Associate Director of Social Commerce

What is a day in the life of an Associate Director of Social Commerce?

Team Leadership & Development: Directly manage, mentor, and scale a team of TikTok Shop Account Managers. Oversee portfolio bandwidth, refine client delivery standards, and foster professional growth across your team.

Strategic Brand Ownership: Maintain high-level strategic oversight and direct relationship ownership for a curated portfolio of flagship brand partners, aligning their business goals with scalable social commerce strategies.

Operational & Revenue Growth: Drive GMV growth and high-impact account strategies across your team's broader book of business, establishing scalable frameworks for live shopping, affiliate outreach, content optimization, and ad spend.

Executive Communication: Act as a senior escalation point for client partners and regularly present high-level business reviews, performance analyses, and growth opportunities to client executives and internal leadership.

Cross-Functional Collaboration: Partner closely with Product, Engineering, Creator Operations, and Marketplace teams to continuously refine Pattern Creators' software capabilities and service offerings based on market demands.

Market Expertise: Serve as an internal subject matter expert on TikTok Shop features, algorithm shifts, and emerging social commerce trends to keep Pattern at the forefront of the industry.

What will I need to thrive in this role?

6+ years of total experience in e-commerce, marketplace management, or digital agency environments, with at least 1-2+ years in a direct team management or supervisory role.

Proven track record of managing and scaling brand growth on TikTok Shop; deep knowledge of TikTok affiliate ecosystems, creator alignment, and shop operations required.

Strong leadership capability with a passion for coaching, setting performance standards, and building scalable processes.

Advanced analytical mindset with the ability to turn complex marketplace metrics into actionable business strategies and revenue growth plans.

Executive-level written and verbal communication skills, capable of steering high-stakes client negotiations and leading internal team alignment.

What does high performance look like?

Expand portfolio-wide revenue and GMV metrics across both your direct accounts and your direct reports' accounts.

Elevate team capabilities, resulting in high account retention, team efficiency, and consistent metric achievement across the entire TikTok Shop pod.

Innovate operational playbooks that set new benchmarks for TikTok Shop acceleration, making Pattern Creators the premier solution in the market.

What does success look like in the first 30, 60, 90 days?

First 30 Days: Conduct 1:1s with your direct reports to assess team capacity, strengths, and immediate needs. Deep-dive into Pattern’s SaaS architecture, TikTok Shop processes, and client accounts. Assume primary management for your assigned brand portfolio and establish immediate rapport with key stakeholders.

First 60 Days: Implement initial operational optimizations across your team’s account management workflows. Actively coach Account Managers on client strategy, revenue growth levers, and crisis management. Deliver refined strategic recommendations for your personal book of business that yield initial performance gains.

First 90 Days: Own end-to-end performance metrics for your pod. Demonstrate clear portfolio growth across your team’s accounts, establish scalable account management standards, and present quarterly growth strategies to client executives and Pattern leadership.

What is the team like?

You will report to the Director of Marketplaces and directly manage a team of TikTok Shop Account Managers. You will work alongside Marketplace Operations Specialists, Content Creators, and Creator Success Managers. This team is fast-paced, data-driven, and hyper-focused on scalable results.

Sounds great! What’s the company culture? We are looking for individuals who are:

Game Changers - A game changer is someone who looks at problems with an open mind and shares new ideas with team members, regularly reassesses existing plans and attaches a realistic timeline to goals, makes profitable, productive, and innovative contributions, and actively pursues improvements to Pattern’s processes and outcomes.

Data Fanatics - A data fanatic is someone who recognizes problems and seeks to understand them through data, draws unbiased conclusions based on data that lead to actionable solutions, and continues to track the effects of the solutions using data. 

Partner Obsessed - An individual who is partner obsessed clearly explains the status of projects to partners and relies on constructive feedback, actively listens to partner’s expectations, and delivers results that exceed them, prioritizes the needs of your partners, and takes the time to create a personable experience for those interacting with Pattern.

Team of Doers - Someone who is a part of a team of doers uplifts team members and recognizes their specific contributions, takes initiative to help in any circumstance, actively contributes to supporting improvements, and holds themselves accountable to the team as well as to partners.

What is the hiring process?

1. Initial phone interview with Pattern’s talent acquisition team (20 minutes)

2. Focus Interview - (45 minutes)

3. Assessment Interview - (1.5 hours)

4. Final Focus Interview with our VP Ecommerce (1-hour)

5. Top Grading & Reference collection 

6. Offer

How can I stand out as an applicant?

Be prepared to talk about professional accomplishments with specific data to quantify examples

Be ready to talk about how you can add value and be the best addition to the team

Focus on mentioning how you would be partner-obsessed at Pattern

Be prepared to talk about any side projects related to data and analytics

Why should I work at Pattern?

Pattern offers big opportunities to make a difference in the e-commerce industry! We are a company

full of talented people who evolve quickly and often. We set big goals, work tirelessly to achieve them,

and we love our Pattern community. We also believe in having fun and balancing our lives, so we offer

great benefits that include:

28 days Holiday (increasing to 32 with each year of service)

Competitive salary

RSUs (Restricted Stock Units)

Hybrid working (3 days a week in the office)

Private Medical Insurance + gym discounts

Free breakfast and snacks in the office

Enhanced Pension Scheme

Cycle to Work scheme 

Enhanced Maternity and Paternity leave and pay

4 week work from anywhere policy

Regular company socials

Nursery Scheme