Brand Activation Manager

Are you ready to Be Your Best Barr None?

We are all about Being Your Best Barr None and having a career with real Moments that Matter!

AG Barr has been quenching the nation’s thirst for over 145 years and is home to some of the UK’s most loved drinks brands.

Employing around 850 people across four business units and seven UK locations, we are proud to be a responsible business that takes care of our people, values diversity, gives something back to our communities and works to minimise our environmental impact.

At our core is Barr Soft Drinks, home to some of the UK’s most loved soft drinks. Whether it’s the iconic IRN-BRU, launched in 1901 and still going strong today, the vibrant RUBICON fruit based brand or the unique range of BARR flavours, we brighten people’s lives with refreshingly different drinks.

We also have a number of exciting owned brands within our portfolio, including the functional drinks brand Boost, FUNKIN which operates in the exciting and growing cocktail market and MOMA, which crafts quality oats into great tasting oat drinks and porridges.

There's never been a better time to join us!

What we’re looking for…

We’re looking for a Brand Activation Manager to  drive sales through the development and execution of best-in-class trade marketing and brand activation campaigns in our Hospitality & International channels. As our Brand Activation Manager you’ll be charged with accelerating our No.1 Cocktail brand position in the On-Trade and developing our soft drinks presence across the channels.

Your responsibilities will include…

• Trade Marketing  Strategy Development: Create integrated strategies that align with brand objectives with customer needs to create winning plans that resonate with target audiences across various environments across the OOH and International channels.
• Deliver Bespoke Customer and Channel Campaigns: Develop and support the calendar of trade and consumer events from planning through to execution.
• Cross-Functional Collaboration: Work closely with Brand Marketing, Category, Sales, and customers to execute campaigns effectively.
• Performance Analysis: Analyze campaign performance, data, and market trends to optimize strategies and ensure maximum impact for campaigns.
• Budget Management: Manage the brand activation budget, ensuring resources are allocated effectively to support marketing initiatives and meet business objectives.
• Customer and Industry Trends: Stay informed on the latest trends and best practices  to improve campaign effectiveness and represent the channels internally.
• Timely and Efficient Delivery: Ensure all initiatives are delivered On Time, In Full, Right Every Time.

What you’ll bring…

• Qualifications & Experience:
• Bachelor’s degree, preferably in Marketing, Business, or a related field.
• Experience in customer marketing and/or brand activation, with a proven track record of executing campaigns that drive sales, engagement, and enhance the consumer experience.
• Experience of the On-Trade (specifically Route-to-Market and Managed Retail customers).
• Skills & Competencies:
• Excellent project management skills with the ability to lead cross-functional teams and manage multiple projects simultaneously.
• Strong analytical skills with experience in using data to inform decision-making and optimise strategies.
• Able to communicate effectively at all organisation levels.
• Creative, innovative mindset, with the ability to develop fresh, engaging campaigns.
• Knowledge Areas:
• In-depth knowledge of trade dynamics and financial data, with the ability to use this information to drive strategic decisions.
• Proficient in evaluating and interpreting data to develop actionable growth strategies for the business.

What we offer…

We believe in creating a diverse and inclusive culture where your voice can be heard.  Our skilled, loyal and committed people are critical to the future success of AG Barr which is why we are continually investing in our employees to develop their talent.

We look after our employees by offering a competitive salary and benefits package which includes;

• Up to 34 days holiday (depending on shift pattern)
• Flexible holiday trading
• Living Wage Employer
• Healthcare Cash Plan
• Peppy Health
• Flexible benefits e.g. discounts & cashbacks, gym memberships, technology purchases etc
• Life assurance
• Save as you earn scheme
• Staff sales discount
• Free AG Barr products throughout your working day
• Pension
• Annual salary review 
• Ongoing professional development

And much more! 

To find out more about what it is like to work for AG Barr, please visit our careers platform

We are an equal opportunities employer and happy to discuss any reasonable adjustments that may be needed for successful candidates with a disability, health or mental health condition.

While we have highlighted our ideal requirements for this role, we are realistic that the successful candidate probably won't meet every single requirement in this advert, but we are big advocates of people growing in role. So even if you don’t meet every single requirement, we encourage you to submit an application - you may be just what we are looking for! Apply now!

A few things to note: Ad closing date is the 20th June. This role can be based at any of our HUBS (London, Milton Keynes, Middlebrook or Cumbernauld)