Who We Are:
At NaturalMotion, we make games that wow people. We innovate to create previously impossible experiences that would not exist without us. We take pride in making titles that reach a large audience and creating communities that last. Our commitment to excellence has earned us recognition as one of the UK's Best Places to Work in games for eight consecutive years by gamesindustry.biz, and we're proud to be part of the Zynga and Take-Two Interactive family.
We are seeking a Manager, Brand Promotional Partnerships to join our expanding Brand Central business unit. We are looking for a tenacious and proactive Brand manager focused on delivering Brand campaigns across Brand Promotional Partnerships across an ever evolving gaming portfolio whilst supporting Brand Media - driving both brand equity and player growth through integrated, creative, and measurable campaigns. The ideal candidate is a proactive, hands-on marketer with strong Brand Promotional Partnership experience, capable of driving brand value exchange through integrated, creative, and measurable campaigns in a fast-paced environment.
We embrace a hybrid work environment. Within this role you will work 2 days per week in our London office and the remaining days at home.
What You'll Do:Brand Promotional Activations Support (Primary Focus)
- Support in executing large-scale brand co-promotions, including in-game, social, paid, and owned-channel activations.
- Assist with co-promotional partnerships, ensuring strong integration with broader brand media efforts.
- Contribute to ideation and execution of new activation or integration opportunities across the portfolio.
- Agency & Partner Management
- Act as lead point of contact for brand media agencies, briefing and refining proposals in alignment with leadership priorities.
- Build and maintain strong relationships with agencies and platform partners.
- Maintain and update Portfolio Games’ Brand Partnership Guidelines and ensure brand safety compliance across campaigns.
Brand Media Strategy & Vision (Secondary Focus)
- Partner with Brand Strategy Lead to define upper- and mid-funnel brand media strategy across portfolio titles.
- Brand Media Campaign Execution & Cross-Functional Collaboration
- Collaborate with the performance marketing team to ensure brand media efforts complement and support lower-funnel performance initiatives.
- Measurement, Reporting & Impact
- Support Leads with internal quarterly updates across the Brand Central division
- 3+ years of experience in Brand Promotional Partnerships (agency or client side)
- Proven experience leading a variety of value exchange partnerships within gaming (mobile and/or console)
- Experience collaborating with agencies, platform partners, and cross-functional teams
- Familiarity with co-marketing partnerships and influencer marketing
- Understanding of mobile gaming audiences and free-to-play business models
- Entrepreneurial mindset with comfort operating in ambiguity
- Excellent communication, presentation (slide decks), and project management skills
- Experience in social media marketing
- Experience in brand strategy
- Experience supporting influencer-led or creator-based partnerships
- Exposure to global campaigns across multiple regions
- Competitive salary and discretionary annual bonus scheme
- 26 days holiday, plus bank holidays & 2 paid personal days
- 6 months fully paid maternity/adoption leave and 16 weeks fully paid paternity leave (eligibility criteria applies)
- Pension plan, with a double matching employer contribution
- Private medical & dental insurance and healthcare cash plan
- Life insurance, personal accident insurance and income protection
- Mental health and neurodiversity support programs
- Company Employee Stock Purchase Plan (eligibility criteria applies)
- Fitness reimbursement plan, worth £600 per annum
- Flexible working hours
- Weekly happy hours, seasonal parties and monthly social events
- Annual rail season ticket advance and cycle to work scheme
#LI-Hybrid
#LI-NH3
We are proud to be an equal opportunity employer, which means we are committed to creating and celebrating diverse thoughts, cultures, and backgrounds throughout our organization. Employment with us is based on substantive ability, objective qualifications, and work ethic – not an individual’s race, creed, color, religion, sex or gender, gender identity or expression, sexual orientation, national origin or ancestry, alienage or citizenship status, physical or mental disability, pregnancy, age, genetic information, veteran status, marital status, status as a victim of domestic violence or sex offenses, reproductive health decision, or any other characteristics protected by applicable law.
As an equal opportunity employer, we are committed to providing the necessary support and accommodation to qualified individuals with disabilities, health conditions, or impairments (subject to any local qualifying requirements) to ensure their full participation in the job application or interview process. Please contact us at [email protected] to request any accommodations or for support related to your application for an open position.
Please be aware that Zynga does not conduct job interviews or make job offers over third-party messaging apps such as Telegram, WhatsApp, or others. Zynga also does not engage in any financial exchanges during the recruitment or onboarding process, and will never ask a candidate for their personal or financial information over an app or other unofficial chat channel. Any attempt to do so may be the result of a scamp or phishing attack, and you should not engage. Zynga’s in-house recruitment team will only contact individuals through their official Company email addresses (i.e., via a zynga.com, naturalmotion.com, smallgiantgames.com, themavens.com, gram.gs email domain).
Top Skills
NaturalMotion Games London, England Office
8 Bury Street West, London, United Kingdom, N9 9
