ASO Specialist

Job Description:

Remitly's vision is to transform lives with trusted financial services that transcend borders. Since 2011, we have been tirelessly delivering on our promises to people who send money around the world. Today, we are reimagining global financial services and building products that extend beyond traditional barriers to give customers access to more of the services they need, no matter where they call home. Join over 2,700 employees worldwide who are growing their careers with purpose and connection with our customers while having a positive impact on millions of people around the globe.

About the Role:

About the role: We are seeking a highly motivated and data-driven ASO Specialist to drive our app store optimisation efforts across multiple regions. This role will be responsible for managing the conversion optimisation work stream, analysing app performance, and implementing ASO strategies in partnership with our external ASO agency. The ideal candidate is passionate about mobile marketing, SEO, and analytics, with hands-on experience in optimising apps for both Google Play and Apple App Store. This role will be hybrid (2-3 days a week) based in our London office and will report to the Global ASO Lead.

#LI-Hybrid

You Will:

• Own the conversion optimization workstream and custom product pages, driving data-driven strategies to enhance app store performance and conversion rates.
• Work closely with the creative team and external ASO agency to generate hypotheses, localize content, and design A/B tests for app store assets.
• Coordinate requests and align strategies with Product Marketing Managers (PMM) and Regional Marketing (RM) teams to ensure cohesive execution across markets.
• Analyze app performance data and trends to identify opportunities for improving conversion rates and optimizing app store presence.
• Design and execute A/B tests for various app store elements, including icons, screenshots, videos, and descriptions, to identify the most effective creative assets for driving conversions.
• Report on key ASO, A/B test results, and conversion metrics, providing actionable insights to drive continuous improvement.
• Support the localization of app store content for global markets to ensure optimal performance.
• Stay up to date on ASO trends, best practices, and algorithm changes across app stores.

You Have:

• 2-3 years of experience in App Store Optimization
• Proven track record of improving app rankings and visibility on both the Apple App Store and Google Play Store.
• Experience with A/B testing and creative optimization for app store listings
• Excellent communication skills and the ability to work collaboratively with cross-functional teams.
• Strong understanding of ASO tools and platforms Experience with localization and translation for global markets is a plus.

Our Benefits:

• Paid Vacation Days
• Health insurance
• Commuter benefit
• Employee Stock Purchase Plan (ESPP)
• Mental Health & Family Forming Benefits
• Continuing education and corridor travel benefits

We are committed to nondiscrimination across our global organization and in all of our business operations. Employment is determined based upon personal capabilities and qualifications without discrimination on the basis of race, creed, color, religion, sex, gender identification and expression, marital status, military status or status as an honorably discharge/veteran, pregnancy (including a woman's potential to get pregnant, pregnancy-related conditions, and childbearing), sexual orientation, age (40 and over), national origin, ancestry, citizenship or immigration status, physical, mental, or sensory disability (including the use of a trained dog guide or service animal), HIV/AIDS or hepatitis C status, genetic information, status as an actual or perceived victim of domestic violence, sexual assault, or stalking, or any other protected class as established by law.

Remitly is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.