Associate, Global Marketing & Digital Wealth, Paid Social Media Manager

About this role

The Team:  

The Global Marketing & Digital Wealth organization at BlackRock is a forward-looking, globally connected team at the center of the firm’s most high-impact priorities. We are architects of growth, working across functions and markets to unlock opportunities and accelerate outcomes for the business. In collaboration with both internal and external partners, we design the conditions for success—delivering next-generation campaigns, brand platforms, communications, training, and client experiences. Our work is powered by world-class centers of excellence spanning content strategy, research & analytics, and digital platforms & experiences. 

​​​Reporting into the Head of EMEA Media & Operations, the role sits within the EMEA Marketing Team focusing on EMEA-wide BlackRock & iShares campaigns. As a central function the team is responsible for the planning & distribution of client experiences that build the BlackRock and iShares product brand awareness, consideration and preference.​ 

Role and Impact:  

​​This role is responsible for driving the execution, optimisation, and governance of paid social media activity across EMEA, with a particular focus on LinkedIn and other key platforms including Meta, TikTok, Reddit, and YouTube. The individual will play a critical role in advancing BlackRock’s paid social capability by improving targeting sophistication, campaign effectiveness, and operational excellence. 

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​Working closely with campaign managers, local marketing teams, and agency partners, this role ensures paid social activity is executed accurately, efficiently, and in line with strategic objectives. It also contributes to the continuous evolution of media practices through insight-led optimisation, testing, and cross-team collaboration. The position offers strong exposure to cross-market campaigns, senior stakeholders, and platform partners, with opportunities to deepen expertise in digital media, strategy, and performance marketing.​ 

Responsibilities:  

• The individual will be responsible for managing and evolving paid social activity across platforms including LinkedIn, Meta, TikTok, Reddit, and YouTube, with a strong focus on driving performance and innovation. 

• Developing and refining audience targeting strategies to ensure campaigns are increasingly tailored, effective, and aligned to priority client segments. 

• Partnering with campaign managers to ensure paid social campaigns—particularly LinkedIn—are set up, launched, and optimised accurately and efficiently. 

• Overseeing account management best practices, including quality assurance of campaign setup, taxonomy, and execution standards. 

• Managing campaign flighting and budget allocation across markets, brands, and formats to maximise performance and efficiency. 

• Analysing media performance, competitive activity, and share of voice to inform optimisations and improve media mix decisions. 

• Building strong relationships with internal stakeholders, including campaign teams and local marketing managers, to drive alignment and consistency. 

• Acting as a key point of contact with agency partners (e.g. Mindshare) to ensure effective collaboration, knowledge sharing, and continuous optimisation.  

Core Skills:​  

• Strong numerical and analytical skills, with the ability to interpret data and translate insights into action. 

• Highly organised, with the ability to manage multiple priorities and deliver to deadlines with strong attention to detail. 

• Strong communication and presentation skills, including experience developing materials in PowerPoint and working with Excel. 

• Collaborative and stakeholder-oriented, with the ability to work effectively across teams and functions. 

• Proactive and self-motivated, with a willingness to learn and develop expertise in media buying and campaign management processes. 

• Ability to build strong working relationships quickly and operate effectively in a fast-paced, matrixed environment. 

• Creative and ideas-driven, with a problem-solving mindset. 

• Comfortable working both independently and as part of a team. 

• Ability to work effectively in an international team environment often in a complex matrix structure. 

• Demonstrated use of AI tools with fluency and agility, showing adaptability, critical thinking, and the ability to learn in evolving environments. 

• Embodies an AI-ready mindset through curiosity, eagerness, and being an early adopter.   

Qualifications: 

• ​​Ideally 3+ years of marketing experience, preferably within financial services or a related industry. 

• ​Strong experience in developing marketing materials, with excellent written English. 

• ​Experience in campaign reporting, data visualisation, performance analysis, and optimisation. 

• ​Experience managing or scaling campaigns across multiple markets and languages is advantageous. 

• ​ETF and broader investment/financial knowledge is beneficial.​ 

Our benefits

To help you stay energized, engaged and inspired, we offer a wide range of employee benefits including: retirement investment and tools designed to help you in building a sound financial future; access to education reimbursement; comprehensive resources to support your physical health and emotional well-being; family support programs; and Flexible Time Off (FTO) so you can relax, recharge and be there for the people you care about.

Our hybrid work model

BlackRock’s hybrid work model is designed to enable a culture of collaboration and apprenticeship that enriches the experience of our employees, while supporting flexibility for all. Employees are currently required to work at least 4 days in the office per week, with the flexibility to work from home 1 day a week. Some business groups may require more time in the office due to their roles and responsibilities. We remain focused on increasing the impactful moments that arise when we work together in person – aligned with our commitment to performance and innovation. As a new joiner, you can count on this hybrid model to accelerate your learning and onboarding experience here at BlackRock.

About BlackRock

At BlackRock, we are all connected by one mission: to help more and more people experience financial well-being.  Our clients, and the people they serve, are saving for retirement, paying for their children’s educations, buying homes and starting businesses. Their investments also help to strengthen the global economy: support businesses small and large; finance infrastructure projects that connect and power cities; and facilitate innovations that drive progress.

This mission would not be possible without our smartest investment – the one we make in our employees. It’s why we’re dedicated to creating an environment where our colleagues feel welcomed, valued and supported with networks, benefits and development opportunities to help them thrive.

For additional information on BlackRock, please visit @blackrock | Twitter: @blackrock | LinkedIn: www.linkedin.com/company/blackrock

BlackRock is proud to be an Equal Opportunity Employer.  We evaluate qualified applicants without regard to age, disability, race, religion, sex, sexual orientation and other protected characteristics at law.