Responsible for developing, managing, and optimizing targeted audience lists for various marketing campaigns, ensuring data accuracy and compliance with privacy laws.
The work we do has an impact on millions of lives, and you can be a part of it.
We help protect our customers against life’s uncertainties. Regardless of where you work within the company, you’ll be helping provide protection and peace of mind when our customers need it most.
The Audience List Creation Specialist has deep business knowledge of our target audience and is responsible for developing, managing and optimizing lists of targeted audiences for a variety of marketing, outreach and communications campaigns. This position serves as a vital link between campaign strategy and execution platforms, ensuring audience segmentation is accurate, up-to-date, and responsive to organizational goals. The role requires proficiency in data management and an analytical approach to audience insights, along with meticulous attention to detail and process optimization.
Responsibilities
- Lead the development and maintenance of complex audience lists for a variety of marketing activities, including but not limited to email campaigns, direct mail, digital advertising and events.
- Serve as the liaison between the marketing and data team, ensuring accurate data submission requests, alignment on objectives and clarity around audience list requirements.
- Collaborate closely with stakeholders to understand audience list criteria, campaign objectives and deliver precise audience lists that enhance reach and impact.
- Regularly update audience lists based on test results, engagement analytics and evolving campaign goals.
- Conduct QA on all audience lists, verifying data accuracy, formatting, and segmentation logic before deployment.
- Resolve data discrepancies and proactively address quality issues.
- Responsible for adhering to and maintaining data privacy laws and industry standards.
- Implement and document processes to ensure the ethical use and protection of PII data in all aspects of audience list creation.
- Stay informed about industry trends, emerging technologies, and best practices in audience segmentation and data-driven marketing. Proactively recommend and evaluate new methodologies as appropriate.
Qualifications/Education
- Bachelor’s degree in Marketing, Data Science, Statistics, Business Administration, Information Systems or a related field preferred.
- 5 years in data-driven marketing, CRM or analytics role, with audience segmentation experience.
- Proficient in SQL and Microsoft Excel.
- Experience working with CRM platforms such as Microsoft Dynamics and marketing automation tools to build audience segments such as Eloqua is a plus.
- Familiarity with data visualization tools such as Tableau and PowerBI is a plus.
- Experience in the financial services industry is a plus.
- Strong attention to detail and exceptional accuracy in list building, data entry and documentation.
- Proactive in identifying and correcting errors or inconsistencies.
- Capable of managing multiple projects simultaneously in a fast-paced and deadline-driven environment.
- Skilled at prioritization and time management.
- Resourceful and creative in resolving data, segmentation, or platform challenges and in proposing improvements and new methodologies.
- Strong understanding of data privacy regulations and stewardship best practices.
- Excellent communication, writing and presentation skills
- Strong analytical skills with the ability to provide data-driven strategic recommendations
- Able to independently identify opportunities and implement initiatives without direction
- Ability to build trust and strong working relationships with stakeholders and vendors
- Professionally driven to learn more about the business and grow knowledge and capability within the organization and industry
Employee Benefits:
We aim to protect the wellbeing of our employees and their families with a broad benefits offering. In addition to offering comprehensive health, dental and vision insurance, we support emotional wellbeing through mental health benefits and an employee assistance program. Work/life balance is important and Protective offers a variety of paid time away benefits (e.g., paid time off, paid parental leave, short-term disability, and a cultural observance day). The financial health of our employees is just as important as physical and emotional health. Some of the financial wellbeing benefits include contributions to healthcare accounts, a pension plan, and a 401(k) plan with Company matching. All employees are encouraged to protect their overall wellbeing by engaging in ProHealth Rewards, Protective’s platform to improve wellbeing while earning cash rewards.
Eligibility for certain benefits may vary by position in accordance with the terms of the Company’s benefit plans.
Accommodations for Applicants with a Disability:
If you require an accommodation to complete the application and recruitment process due to a disability, please email [email protected]. This information will be held in confidence and used only to determine an appropriate accommodation for the application and recruitment process.
Please note that the above email is solely for individuals with disabilities requesting an accommodation. General employment questions should not be sent through this process.
We are proud to be an equal opportunity employer committed to being inclusive and attracting, retaining, and growing an inclusive workforce.
Top Skills
Crm Platforms
Eloqua
Marketing Automation Tools
Microsoft Dynamics
Excel
Power BI
SQL
Tableau
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