Assistant Brand Manager - Johnnie Walker, Global Travel

Job Description :

Global Travel (GT) is one of the most dynamic markets in which Diageo operates with over 1.9B consumers traveling internationally per year from every corner of the Earth. We are a diverse, entrepreneurial, and agile business, with our market HQ in London we operate across 19 different countries and have over 29 different nationalities amongst our team. Our unique channels include ‘duty free’ sales in travel retail through airport shops, border shops, on-board airplanes, cruises and international ferries.

Our marketers play a central role within our business shaping key consumer and shopper insights and turning them into market share winning MBP’s to fuel our businesses growth. They combine creative flair with strategic consumer insight, commercial acumen and strong project management skills to deliver growth drivers and implement brand plans that impact consumers across the World.

Johnnie Walker has a rich heritage in Global Travel and is the currently the #1 blended scotch in the market. To maintain this position, we have to keep recruiting at scale with Black Label whilst continuing to build the brand’s luxury credentials through Blue Label.

If you want to grow yourself in this unique international environment and help shape an iconic brand read on…

Key Outcomes

Diageo Global Travel has a mission to become the #1 supplier in the industry, today driving growth on Johnnie Walker is critical to delivering this ambition. You will be responsible for supporting the Johnnie Walker brand team playing a key role in the following:

• Deliver MBP in conjunction with the Global Brand Teams with exceptional plans and assets, enabling us to beat the competition (win share)

• Adapt global strategies and growth drivers to maximise impact in Global Travel, creating additional tools and assets where necessary

• Partner with the Commercial, Finance, Supply, Customer Marketing, Innovation and Legal teams to effectively implement our plans on time, in full and with impact at the point of purchase.

• Manage A&P, ensuring budget is accurate, with Forecast(s) in line with Actuals. Adapting and optimizing when necessary.

• Lead in market analysis, understanding drivers behind brand performance along with recommended actions

• Deliver breakthrough marketing across all key consumer touch points (retail, digital, gifting)

• Lead/support on Innovation/Renovation projects, launching new products that will deliver incremental performance and build equity for the brand

Functional Capabilities

• Uncovers powerful insights (Customer, Shopper, Consumer) to create competitive advantage

• Develops strategies and plans that beat the competition. Creative problem solving to ensure we achieve our goals

• Inspires and influences others to deliver breakthroughs and brilliant execution

• Creates winning consumer connection strategies (Digital, Social and Traditional)

• Capability to understand and work with commercials

Experience:

• The ideal candidate will have gained experience in brand management or commercial roles (min 2 years total experience) which will include great examples of delivering against stretching targets.

• Evidence of using insights and data to create winning strategies and an executing, effectively and on time is strongly sought after.

• Evidence of working comfortably in an ambiguous environment at pace, balancing multiple project is a major plus.

• Those highly skilled in fostering great effective relationships both internally and externally, in person and remotely will thrive in this role.

Flexible Working Statement:

Flexibility is key to our success. From part-time and compressed hours to different locations, our people work flexibly in ways to suit them. Talk to us about what flexibility means to you so that you’re supported from day one.

We recognise and value performance, offering our people a highly competitive Rewards and Benefits package including:

• Contemporary work life balance policies and wellbeing activities

• On site gym or subsidised gym membership

• Contributary pension scheme

• Comprehensive health insurance for you and your family

• On site nursery or vouchers

• Annual bonus of circa 10% of your base salary (dependent on performance)

• Share options

• 28 days’ vacation per annum

Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this.

We embrace diversity in the broadest possible sense. This means that you’ll be welcomed and celebrated for who you are just by being you. You’ll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, and more.

Our ambition is to create the best performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to the next level and build new ones as part of shaping the next generation of celebrations for consumers around the world.

Worker Type :

Regular

Primary Location:

1HQ

Additional Locations :

Job Posting Start Date :

2025-03-19