It’s an exciting time to join Superbet, we’re entering new markets, developing new technologies, and moving step by step towards our goal of exciting the world. As our business grows, the number of exciting people initiatives grows with it, and we’re looking for a new colleague to partner with our team to bring these to life.
Measuring the success of marketing is a challenge. Increasingly difficult as data & gambling regulations change at pace, and especially difficult in our industry where the sports calendar and customer value are extremely varied.
Superbet Group innovatively spends a multi-million Euro marketing budget in several European markets – Romania, Poland, Belgium & Serbia - while actively seeking opportunities to expand into more countries. The key responsibility of this role is to measure the impact of marketing, through data analysis and reporting.
We're looking for someone who has experience in the following areas:
- Ads measurement experience
- Experimentation
- Causality
- Flows of attribution
- Marketing/ Media measurement
- Has experience analyzing large datasets, using SQL
- Has experience with online marketing analysis and technologies
- Has experience building and using reports
Bonus points if you:
- Have prior experience using Tableau
- Have experience in online sports betting or gambling
- Have deep understanding of digital marketing tools – Google Ads, Meta, Google Analytics, Appsflyer etc.
What you'll be doing?
- Analyzing large datasets to understand the impact of marketing activity on customer acquisition and retention.
- Presenting this analysis to P&L managers and Marketers
- Creating reports and dashboards in Tableau that measure the success of marketing
- Working closely with marketers, data engineers and marketing tech teams to improve our capability to measure the impact marketing
About us:
Superbet is a tech & entertainment company founded in 2008, with the mission of bringing exciting, technology-powered entertainment in sports & gaming to millions of customers around the world.
The Group is present in 12 countries, in terms of operations or tech hubs, with the most important markets being Romania, Poland, Belgium, Serbia and Brazil.
In 2019, Superbet received €175 million strategic investment from Blackstone Inc., the world's largest private equity fund, to drive business growth and scalability.
As leaders in compliance and best practices, Superbet Group is member of the International Betting Integrity Association (IBIA) and the only company which has won four times the Best Sports Betting Operator in CEE award at the Central and Eastern European Gaming Conference (CEEGC).
Top Skills
What We Do
We are a tech & entertainment company founded in 2008, with a dream of bringing exciting, technology-powered entertainment in sports & gaming to millions of customers around the world. Our group is present in 10 countries, in terms of operations or tech hubs, with the most important markets being Romania, Belgium, and Poland. The Superbet team gathers more than 4.500 people, acting as the major driving force behind our success. Tech-powered global entertainment platform At Superbet, technology and innovation are at the heart of everything we do. Our tech hubs in Zagreb, London, and Bucharest are focused on developing the best proprietary technology, innovative products, and new ways to engage with our passionate customer base. Following record-breaking years for the Group, we are moving ever closer to our goal of exciting the world. Our plans are big - expanding our presence in Central and Eastern Europe and creating a unique experience for our customers. Our Credentials The world's largest private equity fund, Blackstone Inc., recognized our vision. That's why we received a strategic investment of 175 million euros in 2019. As leaders in compliance and best practices, we are members of the International Betting Integrity Association (IBIA) and the only company which has won four times the Best Sports Betting Operator in CEE award at the Central and Eastern European Gaming Conference (CEEGC
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