Hogarth is the Global Content Experience Company. Part of WPP, Hogarth partners with one in every two of the world’s top 100 brands including Coca-Cola, Ford, Rolex, Nestlé, Mondelez and Dyson. With a breadth of experience across an extensive range of sectors, Hogarth offers the unrivaled ability to deliver relevant, engaging, and measurable content across all channels and media - both established and emerging.
The number of channels at our fingertips; the need for speed; and the drive for mass personalisation, all mean that brands need different solutions.
Our global team of over 7,500 craft and technology experts brings together creative, production and innovation to help clients navigate this exciting and ever-changing world of today’s content experience.
A Hybrid working model
We have embraced a hybrid working model, which allows our employees to split their time between the office and other locations. The expectation is that working life at Hogarth will involve working from the office for an average of 4 days per week for most people . Please speak to the Talent Acquisition team to find out more information.
What does a AI Product Manager do at Hogarth?
Marketing transformation team work on strategic client opportunities for Hogarth. As part of this team, you’ll lead the content strategy and planning for content opportunities, using social listening, media performance and other data sources to guide clients make effective content to drive their marketing objectives.
Reporting lines and key stakeholders
This role reports to the Portfolio Product Lead.
You will work closely with our Strategic Consulting, production, AI development and WPP Open teams.
The AI Product Manager leads one of the Production Studio apps building a new-generation suite of AI-driven content automation services.
Responsibilities
- Lead the development and execution of the product vision, strategy, and roadmap for AI-driven content automation services within the Production Studio apps.
- Conduct market research, competitive analysis, and customer segmentation to identify opportunities for AI-driven content solutions.
- Define, prioritise, and manage the product backlog, ensuring alignment with business goals and customer value.
- Align roadmaps and manage dependencies with other product leads, ensuring a cohesive and integrated product offering across the WPP Open platform.
- Collaborate with other product leads to validate, prioritise, and integrate new requests into the product roadmap, ensuring alignment with overall product strategy and resource allocation.
- Lead the validation and design of new product ideas and initiatives, collaborating with cross-functional teams (engineering, design, data science) to conduct feasibility assessments, prototype solutions, and gather feedback.
- Translate user needs and business requirements into detailed product specifications and user stories for engineering and design teams.
- Collaborate closely with engineering, design, data science, and production teams throughout the product development lifecycle.
- Define, monitor, and analyse key performance indicators (KPIs) to measure product success and identify areas for improvement.
- Develop and execute go-to-market strategies and product launch plans in collaboration with marketing teams.
Requirements:
- Proven experience in product management, with a focus on AI or SaaS products.
- Strong strategic thinking and ability to develop a compelling product vision.
- Demonstrated ability to conduct market research, competitive analysis, and customer segmentation.
- Experience in prioritising and managing a product backlog effectively.
- Proficiency in user research methodologies and customer feedback analysis.
- Ability to translate user needs and business requirements into clear product specifications.
- Excellent collaboration and communication skills to work effectively with cross-functional teams.
- Strong analytical skills and experience with defining and tracking KPIs.
- Experience in planning and executing successful product launches.
- Understanding of product profitability, commercialisation, and business case development.
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Diversity & Inclusion
Hogarth is an equal-opportunity employer. That means we believe in creating a truly inclusive culture that values diversity, equity and inclusion for everyone through our ideas, our people, how we behave and how we conduct ourselves. We strive to recruit people from diverse backgrounds and support them to achieve long-term success. This not only makes Hogarth a better company and place to work, but an environment where everyone can give their point of view, experience connection, enjoy opportunity and feel a sense of belonging.
We welcome applications from everyone, regardless of race, ethnicity, religion or belief, gender, gender identity, age, national origin, marital status, military veteran status, genetic information, sexual orientation, or physical or mental disability. As part of our commitment to making our hiring processes as equitable as possible, we are currently rolling out a policy which ensures that hiring managers review CVs only after they have been processed through an automated anonymisation system. This aims to ensure that all candidates are considered for interview based solely on their experience and what they can bring to the role. The solution, provided by MeVitae, scans and redacts CVs to reduce potential reviewer bias.
Please contact careers@hogarth.com if you need the job advert or form in another format.
Data
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Hogarth London, England Office
6 Brewhouse Yard, London, United Kingdom, EC1V 4DG
