Associate Manager, Media (CRM)

Company Description
It all started in sunny San Diego, California in 2004 when a visionary engineer, Fred Luddy, saw the potential to transform how we work. Fast forward to today - ServiceNow stands as a global market leader, bringing innovative AI-enhanced technology to over 8,100 customers, including 85% of the Fortune 500®. Our intelligent cloud-based platform seamlessly connects people, systems, and processes to empower organizations to find smarter, faster, and better ways to work. But this is just the beginning of our journey. Join us as we pursue our purpose to make the world work better for everyone.
Job Description
You will support the Manager, Media in overseeing ServiceNow's Global and Americas paid media campaigns executed through our agency partner. This role plays a critical quality-control and operational support function, ensuring media activations align with strategic objectives, COE standards, technical requirements, and approved budgets.
You will act as a critical second set of eyes-proactively identifying discrepancies, mitigating risks, and ensuring campaigns are delivered accurately, on time, and within budget.
Job Responsibilities:
Campaign Tracking & Oversight

• Maintain and update campaign status trackers for live, launching, and completed initiatives.
• Monitor regional budget pacing and spend accuracy, identifying anomalies and ensuring alignment with approved Activation Plans.
• Maintain a comprehensive audit trail, including screenshot documentation as proof of media placements.
• Track agency deliverables (media plans, performance reports, invoices) and proactively follow up as deadlines approach.

Quality Assurance & Execution Validation

• Partner with internal Ad Operations teams to conduct spot checks on live campaigns, ensuring accurate execution.
• Execute QA and setup validation protocols to confirm agency activations reflect approved targeting, measurement frameworks, and strategic briefs.
• Escalate discrepancies or concerns to the Manager for agency resolution.

Budget & Financial Support

• Log invoices and update budget trackers to reflect actual spend.
• Support monthly budget reconciliation by comparing agency invoices against platform-reported spend.
• Maintain organized documentation of insertion orders (IOs), invoices, and financial records.

Agency Coordination

• Serve as the first point of contact for routine agency inquiries and requests.
• Coordinate recurring meetings between the Manager and agency partners, tracking action items through completion.
• Collect and compile weekly and monthly performance data to support campaign performance reviews.

Cross-Functional Collaboration

• Track delivery of creative assets from internal teams to agency partners.
• Ensure target account lists are delivered to the agency on schedule.
• Coordinate campaign timelines across Creative, ABM, and Digital Experience teams to maintain execution alignment.

Qualifications
Required Qualifications

• 1-2 years of experience in marketing, campaign coordination, or a related field.
• Exceptional organizational skills and strong attention to detail.
• Proficiency in Excel or Google Sheets (including pivot tables and basic formulas).
• Strong communication skills and comfort working with agency partners.
• Ability to manage multiple campaigns and deadlines simultaneously.
• Bachelor's degree in Marketing, Business, Communications, or a related discipline.

Preferred Qualifications

• Exposure to digital advertising platforms (e.g., Google Ads, LinkedIn, display media).
• Experience in B2B marketing or within the technology industry.
• Familiarity with project management or workflow tools (e.g., Asana, Smartsheet, Workfront).
• Experience conducting detailed media execution validation and applying technical QA standards in complex digital media environments.

Additional Information
Work Personas
We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work and their assigned work location. Learn more here . To determine eligibility for a work persona, ServiceNow may confirm the distance between your primary residence and the closest ServiceNow office using a third-party service.
Equal Opportunity Employer
ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements.
Accommodations
We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact [email protected] for assistance.
Export Control Regulations
For positions requiring access to controlled technology subject to export control regulations, including the U.S. Export Administration Regulations (EAR), ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities.
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