Manages digital advertising campaigns across websites, mobile apps, tablets, and video. Responsibilities include campaign implementation, monitoring, optimization, troubleshooting, reporting, client and vendor communication, delivery prioritization, and process improvement. The role partners with sales, account management, inventory, and production teams while helping develop advertising tools and products and protecting privacy and advertising integrity policies.
WebMD is an Equal Opportunity/Affirmative Action employer and does not discriminate on the basis of race, ancestry, color, religion, sex, gender, age, marital status, sexual orientation, gender identity, national origin, medical condition, disability, veterans status, or any other basis protected by law.
Overview:
WebMD is seeking an Ad Operations Associate to join an experienced and established team responsible for managing a large and innovative portfolio of business for a premier, trusted brand. This individual will have the opportunity to learn and contribute to initiatives that utilize all ad formats, such as desktop/mobile/app, contextual and audience driven, and proprietary/native.
Responsibilities:
- Work with sales, sales operations, inventory management and account managers to implement ad campaigns on WebMD websites, mobile apps, tablet apps, and video.
- Monitor campaigns throughout their lifecycle, following up with clients and vendors on issues as needed.
- Optimize campaigns, including reviewing delivery reports and making suggestions for improved performance.
- Utilize reports to troubleshoot technical and delivery issues impacting campaigns and work with production managers on fixes and leveraging high traffic assets.
- Provide reporting information to sales, account management, marketing programs and clients as needed.
- Assist in architecting new products, tools, and processes to increase revenue.
- Revise delivery prioritization schema based on relative needs for products and clients.
- Recommend changes to improve operational processes and safeguard advertising, privacy, credibility, and integrity policies.
Qualifications:
Candidate should have a bachelor’s degree or equivalent experience working in an online ad campaign environment, whether at a publisher or agency, and preferably in a role requiring a facility with spreadsheets and extensive interaction with co-workers and clients. The individual must be excellent with numbers, pay close attention to detail, and have strong self-organizational abilities.
- Excellent Communication Skills: being a primary contact for sales, need to be able work well with others in a support role. With clients, this includes projecting a professional and helpful demeanor. Must convey an issue clearly, especially when it comes to describing a problem.
- Troubleshooting Skills: need to be able to analyze the components of an ad serving problem and get to its root cause, as well as providing necessary suggestions for resolution.
- Ability to Multi-task: specifically, need to know how to shift priorities on an on-going basis per need, while maintaining focus on client and customer needs.
- Initiative: whether in recommending steps for campaign optimization, notifying a rep or client of a campaign issue or making suggestions to streamline ad operations, taking initiative to get resolutions and make improvements will help make the sales process as efficient and productive as possible.
- Experience in Google Ad Manager, Salesforce and 3rd party ad tag experience is preferred.
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