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Hogarth is the Global Content Experience Company. Part of WPP, Hogarth partners with one in every two of the world’s top 100 brands including Coca-Cola, Ford, Rolex, Nestlé, Mondelez and Dyson. With a breadth of experience across an extensive range of sectors, Hogarth offers the unrivaled ability to deliver relevant, engaging, and measurable content across all channels and media - both established and emerging. The number of channels at our fingertips; the need for speed; and the drive for mass personalisation, all mean that brands need different solutions. Our global team of over 7,500 craft and technology experts brings together creative, production and innovation to help clients navigate this exciting and ever-changing world of today’s content experience.
WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. Working at WPP means being part of a global network of more than 100,000 talented people dedicated to doing extraordinary work for our clients. We operate in over 100 countries, with corporate headquarters in New York, London and Singapore. WPP is a world leader in marketing services, with deep AI, data and technology capabilities, global presence and unrivalled creative talent. Our clients include many of the biggest companies and advertisers in the world, including approximately 300 of the Fortune Global 500. Our people are the key to our success. We're committed to fostering a culture of creativity, belonging and continuous learning, attracting and developing the brightest talent, and providing exciting career opportunities that help our people grow.
A Hybrid working model
We have embraced a hybrid working model, which allows our employees to split their time between the office and other locations. The expectation is that working life at Hogarth will involve working from the office for an average of 4 days per week for most people . Please speak to the Talent Acquisition team to find out more information.
What does a AI Product Manager do at Hogarth?
Marketing transformation team work on strategic client opportunities for Hogarth. As part of this team, you’ll lead the content strategy and planning for content opportunities, using social listening, media performance and other data sources to guide clients make effective content to drive their marketing objectives.
Reporting lines and key stakeholders
This role reports to the Portfolio Product Lead.
You will work closely with our Strategic Consulting, production, AI development and WPP Open teams.
The AI Product Manager leads one of the Production Studio apps building a new-generation suite of AI-driven content automation services.
Responsibilities
- Lead the development and execution of the product vision, strategy, and roadmap for AI-driven content automation services within the Production Studio apps.
- Conduct market research, competitive analysis, and customer segmentation to identify opportunities for AI-driven content solutions.
- Define, prioritise, and manage the product backlog, ensuring alignment with business goals and customer value.
- Align roadmaps and manage dependencies with other product leads, ensuring a cohesive and integrated product offering across the WPP Open platform.
- Collaborate with other product leads to validate, prioritise, and integrate new requests into the product roadmap, ensuring alignment with overall product strategy and resource allocation.
- Lead the validation and design of new product ideas and initiatives, collaborating with cross-functional teams (engineering, design, data science) to conduct feasibility assessments, prototype solutions, and gather feedback.
- Translate user needs and business requirements into detailed product specifications and user stories for engineering and design teams.
- Collaborate closely with engineering, design, data science, and production teams throughout the product development lifecycle.
- Define, monitor, and analyse key performance indicators (KPIs) to measure product success and identify areas for improvement.
- Develop and execute go-to-market strategies and product launch plans in collaboration with marketing teams.
Requirements:
- Proven experience in product management, with a focus on AI or SaaS products.
- Strong strategic thinking and ability to develop a compelling product vision.
- Demonstrated ability to conduct market research, competitive analysis, and customer segmentation.
- Experience in prioritising and managing a product backlog effectively.
- Proficiency in user research methodologies and customer feedback analysis.
- Ability to translate user needs and business requirements into clear product specifications.
- Excellent collaboration and communication skills to work effectively with cross-functional teams.
- Strong analytical skills and experience with defining and tracking KPIs.
- Experience in planning and executing successful product launches.
- Understanding of product profitability, commercialisation, and business case development.
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WPP is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
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Hogarth London, England Office
6 Brewhouse Yard, London, United Kingdom, EC1V 4DG
