ABOUT SOTHEBY'S
Established in 1744, Sotheby’s is the world’s premier destination for art and luxury. Sotheby’s promotes access to and ownership of exceptional art and luxury objects through auctions and buy-now channels including private sales, e-commerce and retail. Our trusted global marketplace is supported by an industry-leading technology platform and a network of specialists spanning 40 countries and 70 categories which include Contemporary Art, Modern and Impressionist Art, Old Masters, Chinese Works of Art, Jewelry, Watches, Wine and Spirits, and Design, as well as collectible cars and real estate. Sotheby’s believes in the transformative power of art and culture and is committed to making our industries more inclusive, sustainable and collaborative.
THE ROLE
The focus of Marketing is to support Sotheby’s Luxury departments in sourcing and promoting their auctions and retail. Marketing will crucially reinforce Sotheby’s place in the broader art and luxury market ecosystem via partnerships, collaborations, and events.
Reporting to the Senior Marketing Manager in Europe, the Associate Marketing Manager is responsible for creating and implementing marketing strategies for categories within the Luxury division, aligned with company goals. They are a key point of contact for specialist departments in London and Geneva, including the Salon, in developing that narrative across all consumer touchpoints.
This role should utilize all of Sotheby’s available channels: print, website, content, digital marketing, and events, and work on cross-functional teams to coordinate the execution of marketing campaigns. Key partners will include the Specialist Departments, Press, and Operations, as well as other Marketing functions such as Creative, Special Events, Content and Growth.
An unwavering attention to detail, rigor in execution, and a proven ability to think creatively, strategically, and analytically about marketing campaigns are fundamental to the success of this role.
RESPONSIBILITIES
- Create and execute 360° multi-platform marketing campaigns for various Luxury categories including sports memorabilia, sneakers, wine, and others to increase awareness, reinforce positioning, drive new client acquisition, and further engage the existing client base.
- Brief our Creative Studio on marketing elements requiring design and storytelling, such as advertising, collateral, content, and exhibition assets.
- Manage budget for marketing campaigns to support assigned auctions and sales.
- Track and update marketing activity calendar, consignment promises, project timelines, media plans, and email/communication schedule.
- Oversee and work collaboratively with colleagues in Press, Proposals, Creative, Special Events, Content and Growth in the planning, local execution, and strategic promotion of marketing campaigns from start to finish. To include live/virtual events, exhibitions, collateral, and digital marketing, following global guidelines and program parameters. Ensure deadlines are met, and budgets are adhered to.
- Create and maintain ongoing competitive analysis, identifying key trends in luxury industry programming, including the execution of auctions, events, and exhibitions.
- Provide ad hoc project support as needed.
IDEAL EXPERIENCE & COMPETENCIES
- Bachelor’s degree is required
- 2-3+ years of work experience in a marketing agency and/or an in-house marketing department
- Background in the luxury goods industry is strongly preferred
- Experience in planning and executing marketing campaigns
- A solid understanding of KPIs and campaign performance metrics across online marketing channels
- A balance of strategic and creative thinking with strong analytical skills
- An unwavering attention to detail and uncompromising excellent standards willing to constantly strive for improvement.
- Excellent verbal, written communication, and presentation skills, as well as strong interpersonal skills
- Solutions-oriented with strong process and project management skills
- Ability to collaborate in a team environment as well as work independently
- Able to prioritize in complex, fast-paced environments working on a number of different and varied projects at one time to tight deadlines
- Highly motivated, organized, proactive, creative, enthusiastic, and resourceful
- Proficient use of Outlook, Word, PowerPoint presentation development, Excel, and web analytics
- Additional languages a plus
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The Company is an equal opportunity employer and considers all applicants for employment without regard to race (including, without limitation, traits historically associated with race, such as natural hair, hair texture, and protective and treated or untreated hairstyles), color, creed, religion, sex, sexual orientation, marital or civil partnership/union status, national origin, age, disability, pregnancy, genetic predisposition, genetic information, reproductive health decision, sexual orientation, gender identity or expression, alienage or citizenship status, domestic violence victim status, military or veteran status, or any other characteristic protected by federal, state/province or local law. The Company complies with applicable state and local laws prohibiting discrimination in employment in every jurisdiction in which it operates.
