AI Product Designer - London

About Tangent

We’re Tangent, a digital agency partnering with some of the world’s largest enterprises to design future-ready experiences, products and capabilities.

Our multidisciplinary design team spans strategy, UX and UI, with a growing focus on LLM-powered interfaces, generative UI (GenUI) and AI-enabled design workflows. We work closely with engineers and client teams to turn complex challenges into clear, practical direction and deliver work that genuinely scales.

We’re an agency spanning strategy, consultancy, design, engineering and project management, with studios in Newcastle, London, Cape Town, Lahore, Cairo and Poznań.

We’re now looking for a mid-weight AI Product Designer who’s excited by how design is evolving and wants to help shape what modern, AI-powered experiences look and feel like.

What you'll be doing

Discovery, Research and Insight

• Support qualitative and quantitative research activities, using AI-assisted tools to help synthesise insight, identify patterns and inform product direction.
• Translate research into clear experience opportunities, particularly where LLM-powered interfaces can add meaningful value.

AI-powered UX and Prototyping

• Design and prototype user experiences that combine strong design fundamentals with LLM-powered and GenUI approaches.
• Explore conversational, adaptive and system-driven interfaces, testing ideas quickly and iterating based on feedback.
• Work across low and high fidelity prototypes, including interactive and conversational concepts.

Conversational, Agentic and LLM-powered Experiences

• Support the design of LLM-powered interfaces, including conversational and agent-like experiences.
• Help shape prompts, flows, states and interaction patterns that sit on top of language models and feel natural, on-brand and genuinely useful.
• Collaborate with engineers to understand model behaviour and design interfaces that work with its strengths and limitations.

Design Systems and GenUI

• Apply and extend design systems to support GenUI and AI-driven interfaces, ensuring consistency, clarity and scalability.
• Explore how structured design foundations such as tokens, components and patterns can power adaptive and generative UI experiences.

Client Collaboration and Workshops

• Contribute to collaborative workshops that help clients understand emerging AI-powered and GenUI experiences.
• Work alongside senior designers to turn complex ideas into clear, actionable outcomes.

Communication and Craft

• Clearly explain design decisions, connecting user needs, business goals and emerging technology.
• Share work confidently with internal teams and clients through strong storytelling and visual communication.

Innovation and Growth

• Stay curious about new tools, workflows and ways of working, including vibe-driven design and coding workflows, no-code tools and AI-assisted prototyping.
• Contribute ideas that help Tangent evolve its AI and design practice.

What we are looking for

We’re looking for a mid-weight designer with strong digital design foundations and a genuine interest in LLM-powered interfaces and GenUI.

You don’t need to be an AI expert, but you should be excited by where design is heading.

You can demonstrate:

• Strong UX and UI design fundamentals, with confidence using modern design tools
• Experience prototyping and iterating ideas, including interactive or conversational experiences
• Interest or hands-on exposure to LLM-powered interfaces, conversational UX or GenUI through client work, internal projects, prototypes or personal exploration
• Design systems literacy, with an understanding of how systems enable scale, especially in AI-driven products
• Clear communication skills and a collaborative mindset
• Comfort working through ambiguity and evolving problems
• Curiosity, adaptability and a desire to keep learning
• Attention to detail without losing sight of the bigger picture
• Alignment with Tangent’s values and culture
  

Experience with coding isn’t required, but curiosity around vibe-driven workflows, no-code tools or AI-assisted build approaches is a definite plus.

What we believe 

At Tangent we understand people - designing user-centric products and creating high-performing teams.
 

We are truly committed to protecting our most important asset, the planet. Always seeking to improve our digital footprint and lower carbon emissions.
 

We make decisions with a purpose in mind. Producing work that is measurable, considered and will drive clients’ businesses forward.  

Our strategy is underpinned by our 4 core values:

• Always ask questions ​  

• Listen more than speak ​  

• Own your area ​  

• Strive for better
   

What we offer

We work hard to make sure Tangent is not only a fun place to work but also provides a platform for you to grow.

100% remote working.

We understand life is about balance, that’s why we provide the flexibility you need to work in a way that suits you best. You are welcome to work 100% remotely or hybrid from our London or Newcastle office.

Global socials and parties  
There’s always a social in the works at Tangent - all designed to help you form friendships with your colleagues. For our overseas employees, we will fly you over at least once a year to attend our London social events to get some IRL face time.

Enhanced holiday

After two years of service, earn an extra day off each subsequent year, accumulating up to a maximum of 3 additional days. Embrace a well-deserved moment of rest or check something off your life bucket list- it’s totally up to you.

Growth and training  
We provide continuous opportunities for improvement and career development. From specific training or qualifications to event attendance, we encourage our teams to stay curious, nurture their skills and reach their ambitions.

Private healthcare  
After one year of service, employees based in the UK are eligible to private medical insurance. So, when life throws you healthcare curveball, rest assured you can get the professional care you need.
 

At Tangent our aim is to create a working environment where every single member of the team has the opportunity to be themselves. We are an equal opportunities employer and will welcome and consider all applications regardless of age, disability, gender reassignment, marriage and civil partnership, pregnancy and maternity, race, religion, sex and sexual orientation.