Assistant Brand Manager Funkin Pro Cocktails

Job Title: Assistant Brand Manager - FUNKIN

Location: London

Contract and working pattern:

Are you ready to Be Your Best Barr None? 

Lets Grow!!!

We are all about Being Your Best Barr None and having a career with real Moments that Matter!

Employing around 850 people across the UK, we are proud to be a responsible business that takes care of our people, values diversity, gives something back to our communities and works to minimise our environmental impact.

For 150 years AG Barr has been building great brands and is home to some of the nations favourite flavours.

At our core is  IRN-BRU, launched in 1901 and still going strong today, the vibrant RUBICON fruit based brand, Boost making every moment better with a caffeine kick, hydration hit or tasty treat, and FUNKIN where real fruit means authentic taste.

We also have a number of exciting owned brands within our portfolio including MOMA, which crafts quality oats into great tasting oat drinks and porridges.

There's never been a better time to join us!

What we’re looking for…

We’re looking for an Assistant Brand Manager to be a key driver in the growth and development of our Funkin Professional Portfolio, focusing primarily on the on-trade channel.

Your responsibilities will include…

• Support the development and execution of brand and trade plans for the Professional Portfolio in the on-trade
• Manage specific projects, including creating artwork and solutions for the customer-facing Trade Hub
• Lead the project management of new packaging initiatives
• Manage external design and social agencies to ensure timely project delivery and budget adherence.

• Drive awareness and adoption of our cocktail ingredient range within the on-trade channel.
• Contribute to strategic brand planning by providing customer and consumer insights, market analysis, and external trend perspectives.
• Analyze consumer health and market share data at key periods to support the Brand category vision.
• Develop insights and analysis to build best-in-class category partnerships with customers.

• Support the development and implementation of integrated marketing campaigns (digital, social, traditional media) in the on-trade to drive consumer engagement and brand affinity.
• Lead customer engagement initiatives, collaborating closely with our sales ambassadors.
• Collaborate with the social team on the new Funkin Professional Social channel.

• Champion brand values, sustainability, and act as a consumer advocate. Collaborate with Innovation and Brand teams on NPD/EPD, managing range extension NPD from concept through launch and packaging development. 
• Ensure NPD minimizes waste to meet annual packaging targets.

• Support the timely monthly reporting of the marketing budget, including raising and tracking of PO’s

What you’ll bring...

• Bachelor’s degree in Marketing, Business, or a related field (or equivalent experience).
• Minimum 1-3 years of experience in brand management, marketing, or trade marketing, supporting campaign delivery. Experience in the ontrade/ beverage industry is a plus.
• Demonstrated experience supporting the development and execution of marketing or brand initiatives.

• Analytical Skills: Analyse consumer insights, market trends, and sales data for strategic support.
• Project Support & Organisation: Assist in managing multiple projects and tasks.
• Communication & Collaboration: Excellent communication and interpersonal skills to work effectively with internal teams and external partners.
• Creativity & Brand Understanding: Contribute to brand storytelling and campaign ideation.
• Proactive & Adaptable: Learn quickly and adapt to changing priorities.
• Consumer & Market Awareness: Understand ontrade consumer behaviour and market trends.
• Budget Awareness: Understand basic budget management, assist in tracking and reporting expenditures.

What we offer…

We believe in creating a diverse and inclusive culture where your voice can be heard.  Our skilled, loyal and committed people are critical to the future success of AG Barr which is why we are continually investing in our employees to develop their talent.

We look after our employees by offering a competitive salary and benefits package which includes;

• Uncapped bonus linked to business performance
• Defined contribution Pension
• Up to 34 days holiday (depending on shift pattern)
• Flexible holiday trading
• Flexible cash pot to spend on benefits
• Healthcare Cash Plan
• Flexible benefits e.g. discounts & cashbacks, gym memberships, technology purchases etc
• Life assurance
• Save as you earn scheme
• Staff sales discount
• Free AG Barr products throughout your working day and staff sales
• Annual salary review 
• Ongoing professional development and access to Learning and Development programmes and content

And much more! 

To find out more about what it is like to work for AG Barr, please visit our careers platform here.

We are an equal opportunities employer and happy to discuss any reasonable adjustments that may be needed for successful candidates with a disability, health or mental health condition.

While we have highlighted our ideal requirements for this role, we are realistic that the successful candidate probably won't meet every single requirement in this advert, but we are big advocates of people growing in role. So even if you don’t meet every single requirement, we encourage you to submit an application - you may be just what we are looking for! Apply now!

Speculative CVs from agencies will not be accepted.

Latest closing date for applications is 8th April

Please note, we may close vacancies early where we receive significant numbers of applications, so apply now!