Associate Director, Data Strategist

1227 – Associate Director, Data Strategist

About WPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com

About Choreograph A Leading WPP Media Brand

Choreograph is WPP’s global data products and technology company. We’re on a mission to transform marketing by building the fastest, most connected data platform that bridges marketing strategy to scaled activation.

We work with agencies and clients to transform the value of data by bringing together technology, data and analytics capabilities. We deliver this through the Open Media Studio, an AI-enabled media and data platform for the next era of advertising.

We’re endlessly curious. Our team of thinkers, builders, creators and problem solvers are over 1,000 strong, across 20 markets around the world.

Role Summary and Impact

Data Strategist, Associate Director

This is an excellent opportunity to work in Data Strategy at a leading media agency and join an exciting growth area of the business. Sitting within the wider Choreograph organisation and embedded within Mindshare, this role will support the designing and driving of data strategy across some of our largest clients to fuel digital transformation for their businesses. Close collaboration with your data and technology colleagues and the broader agency team will be needed to turn your strategy into reality.

Data strategy involves transforming the way our clients think about, organise and utilise data and technology to support their challenges and ambitions. As a data strategist, you will work on our most strategic accounts, building and driving the overall design of data inputs/outputs and effectively communicating data and technology growth strategies to internal stakeholders and clients.

Your responsibilities will include:

• Helping to develop Mindshare’s approach to digital transformation, assessing client’s data maturity, building data strategy roadmaps and identifying what’s needed to take them to the next level
• Working with Planning and Research teams leveraging data to help ensure clients reach their target audience, building an audience data strategy across 1st/2nd/3rd-party datasets
• Working with relevant teams to design, deploy and maintain the AdTech & MarTech infrastructure you require to set your clients up for success
• Delivering AI solutions that help drive successful data strategies for our clients – facilitated by WPP Open, our AI-enabled media and data platform
• Ensuring a high level of data quality and defining roles and responsibilities around data governance on your accounts
• Working cross-functionally with Planning, Live Planning, Outcomes and Client Leadership to create, drive and embed client data strategies and test & learn initiatives
• Harnessing relationships with peers across WPP Media as well as key data & technology providers to create best practice, develop data partnerships and leverage solutions within the market
• Research & development to ensure Mindshare stays at the forefront of the domain
• Supporting new business pitches and attending internal & external events

Skills and Experience

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

While this is not a hands-on technical role, you will have a technical background and be able to talk confidently about data & technology in a media context.

You will have significant client-facing experience, with an ability to communicate technical subjects to non-technical audiences and to drive project success in fluid environments through collaboration with multiple stakeholders.

Your experience will also have included a mix of:

• Client-facing experience in a consulting, strategy or operations context
• Building and driving strategy in data, technology or analytics
• Activation of advertiser first-party data in media across a variety of use-cases
• Extracting value and insight from advertiser media/marketing datasets
• Customer journey analytics – evaluating, designing and optimising tagging and tracking set-ups across web and app environments
• Working with a variety of 2nd/3rd party data sets (panel, digital behaviour, retailer, geospatial etc.) and vendors to inform media strategies
• Building measurement frameworks, testing plans & learning agendas
• Working with advertising technology platforms (Ad servers, DSPs, CMPs, Tag Managers, Search, Social, Verification etc.)
• Working with marketing technology platforms (Web Analytics, CDPs, DMPs, CRMs, Clean Rooms, MMPs etc.)
• Exposure to paid media activation across a variety of channels

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.  

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

Please note this is a UK based role and requires individuals to have the right to work in this location

Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy) for more information on how we process the information you provide.

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