Brand, Culture & Partnerships Manager, Guinness Open Gate Brewery London

Job Description :

Brand, Culture & Partnerships Manager- Guinness Open Gate Brewery

Guinness Open Gate Brewery London 

Location: Covent Garden, London 

Full time: Full time 

Closing Date: April 26, 2025

About Us     

The Guinness Open Gate Brewery London (GOGBL) new Guinness neighbourhood in London that will inspire the best in brewing, food, retail and culture. Consisting of 52,000 square feet of heritage buildings and central courtyard in the historic brewing quarter in Covent Garden, GOGBL will become a key growth driver for Guinness, placing the brand in culture, driving relevancy and brand saliency amongst a new generation of drinkers. GB is the biggest Guinness market globally and Guinness is enjoying a period of exceptional growth and cultural magnetism, with the brand growing by around 50% since 2019 to the biggest it has ever been in value, volume and market share in the brand’s 264-year history. 

Location 

Key elements of the site include: 

• Iconic Guinness Gates as main entrance to the experience, offering huge cultural impact in the heart of London. 

• Restaurants/Taproom/bars – world class food and beer produced and served on site. 

• Central all weather historic courtyard with world class bar experience. 

• Retail spaces, one of which will stock items produced through exciting short-term brand collaborations. 

• Bespoke 5th floor glass box rooftop eating and drinking experience creating brand new rooftop view of London. 

• Brewery and beer experience/tasting tours. 

• Cultural events space designed and fitted out with technology to enable world class meeting and conference experiences 

You will be responsible for: 

• Defining the GOGBL culture, influencer and events strategy. Building this out, briefing and end-to-end execution with our selected agency partner.
• Managing the GOGBL culture/PR agency
• Driving talkability, relevance and excitement. Ensuring GOGBL is positioned as a ‘must-visit’ destination in the UK.
• Consistently bringing the external in. Tapping into trends and bringing to life well thought out and on-brand partnerships.
• Working closely with the Guinness marketing and culture teams to ensure GOGBL is considered in plans and opportunities are maximised.
• Ensuring all plans fit well with the Guinness brand and comply with the Diageo Marketing Code (DMC)
• Working with the Marketing Manager on the delivery of best-in-class partnerships, collaborations and local community campaigns
• Working with the Digital Marketing & Performance Manager to ensure partnership/collaboration comms are accurate and to develop affiliate program

Key Stakeholders 

The role reports into the Head of Sales & Marketing, GOGBL. The role holder will need to build a relationship and work closely with not only the Sales & Marketing team but also key contacts within the wider Diageo business. This includes the Marketing team, Culture team and Partnerships/Brand Experience team.

Qualifications and Experience Required 

• Must have proven experience in PR, events and influencer strategy for a high profile brand
• Great experience delivering earned media value to a brand/business and the ability to present this back through insight-driven reporting
• Demonstrable experience of coordinating successful brand events
• Excellent relationship building skills
• Well-connected with a network of contacts built through experience working with outlets, influencers and talent
• Experience in managing campaigns of varying scale – from national to hyper-local
• Great leadership with the ability to steer multiple projects across different stakeholders at any one time.
• Agency and budget management

Working with Us 

Flexibility is key to success in our business and many of our people work flexibly in many different ways, including part-time, compressed hours, flexible location. Please talk to us about what flexibility means to you and don’t let anything stop you from applying. 

• We offer a highly competitive rewards and benefits package including: Contemporary work life balance policies and wellbeing activities 

• Annual merit increases (performance based) 

• Annual bonus (performance based) 

• Subsidized gym membership 

• Contributary pension scheme 

• Share options 

Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and listened to, is a crucial part of this.  

We believe the most diverse and inclusive culture makes for a better business and a better world.  

We know that for our business to thrive and for Diageo to realise its ambition, we depend on having diverse talent with a range of backgrounds, skills and capabilities in each of the countries in which we operate and to reflect our broad consumer base.   

Around the world we have a number of inclusive Business and Employee Resource Groups known as BRGs and ERGs. These influential groups, made up of our people, represent various viewpoints, experiences and communities who generate thought-provoking work to enhance our business and workplace, creating a sense of belonging and opportunities for all.   

Join us, and you'll be part of an organisation that embraces diversity in the broadest possible sense. This means that you'll be welcomed and celebrated for who you are just by being you. You'll be part of — and help build — an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, mindsets, and more. And you'll help us champion inclusion and diversity across our entire business: with our employees, our suppliers, across our brands, and within the communities in which we operate.  

Worker Type :

Regular

Primary Location:

1HQ

Additional Locations :

Job Posting Start Date :

2025-04-17