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JPMorganChase

B2B Investment Marketing Writer, Vice President

Posted 5 Days Ago
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Hybrid
London, Greater London, England
Senior level
Hybrid
London, Greater London, England
Senior level
This role focuses on developing marketing strategies and creating engaging content for J.P. Morgan's Markets business. Candidates will work with multiple teams to enhance the digital experience, ensuring a cohesive brand message, and improving user satisfaction. Responsibilities include writing/editing content, managing changes, and analyzing industry trends to optimize services.
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Job Description
This new role sits within our J.P. Morgan Markets business, which offers market-leading research, proprietary pricing data and analytics-plus trade execution across multiple asset classes, including credit, equities, and FX.
Clients use a portal to access to access all products and services across the full trade lifecycle. We need you to help make it better, so we can deliver a cohesive brand message and an exceptional digital experience.
As the successful candidate, you'll create content, strategies and guidelines for how we market, innovate and deliver at the portal level for all Markets products and services. This role will be highly visible and require working horizontally across the Markets businesses.
You'll also collaborate with the Digital Experience Design team, which includes more than 200 UX and visual designers, service designers, researchers, creative technologists, and content specialists. Colleagues in the Marketing group will show you how to align with branding and marketing guidelines.
Leveraging the latest techniques and user research, you'll develop a comprehensive understanding of client needs-and the desired outcomes to deliver solutions to address them.
Job responsibilities

  • Develop marketing strategies and communication plans across our digital channels including web, desktop and mobile.
  • Provide guidelines to support the J.P. Morgan Markets brand, which should filter down to the underlying products and services to provide a cohesive experience to end users.
  • Write/edit product descriptions, case studies, articles, video scripts, emails, slide decks into a consistent voice, tone and style.
  • Follow the firms content guidelines and contribute ideas for improvements.
  • Collaborate with content strategists, technical writers, product owners, developers, marketers and other key stakeholders.
  • Provide insights for improving usability and client satisfaction.
  • Manage high volume and/or complex content changes with speed and accuracy.
  • Coordinate with subject matter experts to build knowledge base and supporting materials.
  • Demonstrate a keen interest in fintech and the future of digital experience for Markets.
  • Analyse industry trends and the competitor landscape to deliver better products.
  • Represent the best interests of the Markets portal and its offerings as a first goal in any interaction.


Required qualifications, capabilities, and skills

  • 8 + years of experience writing marketing copy.
  • B2B content and communications.
  • Financial services, preferably investments.
  • Experience working collaboratively with multiple teams and disciplines.
  • Strong communication, partnership, and stakeholder management skills.
  • Commercially focused and entrepreneurial.
  • Quick learner with excellent attention to detail.
  • Strong work ethic.
  • Excellent verbal and written communication skills.
  • Knowledge of Associated Press (AP) Stylebook and/or other style guides.


Preferred qualifications, capabilities, and skills

  • A portfolio of content examples that demonstrate clarity of style and voice.
  • Experience with tools such as Jira; and content management systems such as Adobe Experience Manager.
  • A team player with the ability to collaborate with global cross-functional teams and build relationships.


All candidates proceeding in the interview process will take a timed content exercise.
About Us
J.P. Morgan is a global leader in financial services, providing strategic advice and products to the world's most prominent corporations, governments, wealthy individuals and institutional investors. Our first-class business in a first-class way approach to serving clients drives everything we do. We strive to build trusted, long-term partnerships to help our clients achieve their business objectives.
We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants' and employees' religious practices and beliefs, as well as mental health or physical disability needs. Visit our FAQs for more information about requesting an accommodation.
About the Team
J.P. Morgan's Commercial & Investment Bank is a global leader across banking, markets, securities services and payments. Corporations, governments and institutions throughout the world entrust us with their business in more than 100 countries. The Commercial & Investment Bank provides strategic advice, raises capital, manages risk and extends liquidity in markets around the world.

JPMorganChase London, England Office

25 Bank Street, Canary Wharf, London, United Kingdom, E14 5JP

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