Audience Growth Strategist

You are an experienced newsroom Audience Growth Strategist with strong content marketing skills. You have a deep understanding of content strategy, search engine optimization factors and a proven track record of executing audience growth within a newsroom. You are proactive and want to make an impact within our newsroom. 

You have a strong understanding of what makes content go viral on Google Discover. Though you have a strong SEO base, they understand the interconnections and synergies between organic, social, and direct audiences. You're well versed in Google’s plan for AI Mode and AI Overviews and understand the role LLMs and Answer Engines will play for news publishers. 

You will perform in-depth research and content/competitor analysis to strategize for audience growth. A primary function of this position will be to contribute to short and long-term newsroom activities including commissioning story ideas, tracking hourly trends, optimizing articles, competitor research, performance analysis, and content strategy buildout. 

You will also be responsible for training editorial teams in SEO and content best practices, planning for future events, and presentations for editorial and Newsweek leadership. Your main goal is to help scale content marketing efforts to meet core company metrics including traffic and user growth. 

This is a full-time role based in our UK bureau with the ability to work from home anywhere in the UK.

Key Responsibilities:

• Create and execute successful newsroom strategies to meet core company KPIs including increasing sessions, users, and engagement through various traffic channels. 
• Have a deep understanding and create effective strategies to improve visibility in Google Discover, Google Search and Google News.  
• Work directly with other Audience, SEO and Social team members to plan and execute cohesive strategies to improve visibility. 
• Perform in-depth competitive analysis on competitor websites and content. 
• Grow visibility around in Google’s AI Mode/Overviews and as a cited source in popular answer engines. 
• Build and execute a content strategy with topics, content ideas, and other strategic notes for our timely and evergreen strategies. Pre-plan for future events by suggesting coverage, performing keyword/topic research, and compiling impactful SEO/content recommendations. 
• Suggest new topics or coverage areas to reach new audiences and collaborate with editorial, audience, and data teams to execute strategy. 
• Make proactive recommendations/optimizations to editorial and audience teams throughout the day about trending search and social topics to maximize reach. 
• Deliver impactful training sessions and provide SEO/content guidance to newsroom editors, journalists, and other team members. 
• Ensure all content follows Newsweek editorial guidelines and brand standards. 
• Any other reasonable duties to meet the needs of the business. 

Qualifications

Required: 

• Significant years of experience growing SEO or audience within a newsroom environment. 
• Thorough knowledge of content factors directly related to ranking in Google Search (Top Stories) and Google News, including E-E-A-T, topical authority, and on-page optimization. 
• Strong understanding of Google Discover and other content recommendation engines. 
• Strong proficiency with using Google Trends, Google Search Console, GA4, SEO tools (Ahrefs/Semrush), and any real-time content analytics tool such as Parse.ly or Chartbeat. 
• Experience with creating structured workflows, communicating with project stakeholders and collaborating across internal teams. 
• Expert project management skills with an ability to manage multiple projects/tasks simultaneously. 
• Strong communication skills with an ability to present data in an easy-to-understand way. 
• A proven track record of productive collaboration with editorial teams. 
• An interest in the evolution of search, answer engines/LLMs and AI.