Analytics Manager

Company Description

At Digitas, we harness the power of connection to make positive impact everyday. We have a relentless focus on creating connections to help our clients’ businesses grow, connecting diverse people, ideas and expertise in innovative and exciting ways.

We are making positive impact with our amazing clients, through our capabilities in Consulting, Products & Platforms, Customer Engagement and Digital Media. 

Part of Publicis Groupe, and a Leader in Gartner’s Magic Quadrant for Global Marketing Agencies, we’re proud to work with some of the world’s leading brands.

Digitas. Experience the power of connection.

Our Commitment
Digitas is an equal opportunities employer and welcomes applications from all sections of society and does not discriminate on grounds of race, religion or belief, ethnic or national origin, disability, age, citizenship, marital, domestic or civil partnership status, sexual orientation or gender identity.

Job Description

We are looking for an outstanding Analytics Manager to join our amazing analytics team at Digitas.

You will be a key player in an established agile team that leads and delivers the UK and Ireland Customer Engagement and CRM scopes with one of Publicis Groupe’s biggest global accounts.

This team has a core role within the bespoke Publicis Groupe data offering for an amazing client, which includes Paid Media, AI programmes and Onsite Analytics.

Key aspects:

• Develop the customer marketing measurement strategy, creating strategic measurement plans and tactical testing plans
• Create & enforce standards for data collection across all aspects of Samsung’s customer marketing & CRM
• Responsible for database health reporting, helping client & agency stakeholders understand the changes in size & quality of customer marketing database. Suggest optimisations on data classification, labelling, aggregations and storage to client teams.
• Manage targeting and audience segmentation within data briefs for CRM comms
• Work with an analyst to add aggregated CRM data to the existing cloud platform environment, considering the clients and wider European privacy regulations 
• Leading testing into quantifying the customer marketing programme’s value in driving incremental revenue to Samsung
• Not only have an in depth understanding of data & data concepts as they are applicable to customer marketing, but also be an expert in CRM and general knowledge of digital marketing
• Develop comprehensive understanding of Samsung business
• Manage and motivate your team to deliver robust & clever work that creates value

Qualifications

To be successful in this role you will need:

• Expertise in CRM, and onsite KPIs, ways of working
• Experience in cross-channel media measurement & strategy
• Capable of translating complex data sets into insights and strategic recommendations that will help to drive Samsung’s business forward
• Experience working with clients/stakeholders to help them achieve CRM success fueled by data. 
• Brilliant client service, and fostering that culture within your team to ensure smooth delivery across what is a complex piece of business
• Advanced SQL knowledge.
• Experience in SQL/Data Warehouse tools like GCP, Microsoft Azure, etc.
• Strength and understanding of the digital landscape to achieve significant advantage across all platforms
• Experience with Adobe Campaign, or similar customer marketing platform
• Familiarity with data visualization Software (DataStudio, Tableau, Looker)
• Previous experience in reporting audience performance preferred
• Awareness of work ranging from Data Visualisation, Media, CRM, Web & Social Analytics, Statistics, Data Sciences & Data Engineering

Additional Information

Digitas UK has fantastic benefits on offer to all of our employees. In addition to the classics, Pension, Life Assurance, Private Medical and Income Protection Plans we also offer;

• WORK YOUR WORLD opportunity to work anywhere in the world, where there is a Publicis office, for up to 6 weeks a year.
• REFLECTION DAYS - Two additional days of paid leave to step away from your usual day-to-day work and create time to focus on your well-being and self-care.
• HELP@HAND BENEFITS 24/7 helpline to support you on a personal and professional level. Access to remote GPs, mental health support and CBT. Wellbeing content and lifestyle coaching.
• FAMILY FRIENDLY POLICIES We provide 26 weeks of full pay for the following family milestones: Maternity. Adoption, Surrogacy and Shared Parental Leave.
• HYBRID WORKING, BANK HOLIDAY SWAP & BIRTHDAY DAY OFF You are entitled to an additional day off for your birthday.
• AGENCY DISCOUNTS, onsite gym, and discount in our Publicis-Owned Pub – “The Pregnant Man”

Full details of our benefits will be shared when you join us!

Publicis Groupe operates a hybrid working pattern with full time employees being office-based three days during the working week. 
We are supportive of all candidates and are committed to providing a fair assessment process. If you have any circumstances (such as neurodiversity, physical or mental impairments or a medical condition) that may affect your assessment, please inform your Talent Acquisition Partner. We will discuss possible adjustments to ensure fairness. Rest assured, disclosing this information will not impact your treatment in our process.

Please make sure you check out the Publicis Career Page which showcases our Inclusive Benefits and our EAG’s (Employee Action Groups).
#LI-Hybrid