App Marketing Lead

The Pepperstone story started in 2010. We know what it’s like to trade the world’s markets. Our team describes us as a place for the curious and the driven, and we like to do things a little differently; as a transformative global fintech, we’re digital, nimble, connected, and united in our vision to create a better way to trade.

We thrive on progress – for our clients and for ourselves. Our organisational culture is ever-evolving, vibrant, diverse, global, and results-focused. You’ll find our 700+ team currently across 12 locations and 9 time zones.

The Role

We’re on the lookout for a visionary and data-savvy Mobile App Marketing Lead to spearhead our mission of acquiring, engaging, and retaining app users. In this exciting role, you’ll harness your deep expertise in App Store Optimization (ASO), Apple Search Ads (ASA), Google Play Store Optimization (GPSO), and comprehensive app marketing strategies to fuel growth and boost profitability. Partnering closely with dynamic teams across design, product, and content, you’ll drive the flawless execution of cutting-edge marketing campaigns that deliver outstanding results.

Key responsibilities:

• Build and drive a comprehensive mobile marketing strategy across ASO, ASA, GPSO, and other key channels
• Align marketing efforts with product, design, and content teams
• Stay current with mobile trends to maintain competitive edge
• Track KPIs for acquisition (CPI, CPA, installs), campaign performance (ROAS, CTR, reach), and retention (D1, D7, D30, churn)
• Use tools like AppsFlyer, Google Ads, Facebook Ads Manager, and AppTweak
• Integrate data into Tableau for insights
• Optimize engagement (DAU, MAU, session duration) and app performance (crash rate, load time)
• Incorporate user feedback via NPS, ratings, and reviews
• Leverage tools such as Firebase, Mixpanel, and Instabug
• Grow revenue through ARPU, LTV, and monetization optimization
• Use churn prediction and segmentation for targeted retention
• Analyze revenue data in Tableau using App Store and Google Play insights
• Build and lead a collaborative, high-performing marketing team
• Foster accountability and continuous improvement
• Manage and optimize the mobile marketing budget to maximize ROI
• Allocate spend effectively across channels to hit performance goals

About you

• Proven experience leading mobile app marketing teams, ideally in a high growth or tech-focused organization
• Expertise in ASO, ASA, GPSO, and mobile-specific marketing tools and platforms
• Strong analytical skills with a demonstrated ability to use data to inform decision-making
• Track record of delivering measurable growth in app installs, engagement, and revenue
• Excellent communication and leadership skills, with the ability to manage cross-functional collaboration
• Passion for innovation and continuous learning in mobile app marketing

Why you will enjoy working with us

• Competitive salary structure including company bonus scheme 

• Annual remuneration review 

• Employee referral bonuses for referring top talent to the company 

• Genuinely collaborative and friendly culture 

• Flexible and hybrid working 

• Remote working option - work from anywhere for up to 4 weeks per year 

• Ongoing personal development & learning opportunities 

• 3 paid volunteering days per year & Workplace Giving Program 

• 10 days of Company paid sick leave annually 

• Paid vacation annually 

• Employee monthly & quarterly recognition programs for outstanding performance and achievements 

• Frequent events and celebrations 

• Pension fund 

• Employee Assistance Program & Wellbeing 

• Comprehensive medical group insurance  

More About Pepperstone  

We’re a regulated online Forex and CFD trading platform. With the scale of a global fintech and the agility of a start-up, we arm our clients with everything they need to take on the global markets with confidence. You will be part of a wider passionate and friendly team, and whilst things may not always go to plan, we learn quickly and move forward with impact. To learn even more visit Pepperstonecareers and www.linkedin.com/company/pepperstone/ 

We understand it’s important to do due diligence on a prospective employer, see what our team are saying on Glassdoor. We respect our team members’ experiences and will never pay to remove a negative review. 

Pepperstone is an equal opportunity employer. We are passionate about building a diverse workplace and strongly encourage applications from any background. 

“We are a 2025 Circle Back Initiative Employer – we respond to every applicant”. 

We will be reviewing applications as they come through, so if this is an opportunity that excites you, don't wait. Express your interest by clicking the apply button below as soon as possible. 

Note to external agencies: While we appreciate the efforts of external recruitment agencies, we prefer to engage directly with applicants for this opportunity. 

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