Account Manager
About Pubity Group
Pubity Group is the largest Gen Z social publisher in the world, with an organic audience of over 150 million people spanning 20 different communities across the globe, reaching 1.6bn monthly users.
Whether it’s entertaining and inspiring on Pubity, driving meme culture on Memezar or delighting animal lovers on Fluffy, Pubity Group is all about delivering joy into newsfeeds across the world.
As a leader in the digital landscape, we partner with some of the world’s most-loved brands, including: Paramount Pictures, Meta, Subway, MrBeast, Warner Bros, and Fortnite, to create impactful campaigns that resonate deeply with our audiences.
Role Overview
The Account Manager is responsible for the end-to-end delivery of branded content campaigns across Pubity Group’s platforms. Acting as the primary day-to-day client contact, this role combines strategic thinking, campaign execution, commercial awareness, and cross-functional coordination.
The Account Manager owns will own both the overall success of their assigned campaigns performance, client satisfaction, and delivery excellence while and participate meaningful in business development opportunities and revenue growth of select accounts. identifying opportunities to grow accounts and improve processes.
Key Responsibilities
Client Strategy & Consultation:
Develop a strong understanding of client brand goals, target audience, messaging, and KPIs, while ensuring campaigns .
Collaborate with clients to build branded content strategies across formats (video, social posts, stories, influencer activations, etc.).
Recommend optimal platforms, distribution plans, and publishing schedules based on audience insights and best practice.
Ensure all campaign proposals are aligned with both client objectives and Pubity’s channel positioning.
Creative Briefing & Collaboration:
Collaborate closely with key internal stakeholders (editorial, design, video, and production teams
Lead the development of clear, actionable creative briefs outlining campaign objectives, deliverables, tone, and success metrics.
Collaborate closely with editorial, design, video, and production teams to shape content ideas that are engaging and on-brand with Pubity’s editorial voice.
Campaign Project Management:
Take full ownership of assigned campaigns, from kick-off through recap, This includes, but is not limited to:
Ownership of project timelines and coordination with key stakeholders
Management of the
Manage the approval process between client and internal teams, ensuring timely feedback cycles.
Safeguard Pubity’s brand standards while delivering on client expectations.
Campaign Execution & Project Management
Own campaign timelines from kickoff through to completion.
Coordinate internal teams to ensure deliverables are produced and published on schedule.
Oversee content production processes, ensuring quality control across visual, video, and written assets.
Proactively identify and resolve potential delivery risks.
Ensure proper setup, tagging, tracking links, and integration across platforms.
Monitor campaign performance against agreed KPIs, while recommending and implementing in-campaign optimizations
Deliver detailed campaign reports and lead all post-campaign reviews with clients
Business Development:
Meaningful participation in the overall commercialization of assigned accounts, including:
Identifying opportunities to upsell and cross-sell additional services (e.g., influencer partnerships, expanded distribution, advanced analytics).
Contributing to renewal conversations and proactive campaign proposals.
Help to cultivate strong client and agency relationships to pave the road for future sales opportunities
Performance Monitoring & Optimisation
Monitor campaign performance in real time against agreed KPIs (engagement, reach, impressions, clicks, conversions, ROI).
Analyse data to identify optimisation opportunities.
Recommend adjustments to creative, targeting, or publishing strategy to improve performance.
Ensure reporting is insightful, accurate, and aligned to client objectives.
Reporting & Insights
Deliver detailed campaign reports highlighting performance metrics, audience behaviour, and strategic insights.
Lead post-campaign reviews with clients to evaluate success against objectives.
Develop actionable recommendations for future campaigns.
Contribute to internal knowledge sharing and case study development.
Client Relationship Management
Act as the primary day-to-day client contact.
Maintain consistent communication on campaign progress and performance.
Educate clients on branded content best practice and social platform nuances.
Manage issue resolution and escalate where appropriate.
Build trusted, long-term relationships to drive repeat business.
Commercial Growth & Retention
Identifying opportunities to upsell and cross-sell additional services (e.g., influencer partnerships, expanded distribution, advanced analytics).
Skills & Experience
3–5 years experience in digital media, branded content, social publishing, or agency account management.
Experience working in pre-sale and post-sale marketing
Interest in creative ideation and campaign strategy
Strong project management and organisational skills.
Excellent client-facing communication and presentation abilities.
Comfortable analysing campaign data and drawing strategic insights.
Ability to manage multiple campaigns simultaneously.
Strong understanding of the commercial publishing landscape
Commercial awareness and confidence in identifying growth opportunities.Experience in partnerships and business development
Success Metrics
Campaigns delivered on time and within scope
Client satisfaction and retention rates
Campaign performance vs. KPIs
Incremental revenue growth within accounts
Internal stakeholder feedback
Accuracy and insightfulness of reporting
