Acquisition Marketing Manager FTC

Your role: Acquisition Marketing Manager FTC

We're on the lookout for a results-driven, data-savvy Acquisition Marketing Manager to lead global user acquisition campaigns for the Global Player and LBC Apps.

Reporting into the Director of Marketing Operations & Planning, you’ll be responsible for leading strategies and driving forward acquisition initiatives. You will play a key role in driving downloads, account registrations, and ongoing app engagement using paid digital channels, working cross-functionally across brand, product, and analytics teams.

Key Responsibilities

• Subject Matter Expert
  Be a subject matter expert within the marketing team, confidently leading strategies and driving forward acquisition initiatives.

• Campaign Strategy & Execution
  Develop and manage acquisition strategies across Paid Social, Paid Search, Apple Search Ads (ASA), Google UAC and other key digital platforms to drive growth across iOS and Android.

• Performance Optimisation & ASO
  Own performance analysis and optimisation of campaigns using analytics platforms. Collaborate with Global’s ASO and ASA agency to maximise visibility and install rates in app stores.

• Cross-Functional Collaboration
  Partner with Brand Marketing, Product, and Analytics teams to align acquisition efforts with user insights, testing strategies, and broader business goals.

What You’ll Love About This Role

1.     Think Big: You’ll help shape the digital future of two of the UK’s biggest audio platforms - experimenting with emerging channels and driving measurable growth.

2.     Own It: You’ll take ownership of end-to-end acquisition strategy and campaign execution, driving results through hands-on optimisation and performance data.

3.     Keep it Simple: You’ll translate complex insights into clear, actionable strategies that deliver high-impact outcomes.

4.     Better Together: You’ll work closely with internal and external teams, gaining exposure to some of the best talent in digital marketing and broadcasting.

What Success Looks Like

In your first few months, you’ll have:

·       Come in and hit the ground running, quickly adapting to existing strategies and identifying areas for immediate impact.

• Launched and optimised multi-platform acquisition campaigns for both apps.

• Built strong cross-functional relationships internally (Brand, Digital Managing Editors, Product and Analytics) and externally with tech partners and agencies. 

• Delivered improvements in key metrics such as CPI, retention, and install-to-registration conversion rate.

• Implemented data-driven enhancements to campaign targeting, creative, and channel mix.

What You’ll Need

• Personal Attributes: A self-starter with the ability to work autonomously, and highly knowledgeable in your area of expertise. Strong drive to lead confidently and execute strategies effectively.

• Performance Marketing Expertise:
  Strong knowledge and experience in performance marketing, deep understanding of Paid Social, Paid Search, ASA, Google UAC, and App Store ecosystems.

• Data & Analytics:
  Hands-on experience with Apple Search Ads, Google Analytics, Ads platforms (Google, Meta, TikTok etc.), and Mobile Measurement Platforms such as AppsFlyer.

• Project Management:
  Highly collaborative with an ability to manage multiple campaigns and stakeholders in a fast-paced environment with strong attention to detail.

• Creative & Strategic Thinking:
  Ability to interpret data, identify trends, and build compelling campaigns that cut through.