Affiliate Marketing & Referrals Manager

Affiliate Marketing & Referrals Manager

GoHenry is a UK-based fintech company created by parents to pioneer financial education. More recently, GoHenry moved into Europe and the US by joining forces with French fintech company PixPay and US investing app, Acorns.

Together, Acorns, PixPay, and GoHenry have over 6 million members across 5 countries. GoHenry offers a debit card and app for kids and teens and companion apps for the family, with in-app tools for sending money, automating allowance, managing chores, setting savings goals, giving to charity, and in-app financial education lessons where kids can watch videos, take quizzes and earn points & badges. This is all designed to help kids and teens build good money habits that will last a lifetime.

We are looking for an experienced Affiliate Marketing & Referrals Manager to run GoHenry’s affiliate and referrals programs in the UK and contribute to subscriber growth efforts.

The role

Reporting to the GoHenry Senior Acquisition Manager, the Affiliate Marketing & Referrals Manager will run and help scale our affiliate marketing and refer-a-friend programs.

Our affiliate program is an integral part of the marketing mix and you will play an important role in growing our subscribers efficiently and effectively through working with high-profile partners who can help us build trust and consideration amongst our target audience.

You’ll collaborate with cross-functional partners and external affiliate networks to help scale acquisition efforts through trusted partnerships and referral initiatives.

Your responsibilities include, but will not be limited to: 

• Run day-to-day activities of the affiliate program

• Act as a key point of contact for affiliate partners, helping build and maintain strong relationships

• Coordinate and distribute creative assets for affiliate campaigns

• Contribute to the development of the affiliate program roadmap, with guidance from the Senior Acquisition Manager

• Help plan and implement affiliate campaigns with key partners

• Assist in identifying and onboarding new affiliate partners

• Provide input on evolving commission structures to support growth goals

• Generate regular reports on affiliate performance including actionable insights and next actions

• Ensure all activities (new and existing) are compliant with our own policies but also according to regulations set by industry governing bodies in partnership 

• Stay informed on industry trends in affiliate and partnership marketing

• Help drive improvements in GoHenry’s Refer-A-Friend program and drive an increase in the proportion of our customer base successfully referring new paying subscribers to us

• Collaborate with the Product and CRM teams on improvements to the referral experience

• Partner  with the CRM team on improving customer experience throughout the referral program as well as executing referral campaigns

• Partner with the data team to monitor and report on referrals performance

• Developing and executing a suitable referrals incentive structure for relevant customer groups through experimentation

• Regular reporting of referrals performance on volume and value

What we’re looking for 

This is a crucial role in the organsiation and as such we are looking for high calibre candidates. The ideal applicant will be able to demonstrate that they have;

• Hands-on experience in running affiliate programs for B2C businesses preferably in financial services or family-oriented services - experience with subscription businesses is a plus

• Excellent communication and negotiation skills to help us secure the best relationships with key partners

• Experience executing performance-based affiliate campaigns

• Data-driven and analytical

• Proficient with Impact Radius or similar platforms

• Good technical understanding to be able to work with the Product Team on backend improvements of our referrals program

• Team player who can work with multiple teams across the business to deliver affiliate and referrals projects

• Understanding of referral programs and customer incentives, with prior exposure to running or supporting refer-a-friend initiatives

Benefits

• Flexible working

• BUPA Private Medical or BUPA Cash Plan

• 25 days annual leave, plus public holidays

• An additional day off on the week of your birthday

• Flexible public holidays

• Family-friendly leave policies

• Death In Service Benefit - X4 your annual salary

• Mental Health Platform - OpenUp

• Nursery/ Childcare Benefits

• Cycle to work scheme

• Gym Discounts

• Training budget

We’re proud to say...

• We ranked #38 in Newsweek's Top 100 Most Loved Workplaces in the UK in 2023

• We’re one of Tech Track’s top 50 fastest-growing UK companies.

• We won Finders Kid’s Cards Customer Satisfaction Awards in 2022 and 2023.

• We won the Tech for Good award at the Better Society Awards 2023

• Our kids and parents have donated over £500,000 of their own money to NSPCC via their GoHenry accounts

GoHenry is an equal-opportunity employer, and we’re on a mission to foster a diverse & inclusive workplace. Individuals seeking employment at GoHenry are considered without regard to race, religion, national origin, age, sex, gender, gender identity, gender expression, sexual orientation, marital status, medical condition, ancestry, physical or mental disability, military or veteran status, or any other characteristic protected by applicable law.

Want to join our mission?

If GoHenry sounds like a place you’d like to be, please apply using the link below.