Burson, part of WPP, is the global communications leader built to create value for clients through reputation. With highly specialized teams, industry-leading technologies and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. When you work at Burson, you are part of a global community of lifelong learners who thrive at the edge of innovation.
WPP (LSE/NYSE: WPP) is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com
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More about the role:
The Sports & Entertainment team at Burson is a new global practice dedicated to unlocking the power of fandom for brands. We operate with global expertise combined with local knowledge and best in class activation. This role will sit in our London centre of excellence, a team of fifty combined Sports and Entertainment specialists. It is home to some of the world’s best loved sports and entertainment brands including adidas, Activision Blizzard, Gillette and Spotify. We’re building a vibrant and diverse team, that delivers incredible work for amazing brands at the forefront of the sport and entertainment space.
What you'll do:
- Bring passion for entertainment (music and gaming) and sport culture – connecting dots with client activity to make our work culturally relevant
- Deliver excellent client service
- Assist with essential account management for client and team projects
- Manage and coach junior team members, while reporting up to senior team members
- Support across Global and UK activation workstreams
- Draft strong written materials (messaging, media tools and pitches)
- Develop media strategies, build relationships with media and land coverage for clients
Experience that contributes to success:
- Driven and self-motivated – has experience in managing members of a team, and maintaining momentum behind work
- Team player, able to work within large teams, manage junior team members and report into senior members
- Super organised with a keen attention to detail and focus on continuously improving client service and results
- Passionate storyteller, with a proven ability to develop media strategies and influencer plans, build compelling content ideas for clients, and identify news-hijacking and proactive storytelling opportunities
- Strong written skills with excellent attention to detail, particularly under pressure.
- Excellent understanding of the media landscape, including new media channels and social-first publishers
- Strong publisher relationships across sport, entertainment and culture
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Our vision is for Burson to be the leading ‘academy company’ for creative communications professionals and emerging leaders. We provide a dynamic environment where ambitious colleagues come to elevate their skills, expand their networks, and ultimately, produce the best solutions for today’s leading brands. Our commitment to your growth is reflected in our robust benefits and people programs, which include professional development opportunities, mentorship programs with industry leaders, a vibrant and inclusive company culture fostering collaboration and innovation and packages designed to reward and retain top talent. We invest in our people because we believe their success is our success.
At Burson, we’re an agency of learn-it-alls. We recognize that the things we do best, creativity and communications, require a level of nuanced understanding. That’s why it’s imperative for us to hire extraordinarily talented people of all backgrounds and identities. Without that we can’t do the essential work of inspiring bold ideas, fostering constructive dialogue, cultivating meaningful experiences, and driving innovation and creativity for our partners. Your unique point of view—your talent—is what makes you a #BursonPerson, and it’s how we deliver exceptional results for our clients, together.
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
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