Associate Director, Digital Analytics

About the Role:

Grade Level (for internal use):

11

The Team: Digital and Demand Generation team is dedicated to driving online engagement and generating high-quality leads through strategic digital marketing efforts. This dynamic team specializes in leveraging data-driven insights, advanced technologies, and cohesive cross-channel strategies, including SEO, social media, and paid advertising. We meticulously design and refine processes to enhance user experience and maximize conversion rates, ensuring a robust online presence and continuous growth in demand generation

The Impact:

Reporting to the Director of Demand Insights, the Digital Analytics / Demand Insights Associate Director will lead our analytics efforts and play a key role in providing customer and demand insights for data-driven decision-making within the organization.

What you stand to Gain:

Strategic Influence on Revenue: Contribute to shaping and executing marketing strategies that drive revenue growth and overall business success.

Innovation and Creativity: Be at the forefront of digital marketing innovation, driving advanced solutions and creative strategies to enhance user engagement and business growth.

Growth and Development Opportunities: Take advantage of continuous learning and professional development, with access to Adobe Experience Cloud certifications and cutting-edge marketing technologies.

Global Impact: Work in a dynamic, international environment, influencing global marketing strategies and campaigns, and impacting markets across multiple regions.

Responsibilities:

• Design and implement analytics strategies to track customer behaviour, content engagement, and marketing performance.

• Coordinate customer-demand analytics needs across the organization by identifying data needs, set objectives, and providing actionable insights.

• Collaborate with cross functional teams to establish integrated analytics across digital platforms, including the public website, RatingsDirect, and Ratings 360.

• Develop and maintain a robust analytics framework, ensuring accurate tracking, reporting, and analysis of key performance indicators (KPIs)

•  Leverage advanced statistical and data analysis techniques to uncover trends, patterns, and opportunities for optimization.

• Implement and refine marketing attribution models to measure channel impact on customer acquisition and conversion.

• Implement AI and  predictive analytics tools  into the marketing technology stack to drive efficiency and growth

• Drive the development and automation of dashboards and reports to communicate performance metrics and insights to key stakeholders.

• Stay  updated on industry trends and emerging analytics technologies recommending improvements where beneficial.

• Build and manage relationships with internal and external data and analytics partners, including RatingsDirect, Crisil GAC and Data Science teams

What We’re Looking For:

• Employees in similar position within S&P Global typically comes with a minimum of 5- 7 years of relevant experience.

• Bachelor’s degree in Marketing Analytics, Statistics, Data Science, Psychology, or a related field.

• Proven experience in web analytics, Adobe Analytics, marketing automation platforms (e.g. Pardot, Marketo), and CRM systems (e.g., Salesforce).

• Advanced proficiency in data visualization tools such as Tableau or Power BI.

• Experience with Customer Data Platforms and predictive analytics

• Experience with statistical analysis tools (e.g., R, Python) a plus.

• Strong business acumen and the ability to translate data into actionable insights that drive strategy and decision-making.

• Strong analytical skills, with ability to formulate business questions, analysing data to make recommendations.

• Excellent communication skills with the ability to convey complex analytical findings in a clear and compelling manner

• Strong understanding of data architecture, systems, and flows

• Detail-oriented, organized, and able to manage multiple tasks and projects

• A desire to learn and grow in the customer analytics field

About S&P Global Ratings
At S&P Global Ratings, our analyst-driven credit ratings, research, and sustainable finance opinions provide critical insights that are essential to translating complexity into clarity so market participants can uncover opportunities and make decisions with conviction. By bringing transparency to the market through high-quality independent opinions on creditworthiness, we enable growth across a wide variety of organizations, including businesses, governments, and institutions.

S&P Global Ratings is a division of S&P Global (NYSE: SPGI).  S&P Global is the world’s foremost provider of credit ratings, benchmarks, analytics and workflow solutions in the global capital, commodity and automotive markets. With every one of our offerings, we help many of the world’s leading organizations navigate the economic landscape so they can plan for tomorrow, today.
For more information, visit www.spglobal.com/ratings

What’s In It For You?

Our Purpose:

Progress is not a self-starter. It requires a catalyst to be set in motion. Information, imagination, people, technology–the right combination can unlock possibility and change the world.
Our world is in transition and getting more complex by the day. We push past expected observations and seek out new levels of understanding so that we can help companies, governments and individuals make an impact on tomorrow. At S&P Global we transform data into Essential Intelligence®, pinpointing risks and opening possibilities. We Accelerate Progress.

Our People:

We're more than 35,000 strong worldwide—so we're able to understand nuances while having a broad perspective. Our team is driven by curiosity and a shared belief that Essential Intelligence can help build a more prosperous future for us all.
From finding new ways to measure sustainability to analyzing energy transition across the supply chain to building workflow solutions that make it easy to tap into insight and apply it. We are changing the way people see things and empowering them to make an impact on the world we live in. We’re committed to a more equitable future and to helping our customers find new, sustainable ways of doing business. We’re constantly seeking new solutions that have progress in mind. Join us and help create the critical insights that truly make a difference.

Our Values:
 

Integrity, Discovery, Partnership

At S&P Global, we focus on Powering Global Markets. Throughout our history, the world's leading organizations have relied on us for the Essential Intelligence they need to make confident decisions about the road ahead. We start with a foundation of integrity in all we do, bring a spirit of discovery to our work, and collaborate in close partnership with each other and our customers to achieve shared goals.
Benefits:

We take care of you, so you can take care of business. We care about our people. That’s why we provide everything you—and your career—need to thrive at S&P Global.
Our benefits include: 

• Health & Wellness: Health care coverage designed for the mind and body.

• Flexible Downtime: Generous time off helps keep you energized for your time on.

• Continuous Learning: Access a wealth of resources to grow your career and learn valuable new skills.

• Invest in Your Future: Secure your financial future through competitive pay, retirement planning, a continuing education program with a company-matched student loan contribution, and financial wellness programs.

• Family Friendly Perks: It’s not just about you. S&P Global has perks for your partners and little ones, too, with some best-in class benefits for families.

• Beyond the Basics: From retail discounts to referral incentive awards—small perks can make a big difference.

For more information on benefits by country visit: https://spgbenefits.com/benefit-summaries

Diversity, Equity, and Inclusion at S&P Global:
At S&P Global, we believe diversity fuels creative insights, equity unlocks opportunity, and inclusion drives growth and innovation – Powering Global Markets. Our commitment centers on our global workforce, ensuring that our people are empowered to bring their whole selves to work. It doesn’t stop there, we strive to better reflect and serve the communities in which we live and work, and advocate for greater opportunity for all.
 

S&P Global has a Securities Disclosure and Trading Policy (“the Policy”) that seeks to mitigate conflicts of interest by monitoring and placing restrictions on personal securities holding and trading. The Policy is designed to promote compliance with global regulations. In some Divisions, pursuant to the Policy’s requirements, candidates at S&P Global may be asked to disclose securities holdings. Some roles may include a trading prohibition and remediation of positions when there is an effective or potential conflict of interest. Employment at S&P Global is contingent upon compliance with the Policy.  

20 - Professional (EEO-2 Job Categories-United States of America), MRKTNG202.2 - Middle Professional Tier II (EEO Job Group), SWP Priority – Ratings - (Strategic Workforce Planning)