The Channel Company is the global leader in data-driven growth acceleration solutions and services for the IT channel. With 40+ years of channel expertise and a premier portfolio of editorial brands, marketing and event services, and strategic consulting, we help technology vendors, solution providers, and IT decision-makers worldwide unlock better business outcomes.
Our global audience of technology decision-makers rely on our trusted portfolio of print and digital publications to stay current with technology news and trends. Channel-focused marketing, in-demand events, partner program enablement, leadership networks, and dedicated consultants empower channel leaders with insights, connections, and strategies that propel success in the IT channel.
The Channel Company values differences because they enhance dynamic teams. We know that the confidence gap can get in the way of connecting with the best candidates. Please do not hesitate to apply – we would be honored to connect with you.
Join a growing audience and events team helping to shape high-quality Computing events for senior IT decision-makers at end-user organisations.
About the Role
We are looking for an outgoing, commercially aware Audience Development Executive to join our UK audience and events team, with a particular focus on Computing events. You’ll help identify, recruit, qualify and nurture senior IT decision-makers from end-user organisations, including IT Directors, CIOs, CISOs, CTOs, Heads of IT, infrastructure leaders, security leaders, data leaders and other technology decision-makers.
This role is ideal for someone who genuinely enjoys speaking to people, building rapport and becoming a trusted point of contact for our audience. You do not need to have years of events experience to be successful here. A background in sales, customer service, recruitment, events, marketing, hospitality or another people-facing role would be useful, but the most important thing is that you are confident, curious and proactive: someone who is happy picking up the phone, using LinkedIn, meeting people in person and learning the technology audience.
Key Responsibilities
- Identify, recruit and qualify senior IT decision-makers from end-user organisations for Computing conferences, roundtables, dinners and other B2B technology events through research, sourcing, phone outreach, email and LinkedIn engagement.
- Attend relevant third-party industry events, networking opportunities and community gatherings where appropriate, using them to meet new contacts, build the Computing audience network and identify potential future delegates.
- Speak confidently with prospective delegates about event themes, discussion topics, speakers and the value of attending.
- Assess delegate applications against event criteria, ensuring the audience is relevant, senior and made up of appropriate end-user technology decision-makers.
- Build and maintain relationships with IT Directors, CIOs, CISOs, CTOs, Heads of IT, previous attendees, advisory board members and wider end-user technology contacts, becoming a familiar name, voice and face for the Computing brand.
- Share useful audience feedback with internal stakeholders, including what IT decision-makers are interested in, what challenges they are facing and what topics are cutting through.
- Use a mix of phone, email, LinkedIn, referrals and research to build new relationships and develop the Computing audience network.
- Liaise with confirmed delegates to encourage attendance and participation, including calendar invites, bespoke emails, reminder calls and pre-event communications.
- Maintain accurate records in event trackers and internal systems, including outreach, responses, registrations, confirmations and cancellations.
- Track audience development activity, registration progress and delegate status, providing regular updates to the team to help monitor event performance and identify where additional outreach is needed.
- Attend events in the UK where required, welcoming delegates, supporting registration, networking throughout the day and helping create a positive experience for attendees, sponsors and internal teams.
- Work closely with marketing, editorial, sales, customer success and operations teams to support event delivery and improve audience quality over time.
What We’re Looking For
- Some experience in audience development, delegate acquisition, sales, recruitment, customer service, events, marketing, hospitality or another people-focused role would be helpful, but we are also open to earlier-career candidates with the right attitude, communication skills and appetite to learn.
- A confident communicator who enjoys speaking to people by phone, email, LinkedIn and face-to-face.
- A natural relationship-builder who can develop trust with senior IT and technology professionals and represent Computing in a professional, human and credible way.
- Commercially aware, curious and comfortable researching companies, job titles, technology themes, market trends and potential attendee communities.
- Organised, self-motivated and resilient, with the ability to manage multiple events and deadlines at the same time.
- Comfortable working towards targets, tracking progress and taking ownership of results.
- Proficient in Microsoft Excel, Word and Outlook; experience with LinkedIn Sales Navigator, CRM systems or event platforms would be useful but is not essential.
- Willingness to work on a hybrid basis, with office attendance required at least twice a week, as well as attending UK events when needed.
What you can expect from us:
As well as working with the most interesting, talented and fun people in media, we operate a culture where success is recognised. You will be supported throughout your career at The Channel Company, tailoring your development through management support, internal and external training courses, and on-the-job training.
Our perks and benefits:
• 35 hours per week- Monday to Friday
• Opportunity to join a growing business with lots of opportunities to influence.
• Hybrid working
• International Temporary Remote Working
• Employee referral scheme
• A tailored training and induction plan - we want you to succeed!
• Regular recognition rewards - be recognized and rewarded for day-to-day actions where you go above and beyond, and consistently deliver
• Volunteering days
• The opportunity to work within a globally diverse team
• The opportunity to learn new skills in an ever-changing and adaptable business support line.
