The Associate Field Marketer works closely with local vertical market sales teams to support the development, implementation and reporting of the field marketing strategies that align with local market goals. This will include supporting the execution of global campaigns by developing local plans to support middle and bottom of funnel pipeline progression.
Job responsibilities
- Together with the lead field marketer plan and execute creative marketing events such as client roundtables, Thoughtworks conferences, industry events, webinars, and client events.
- Collaborate with your field marketing colleagues and the global campaign center team to localize and execute global marketing campaigns effectively within your region.
- Tailor messaging and positioning of campaigns to fit the local market's nuances.
- Combine your talents as a marketing professional and project manager, keeping a close eye on KPIs while bringing creativity and new ideas to the table.
- Demonstrate comfort and/or a keen interest in leveraging AI tools to enhance campaign strategy and execution.
- Assist the sales team by providing them with up-to-date marketing materials, including product brochures, presentations, case studies, and competitive analysis reports.
- Participate in sales team training to ensure they fully understand and can articulate campaign value propositions and key messaging.
- Support the implementation of campaigns to activate and engage new and existing clients. This includes creating campaign web pages (AEM), managing lists (CRM), writing social media copy, briefing designers, etc.
- Support the measuring and reporting on the success of field marketing activities, ensuring all activities are tracked in CRM (e.g., Salesforce).
- Collaborate with the Partnership marketer to co-develop and execute joint marketing activities for our strategic partners in line with field marketing plans.
Job qualifications
- 2-4 years of experience working on integrated marketing campaigns, preferably in the technology sector.
- Experience managing multiple projects and being responsive to change.
- Share valuable insights and suggestions to help improve marketing campaigns.
- Experience running in-person and online events.
Professional Skills
- The ability to work in a team environment and autonomously.
- Strong attention to detail and a can-do attitude.
Other things to know
There is no one-size-fits-all career path at Thoughtworks: however you want to develop your career is entirely up to you. But we also balance autonomy with the strength of our cultivation culture. This means your career is supported by interactive tools, numerous development programs and teammates who want to help you grow. We see value in helping each other be our best and that extends to empowering our employees in their career journeys.
About Thoughtworks
Thoughtworks is a dynamic and inclusive community of bright and supportive colleagues who are revolutionizing tech. As a leading technology consultancy, we’re pushing boundaries through our purposeful and impactful work. For 30+ years, we’ve delivered extraordinary impact together with our clients by helping them solve complex business problems with technology as the differentiator. Bring your brilliant expertise and commitment for continuous learning to Thoughtworks. Together, let’s be extraordinary.
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