Affiliate Marketing Manager

Company Description

Depop is the community-powered circular fashion marketplace where anyone can buy, sell and discover desirable secondhand fashion. With a community of over 35 million users, Depop is on a mission to make fashion circular, redefining fashion consumption. Founded in 2011, the company is headquartered in London, with offices in New York and Manchester, and in 2021 became a wholly-owned subsidiary of Etsy. Find out more at www.depop.com 

Our mission is to make fashion circular and to create an inclusive environment where everyone is welcome, no matter who they are or where they’re from. Just as our platform connects people globally, we believe our workplace should reflect the diversity of the communities we serve. We thrive on the power of different perspectives and experiences, knowing they drive innovation and bring us closer to our users. We’re proud to be an equal opportunity employer, providing employment opportunities without regard to age, ethnicity, religion or belief, gender identity, sex, sexual orientation, disability, pregnancy or maternity, marriage and civil partnership, or any other protected status. We’re continuously evolving our recruitment processes to ensure fairness and are open to accommodating any needs you might have.

If, due to a disability, you need adjustments to complete the application, please let us know by sending an email with your name, the role to which you would like to apply, and the type of support you need to complete the application to [email protected]. For any other non-disability related questions, please reach out to our Talent Partners.

The Job

We’re looking for a strategic and hands-on Affiliate Marketing Manager to take ownership of our affiliate program and shape the channel strategy, helping to scale it into a key growth driver for the business. In this role, you’ll partner closely with the Senior Paid Media Manager to develop and execute an ambitious affiliate strategy that supports overall business KPIs. You’ll lead the planning, execution, and optimisation of affiliate campaigns, managing publisher relationships, identifying new growth opportunities, and ensuring every initiative delivers measurable value and efficiency.

Day to day, you’ll oversee performance across partners, budgets, and promotions, using data-driven insights to refine and optimise activity. You’ll play a key role in testing and innovation, collaborating with our in-house marketing and merchandising teams to amplify our reach and engagement holistically across multiple markets.

Our Paid Media team is dynamic and our channels have seen exponential growth over the past 5 years. As a team, we have full ownership across the entire media funnel; from upper-funnel brand activity to lower-funnel performance campaigns, and this role has the opportunity to further embed the Affiliates channel at every stage. The ideal candidate will have 4+ years of experience managing affiliate programs, ideally in a retail or e-commerce environment, with proven success scaling international programs across markets like the US and Australia. You’ll bring an analytical mind, attention to detail, and a proactive mindset, be someone who thrives in fast-paced, growing environments and is excited to help shape the future of our performance marketing mix.

Responsibilities

• Develop and own the Affiliate marketing strategy, working closely with the Senior Paid Media Manager with the goal to scale the channel and support business-level KPIs focusing on both Revenue growth and User Acquisition

• Ownership of publisher relationships in partnership with our Affiliate Network, Rakuten, to drive purchases and registrations within our efficiency goals

• Build, manage, and nurture relationships with affiliates, publishers, and partners across the US, UK and Australian markets

• Identify, onboard, and optimise new affiliates to diversify the affiliate portfolio

• Provide regular reporting of campaign and publisher performance, ensuring analysis is translated into actionable strategies

• Identify opportunities to scale the channel further, collaborating with wider marketing teams to achieve departmental and business level objectives

• Ownership of testing roadmap with a focus on creative, commission structures and publisher mix ratios 

• Contribute to creative briefs with an affiliate-first perspective 

Requirements

• Hands-on experience managing an affiliate program, agency or in-house, with retail/e-commerce exposure

• Proficiency in affiliate marketing platforms and tools (Rakuten preferred but not required)

• Previous experience of working to grow international programs, particularly the US and Australia

• Highly organised, with the ability to manage multiple streams of work simultaneously

• Good attention to detail and process building to ensure excellent management of publisher relations and cross-functional campaigns

• Previous experience on App business working with an MMP and knowledge of app-first user journeys 

• Familiarity with complex attribution and LTV models

• Ability to confidently and effectively communicate across varying levels of seniority cross functionally

• Proactive and eager to learn attitude, loves a challenge and has the capacity for independent thinking

• Experience working closely with PR and Influencer teams on collaborative strategies

• Analytical capabilities and Google Sheet / Excel literate with the ability to use data to answer business questions.

Bonus

• Worked in a dynamic, growing business environment

• Experience in implementing brand new strategies and scaling them to business goals

• Experience in a marketplace or e-commerce model

• Experience across multiple performance marketing channels outside of Affiliates

• Affinity for Depop and the resale world

Additional Information

Health + Mental Wellbeing

• PMI and cash plan healthcare access with Bupa

• Subsidised counselling and coaching with Self Space

• Cycle to Work scheme with options from Evans or the Green Commute Initiative

• Employee Assistance Programme (EAP) for 24/7 confidential support

• Mental Health First Aiders across the business for support and signposting

Work/Life Balance:

• 25 days annual leave with option to carry over up to 5 days

• 1 company-wide day off per quarter

• Impact hours: Up to 2 days additional paid leave per year for volunteering

• Fully paid 4 week sabbatical after completion of 5 years of consecutive service with Depop, to give you a chance to recharge or do something you love.

• Flexible Working: MyMode hybrid-working model with Flex, Office Based, and Remote options *role dependant

• All offices are dog-friendly

• Ability to work abroad for 4 weeks per year in UK tax treaty countries

Family Life:

• 18 weeks of paid parental leave for full-time regular employees

• IVF leave, shared parental leave, and paid emergency parent/carer leave

Learn + Grow:

• Budgets for conferences, learning subscriptions, and more

• Mentorship and programmes to upskill employees

Your Future:

• Life Insurance (financial compensation of 3x your salary)

• Pension matching up to 6% of qualifying earnings

Depop Extras:

• Employees enjoy free shipping on their Depop sales within the UK.

• Special milestones are celebrated with gifts and rewards!