Lead BI Business Analyst

Join our journey to create a new experience for The National Lottery and help us to power change for the greater good.

We are Allwyn UK, part of the Allwyn Entertainment Group – a multi-national lottery operator with a market-leading presence across Europe which includes: Czech Republic, Austria, Greece, Cyprus & Italy.

While the main contribution of The National Lottery to society is through the funds to good causes, at Allwyn we put our purpose and values at the heart of everything we do.  Join us as we embark on a once-in-a-lifetime, largescale transformation journey by creating a National Lottery that delivers more money to good causes.  

We’ll talk a bit more about us further down the page, but for now – let’s talk about the role and who we’re looking for…

The Lead BI Business Analyst ensures lottery-focused data solutions—encompassing ticket sales analytics, draw-based insights, compliance reporting, and user-facing dashboards—are strategically aligned and technically robust. This role involves mentoring reporting Business Analysts, overseeing both functional and technical BI roadmaps, and applying a hands-on approach with Power BI (or comparable reporting tools). The successful candidate will balance the regulatory nature of lottery operations with the iterative development of analytics capabilities, empowering business stakeholders toward a more data-driven culture.

What you’ll be doing…

1.     Mentorship & Team Leadership

• Provide guidance and coaching to reporting Business Analysts—establishing best practices, troubleshooting complex reports, and standardizing documentation.
• Foster a collaborative, growth-oriented environment that encourages knowledge sharing and continuous improvement within the BI team.

2.     Maintaining BI Roadmaps (Functional & Technical)

• Define and own a roadmap for ongoing enhancements to dashboards, data transformations, and self-service analytics.
• Align short-term deliverables (quick wins, user requests) with strategic initiatives (long-term data platform expansions).

3.     Hands-On Reporting & Power BI Expertise

• Serve as the go-to authority for Power BI (or equivalent tools), including data modeling, DAX queries, and performance optimization.
• Partner with data engineers to design efficient data pipelines supporting advanced reporting features (incremental refresh, near real-time data).

4.     Lottery-Specific Business Analysis

• Collaborate with marketing, finance, and lottery operations to capture requirements (e.g., game performance dashboards, retailer insights) and translate them into reporting solutions.
• Balance user needs for agile analytics with regulatory or compliance mandates.

5.     Data Quality & Governance

• Ensure robust data accuracy and access controls for all published reports—particularly around potential winner anonymity or regulated data sets
• Support or refine data governance processes, upholding lottery guidelines and internal policies.

6.     Project Delivery & Stakeholder Engagement

• Manage end-to-end analytics projects—from initial scoping and backlog management to user acceptance testing (UAT) and production rollout.
• Coordinate with cross-functional teams, providing status updates and addressing risks promptly.

7.     User Enablement & Self-Service

• Drive training programs, user demos, and lunch-and-learn sessions to enhance data literacy.
• Promote self-service BI adoption—identifying relevant data sets, designing intuitive dashboards, and streamlining user permissions.

1.     Timeliness & Quality of Deliverables

• BI initiatives (e.g., compliance dashboards, draw analytics) delivered on schedule, with minimal post-deployment rework.

2.     Stakeholder Satisfaction & Adoption

• Positive feedback from lottery ops, finance, marketing on report utility, clarity, and easy navigation.
• Growth in self-serve analytics usage, reducing reliance on ad hoc requests.

3.     Data Accuracy & Regulatory Alignment

• Strict adherence to lottery regulations (e.g., anonymized data for winners) in all reporting solutions.
• No major data quality issues or compliance incidents.

4.     Mentorship & Team Performance

• Improvement in reporting business analysts’ technical/reporting competencies, reflecting the Lead BA’s coaching and guidance.
• Evidence of consistent methods across the BI function (e.g., standardized documentation, uniform best practices).

5.     Roadmap Progress & Innovation

• Steady advancement of both functional (dashboard enhancements, user stories) and technical (data architecture improvements) items in the BI backlog
• Delivery of new features (e.g., advanced AI visuals, incremental load strategies) that enhance the data platform’s overall value.

1.     8+ Years in BI/Analytics

• Proven track record in data analysis, dashboard development, and stakeholder management within a regulated environment (lottery or similar domain advantageous).

2.     Expertise in Reporting Tools (Power BI Preferred)

• Hands-on proficiency with data modeling, DAX, performance tuning; ability to mentor others on advanced capabilities.
• Familiarity with other BI or data visualization platforms (Tableau, Qlik) beneficial.

3.     Project Delivery & Documentation

• Experience leading BI projects end-to-end, producing user stories, acceptance criteria, backlog items, etc.
• Comfortable with agile or hybrid project methodologies (sprints, stand-ups, demos).

4.     Leadership & Communication

• Strong interpersonal skills to coach reporting Business Analysts, unify best practices, and drive cross-functional cooperation.
• Aptitude for simplifying technical concepts and championing data-driven decision-making among business stakeholders.

5.     Data Governance & Compliance

• Awareness of regulatory constraints (especially in a lottery setting), ensuring solutions respect data privacy rules and compliance guidelines.

6.      Additional Qualifications

• Microsoft Power BI certifications (e.g., DA-100 / PL-300: Analyzing Data with Microsoft Power BI) are highly preferred.
• Lottery domain experience is preferred, given familiarity with unique data structures, compliance considerations, and reporting nuances within the lottery industry.
• Prior experience working with enterprise-level BI implementations in a fast-paced or startup-like setting is a plus.

About us:

‍We’ve developed ground-breaking technologies, built player protection frameworks, and have a proven track record of making lotteries better. 

• Innovation - We pride ourselves on it! We’re constantly looking for new ways to excite our customers, bringing new products to enjoy which is all underpinned by our responsible play values and making them accessible to all.
• Giving back – Did you know that playing the lottery generates around £30m a week for charities and good causes in the UK? Our aim is to have doubled this number by the end of the first 10 year licence
• Sustainability – Our aim to be net zero by 2030 which would make us the first lottery provider globally to achieve this
• Inclusion and accessibility – We are making all parts of The National Lottery inclusive – whether you play a game in a store or online. 

If you need any assistance or adjustments to this job description or in the application process, please contact a member of the talent team at [email protected] and we’ll be happy to help. 

**Being the custodians of the National Lottery license is a big responsibility, so all of our roles are subject to extensive background checks**

An inclusive reward offering with wellbeing at the centre…

At Allwyn, we’ve put together a range of inclusive benefits and policies to support our colleagues at every stage of their lives and careers.

Here’s a list of some of the fantastic benefits we offer…

• Company bonus scheme
• Matched pension contributions up to 8.5%
• 26 days annual leave + 2 Life Days (and bank holidays)
• Complimentary Private Medical
• Life Assurance
• Enhanced Maternity & Paternity leave
• £500 wellness allowance
• Access to nutritional advisor and personal trainers
• Discounted Health Assessments
• Complimentary Financial coaching

Our benefits and policies reflect our commitment to wellbeing and inclusivity and are enhanced with features that benefit our colleagues (and their families). By offering a variety of benefits that support our colleagues, we continue to create a place of work where people feel rewarded and can succeed.

A place of belonging…

We want to create one of the UK’s most inclusive organisations – where people can bring the best of themselves, to do their best work, every day, for the benefit of good causes.

Allwyn is an Equal Opportunity Employer which prides itself in being diverse and inclusive. We do not tolerate discrimination, harassment, or victimisation in the workplace.  All employment decisions at Allwyn are based on the business needs, the job requirements, and the individual qualifications.  Allwyn encourages applications from individuals regardless of age, disability (visible or hidden), sex, gender reassignment, sexual orientation, pregnancy and maternity, race, religion or belief and marriage and civil partnerships.

We are a Disability Confident Leader which means we’ve taken proactive steps to ensure our workplace is accessible and inclusive for disabled colleagues and candidates. As part of this we offer an interview to disabled applicants who meet the essential requirements of the job.