About Us
We are DS Smith, and together with International Paper, we are a global leader in sustainable packaging solutions and other fibre-based products. We believe a better, more sustainable tomorrow is possible with the right people, who challenge and support one another to enact positive change. We employ more than 65,000 colleagues in North America and Europe, Middle East and Africa (EMEA), who are experts in innovation, manufacturing, design, sales, sustainability, supply chain, and much more. Together with our customers, we make the world safer and more productive, one sustainable packaging solution at a time. Become part of a world-leading organisation and do your best work with us!
About the role
We have a fantastic opportunity for an experienced Brand Communications Manager to join our EMEA marketing team in the Packaging Division. This role will require the individual to lead, govern, and evolve the DS Smith brand across corporate, product and customer touchpoints, ensuring a cohesive, compelling and market relevant brand presence during a strategically significant period for the organisation.
Once in role, you will own the brand framework and brand architecture, ensuring clarity and consistency across all channels, markets and stakeholder groups. A key part of delivery will be partnering closely with senior corporate personnel and functions (Corporate Affairs, Investor Relations, HR, Legal), as well as Strategic Marketing, Product Marketing, Innovation, and Sales teams, to define and embed a strategic brand narrative that strengthens the DS Smith value proposition and supports business growth.
If you are a strategic communicator with a passion for brand excellence, and have the drive and determination to lead and enhance brand visibility and reputation, this role offers the scope, influence and challenge you're looking for!
KEY RESPONSIBILITIES:
Own and evolve DS Smith’s strategic brand framework, communication narrative and architecture across divisions, regions, and functions
Establish and enforce clear governance processes enabling compliant brand adoption across the business, and across all channels
Support leadership and internal functions in representing the brand with accuracy, clarity and consistency
Develop and activate multi-channel brand campaigns, aligned to the brand and commercial priorities
Work with Strategic Marketing, Customer Experience, and Innovation teams to ensure category, product and solution narratives are consistently articulated throughout the customer journey
Partner with corporate functions (Corporate Affairs/ HR) to ensure alignment between corporate messaging, reputation-building activity, and brand strategy frameworks. Collaborate with cross-functional teams to develop cohesive multichannel content and campaigns that reflect the full brand ecosystem
Ensure all brand communications reinforce DS Smith’s differentiation, reputation, and long‑term strategic positioning
Provide strategic brand input into major initiatives including corporate announcements, innovation launches, customer programmes, and employer brand activity
Monitor the DS Smith brand’s perception and messaging effectiveness, using insights to refine and evolve the strategy
Act as a trusted advisor to senior stakeholders across corporate, commercial, and technical teams on Brand strategy and implementation.
About You
Previous experience in a brand focused marketing or communications role, with a solid background in corporate brand management and strategic messaging
Proven experience delivering multi-channel product and customer level brand campaigns
Ability to influence senior stakeholders and navigate cross-functional environments in large organisations
Expert understanding of brand governance, narrative development, and brand architecture frameworks
Skilled in managing multiple concurrent brand initiatives, with high attention to detail and strategic oversight
Excellent written and verbal communication skills, including the ability to simplify complex information
Passionate about protecting, strengthening, and evolving a purpose driven B2B brand.
Benefits:
Competitive salary
Car allowance
25 days holiday plus bank holidays
Private Medical Insurance
Pension scheme, life assurance and income protection
Employee Assistance Programme
Employee Discounts
Cycle to work scheme
Location: UK/ London (Paddington) – hybrid
To fulfil our company mission and vision, we aim to build a diverse, motivated, and engaged workforce. Our goal is to create a culture of inclusion where everyone is treated fairly, differences are valued, and everyone has an equal opportunity to succeed.
Our people come from diverse backgrounds, bring different perspectives, ideas and experiences to generate unique solutions focused on present and future sustainability challenges. We welcome all candidates to apply, even those not meeting all criteria.
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