Analytics Manager (MMM)

Company Description

We think big. And act bigger. Stay versatile and interconnected. We approach everything with an inventive spirit and rigorous mindset. Individually we’re great, but as a team we’re unstoppable. Together, we seek out opportunities, frame problems and solve complex challenges. Our collective brilliance exposes breakthroughs. Our capability unleashes creativity. We pursue a new perspective and deliver a new kind of ROI.

Zenith Global are the central team, primarily based in London, supporting our local Zenith markets, leading new business efforts, developing thought-leadership, and driving network development for our 250 offices across 95 countries with over 8,000 staff worldwide.

 
We house a large team of multi-faceted communications planners, digital and innovation specialists and client leadership teams. Our global client portfolio comprises a range of category leaders including Reckitt, TikTok, Edrington, Coty, Electrolux and Nestlé.

Our Commitment
At Zenith Global, we believe that fostering an inclusive culture where all talent can thrive makes our company stronger and help drive invention in the work we do for our clients better. We also believe it enables a greater idea exchange that fuels innovation and best reflects diverse consumer experiences.

We are committed to encouraging our talent to participate in Publicis Groupe’s wide variety of talent engagement and inclusion programming, which includes professional development experiences and participation in the company’s many business resource groups. These include VivaWomen!, Égalité, MOCA (Men Of Colour Alliance) and more than a dozen others that are thriving across our network.

Through advocacy, education and inclusion we foster greater collaboration among our people, which in turn inspires work that provides better experiences for our clients and their consumers.

Job Description

We are looking for a data analytics lead ideally with media expertise to help realise some big industry-leading ambitions for our clients.

If you like solving problems using creative mathematical and statistical modelling in a practical and pragmatic way (not just with faultlessly clean data sets), where no client, project or day is the same, then we'd love to hear from you.

Reporting to the Head of Data Analytics, this role calls for a collaborative & brilliant strategic mind to deliver truly innovative work for our clients. You will work closely with internal client leads to build quant-based models that help clients optimise their media investment and answer any questions that require data analysis. A solid understanding of how to do and deliver MMM/Econometrics is essential.

Responsibilities

• Lead a small team of data analysts
• Present in a clear and engaging manner to clients
• Build models by employ various data analysis techniques and statistical methodologies such as regression analysis, cluster analysis, factor analysis/principal component analysis, experimental designs using statistical software (Python or R)
• Create project plans to manage expectations and deadlines for successful delivery
• Management of data collection / processing
• Communicate complex analytical results and their corresponding implications in a way that is easily understandable
• Lead preparation of reports / presentations, uncovering insights and developing business recommendations based on data findings
• Present to internal and external stakeholders, effectively communicating the key findings and recommendations of the projects
• Selling and scoping projects to existing clients

Qualifications

To be successful in this role you will need:

• MMM/Econometric modelling experience
• Advanced degree in Engineering, Statistics, Social Sciences, Economics, or Quantitative Marketing
• Strong analytical, statistical, and modelling skills
• Experience in managing projects
• Excellent communication skills and high attention to detail
• Proficiency in designing, building, and optimizing complex data and econometric models
• Strong understanding of best practice in marketing attribution (e.g. MMM, MTA) and consumer journey
• Excellent knowledge Microsoft Office suite of applications
• Ability to work with Python or R

Additional Information

Publicis Groupe operates a hybrid working pattern with employees being office-based on Mondays and two other days during the working week.

If you have any adjustment needs arising from a disability or medical condition to fully participate in the recruitment process, please discuss this with the recruiter who contacts you.

#LI-Hybrid