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We are on the lookout for a strategic and collaborative B2B Integrated Go-to-Market (GTM) Planner at a Senior Manager to Director level to work on campaigns across the EMEA and NAM regions. This role will sit within the GTM Planning function, reporting to regional planning leadership and collaborating closely with account management, strategy, media, digital, content, and creative teams to design and deliver integrated B2B marketing programs that drive demand and campaign impact. you will be focused on creating unique integrated programs and solutions for all our key clients. With this, you will act as a strategic counsel and partner for our senior clients.
This is a hybrid role based in London, UK. The successful candidate is expected to work from the office 2 days per week.
Responsibilities:
- Support the development and delivery of integrated go-to-market plans across media, ABM, brand, content, digital, and data disciplines to address client business challenges.
- Act as a strategic partner to all teams, contributing to the development of insight-led solutions that span the full marketing funnel.
- Build multi-channel programs that align content, media, ABM, and digital to drive demand and engagement through the buying journey.
- Develop audience segmentation, buyer personas, and journey maps based on industry, role, pain points, and buying behaviour
- Use of data, research and analytics to inform and optimise marketing programs, surfacing insights and measure impact.
- Leverage performance data, intent signals, and market insights to inform targeting, messaging, and channel mix
- Ensure GTM plans support both marketing KPIs and sales enablement needs, aligning client sales and marketing teams
- Mentor and support junior planners and team members across the GTM function
- Contribute to agency thought leadership and planning discipline development through participation in industry forums, events, or training sessions.
- Work to support data permeating our work especially in media, but increasingly across all disciplines to both show full funnel performance and support insight development. This could include areas such as decisioning through data, reports or QBR among others.
- Build alliances with publishers, technology partners, vendors and other external parties that will support improving our outcomes.
- Collaborate with Account and Growth teams to support programs/solutions development for prospect outreach as well as growth of existing clients.
Requirements
- 8+ years’ experience in B2B marketing, agency, or consultancy environment with integrated campaign or GTM experience.
- Experience in developing out full GTM approach covering strategy, commercials, marketing and messaging.
- Proven ability to work across marketing functions (media, content, data, ABM, digital) to deliver unified GTM plans.
- Strong planning, strategy, or program development background with a hands-on approach to cross-functional collaboration.
- Excellent client-facing and communication skills, with the ability to present plans and influence stakeholders.
- Experience managing multiple projects or planning streams simultaneously in a fast-paced environment.
- Comfort working with performance data and translating insights into actionable recommendations.
- Track record of supporting or leading planning for multi-market or complex accounts is a plus.
What we offer
- Company pension
- Flexible blended working policy with 2 days per week in our London office – work the way that best suits you
- 23 days paid leave with annual increases after a period of service. 3 days to be taken over Christmas/New Year and a day off on your birthday
- Cycle to work scheme
- Refer a friend scheme
- Access to MOI’s M | University training platform to help you grow
- Employee rewards and recognition programme
- Wellness days throughout the year
About MOI
MOI is the world’s leading global multi-specialist B2B agency, with offices in London, New York, Seattle, Dubai, Singapore, Munich, and Sydney.
As Best Agency of the Year (B2B Marketing Awards 2022) and Best Company to Work For (Best Companies), we’re committed to redefining the business of creativity as the catalyst for B2B growth. Why? Because we believe B2B experiences can be so much better.
We embrace different and deliver on our vision through our proprietary approach to strategy-informed creative thinking. Our Turning Heads™ methodology combines the best of strategic consulting, creative thinking, media, technology, and sales expertise. This enables us to develop intelligent, head-turning solutions which creates change and empowers our clients to differentiate, transform, and grow.
Some of the world's largest tech organisations trust us to turn the heads that count, including Adobe, Ciena, Dropbox, Facebook, AWS, Google Cloud, Oracle, ServiceNow and Proofpoint.
Equal Opportunities
We are committed to creating a workplace that values equality, diversity, and inclusion. We believe that a diverse and inclusive workforce not only fosters innovation but also ensures that every individual's unique perspective is celebrated and respected. We are an equal opportunities employer and are dedicated to providing a work environment that embraces all backgrounds, experiences, and perspectives. At MOI, all qualified applicants will be considered for employment without regard to age, disability, ethnicity, sexual orientation or any other protected basis under appropriate law. we strive to build a culture where everyone feels welcome, included, and able to bring their full selves to work. We ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process. Please let us know in your application if you require an accommodation during the interview process.
