Netflix is one of the world's leading entertainment services, with over 300 million paid memberships in over 190 countries enjoying TV series, films and games across a wide variety of genres and languages. Members can play, pause and resume watching as much as they want, anytime, anywhere, and can change their plans at any time.
The Marketing Partnerships Creative team collaborates with external brands and agency/production partners as well as internal cross-functional teams to create compelling campaigns, activations, sponsorships, and other innovative solutions. The team consists of (3) disciplines: Brand Strategy, Creative, and Creative Production. This team is tasked with ensuring all work has a clear and compelling strategy, crafted at the highest quality, and executed flawlessly.
This role would work collaboratively to support the Ads Marketing team. The Ads Marketing team shapes our core advertising positioning and drives the go-to-market strategy to bring this positioning to life through compelling, differentiated messaging and narratives. By activating these messages across both sales channels (presentations, materials, talking points, events) and broader non-sales channels, the team builds widespread awareness and excitement among our key advertising partners.
The profile
We are seeking a creative professional with extensive experience in B2B, who can lead end-to-end creative development for our advertising business. This role must be able to closely partner with external agencies/vendors, external partners (advertisers) as well as cross-functional teams. This role requires functioning as a holistic ‘creative director’ (messaging, copy and design). However, the preferred candidate will have hands-on design experience with a deep track record in visual design and art direction across a variety of mediums including digital, events, activations, video, and print.
This new role presents a huge opportunity to be at the forefront of a new Netflix offering, one that not only continues to prove how Netflix is the most innovative entertainment company in the world, but also helps to deliver and grow an important new revenue stream for the business. This role will therefore ensure Netflix Ads is showing up in the industry consistently, clearly and confidently.
KEY RESPONSIBILITIES:
Oversee the development of a wide range of B2B creative assets from initial conception through to execution, including presentations, video and motion assets, print, web, email, social and activations/events.
Find and develop working relationships with new creative vendors and collaborators, as well as strengthening existing partnerships.
Manage and mentor external agencies and contracted art directors, copywriters, designers, and video editors, including setting priorities, assigning responsibilities/deliverables, and providing feedback to help them achieve their best work.
Introduce new agency partners and their agencies to the Netflix Ads brand, creative guidelines, platform and workflow
Develop, implement, and monitor quality standards to ensure that all creative work is of the highest quality, and meets the needs of our Ads teams and the business at large.
Work in close partnership with our Creative Production and Operations team to ensure that creative work is completed on time and within budget.
Collaborate with cross-functional global and regional teams including: Ads Marketing, Creative Marketing, Measurement, Product Marketing, Content, Creative Production, and Comms.
REQUIREMENTS:
8+ years of proven experience in a senior creative role (senior creative, creative director with Art Director, Design Director experience) within the design, entertainment, advertising, or related industry.
A strong portfolio of impactful work spanning a range of different industries including robust examples of B2B creative, and a passion for the potential of Ads Marketing.
Passionate and curious about the advertising and media industry, marketing, brands, and entertainment.
Excellent leadership and management skills, with the ability to inspire cross-functional and external partners.
Experience working across EMEA markets, with a strong understanding of local market dynamics and cultures.
Strong communication and storytelling capabilities
Strong experience in brand and/or consumer marketing. Partnerships experience a plus.
Willing to invest the time and effort and sometimes even sacrifice personal goals for the benefit of the overall project.
Confident presentation skills and excellent communication skills.
Experience working in a fast-paced, deadline-driven environment.
Expertise in design software, such as Adobe Creative Suite and Figma.
Can flourish in our unique company culture.
PERSONALITY ATTRIBUTES:
A natural and deep affection for entertainment and brands.
Strategic, forward-thinker, extremely organized, effective communicator, and thrives in a fast-paced environment.
Capable of working independently as well as part of a broader team.
Can organize, clarify and communicate complex ideas quickly, succinctly and accurately.
High level of intellectual curiosity with the ability to demonstrate strong judgment in the face of ambiguity.
Agile, goal-oriented, driven to succeed and always up for a challenge.
Has a passion for concepting and pitching unique and innovative marketing campaigns.
Inclusion is a Netflix value and we strive to host a meaningful interview experience for all candidates. If you want an accommodation/adjustment for a disability or any other reason during the hiring process, please send a request to your recruiting partner.
We are an equal-opportunity employer and celebrate diversity, recognizing that diversity builds stronger teams. We approach diversity and inclusion seriously and thoughtfully. We do not discriminate on the basis of race, religion, color, ancestry, national origin, caste, sex, sexual orientation, gender, gender identity or expression, age, disability, medical condition, pregnancy, genetic makeup, marital status, or military service.
