The Account Director will lead a portfolio of key TikTok Shop accounts, managing a team and driving performance through e-commerce strategies, client relationships, and team development. Ensures consistent delivery of high standards and works to optimize trading strategies and performance.
About Somerce
RequirementsWhat We’re Looking ForEssential
BenefitsBenefitsCore Benefits
Somerce is a TikTok Shop specialist agency focused on driving GMV growth for brands. We work with some of the fastest-growing beauty, fashion, lifestyle and FMCG brands across the UK, US and EU, delivering best-in-class live commerce, affiliate strategy, paid media and trading execution.
This role sits at the centre of that. You will lead a portfolio of key accounts while managing and developing a team of Senior Account Managers, ensuring both client performance and internal standards are consistently high.
Our clients include: Unilever, Free Soul & L'Oréal
What You Will DoClient Leadership & Strategic Ownership- Own and lead a portfolio of high-value TikTok Shop clients
- Act as senior strategic lead across accounts, setting direction and ensuring delivery at every level
- Build and oversee best-in-class TikTok Shop growth strategies aligned to client commercial goals
- Maintain strong senior client relationships, acting as a trusted advisor
- Lead key meetings, QBRs and strategic planning sessions
- Manage and develop a team of Senior Account Managers
- Set performance standards across accounts and ensure consistency in output
- Provide coaching, feedback and support to drive team progression
- Oversee account delivery to ensure:
- Strong trading execution
- Clear communication
- High-quality reporting
- Step in where needed to unblock challenges and drive results
- Oversee trading strategy across your account portfolio
- Ensure trading calendars are built, aligned and executed to a high standard
- Drive performance across:
- GMV growth
- AOV
- Conversion rate
- Margin optimisation
- Challenge trading decisions to ensure commercial outcomes are prioritised
- Identify opportunities to scale winning products and strategies across accounts
- Define how affiliate and creator strategies are deployed across accounts
- Ensure alignment between:
- Affiliate activity
- Trading strategy
- Promotional mechanics
- Oversee large-scale creator activations, campaigns and live moments
- Ensure teams are:
- Prioritising the right creators
- Structuring the right offers
- Driving consistent output
- Own performance at a portfolio level, not just individual accounts
- Review and challenge forecasts, ensuring they are realistic and commercially sound
- Lead performance reviews with clear insights, actions and accountability
- Use data to guide decisions across teams and accounts
- Ensure reporting is clear, consistent and actionable
- Support new business through strategy input and client conversations
- Identify opportunities to grow account revenue and expand scope
- Feed into internal processes, frameworks and best practices
- Help shape how Somerce delivers at scale as we continue to grow
- High ownership, high accountability role
- You lead from the front, not from the sidelines
- Expected to challenge, improve and raise standards
- Balance strategic thinking with hands-on involvement
- Fast-paced environment where performance matters
RequirementsWhat We’re Looking ForEssential
- Strong experience in e-commerce, trading or performance marketing leadership roles
- Proven experience managing teams and leading client accounts
- Deep understanding of:
- E-commerce trading and merchandising
- Conversion rate optimisation
- AOV growth strategies
- Promotional planning and execution
- Highly commercial mindset with confidence in decision making
- Strong communication and stakeholder management skills
- Experience with TikTok Shop, marketplaces or social commerce
- Background in beauty, fashion, lifestyle or FMCG
- Experience scaling high-growth e-commerce brands
BenefitsBenefitsCore Benefits
- Competitive salary aligned to experience and impact
- Performance-related bonus / commission linked to account growth
- 28 days holiday + bank holidays
- Hybrid working (London & Manchester)
- Flexible working hours
- Senior leadership exposure and influence
- Clear progression pathways as Somerce scales
- Opportunity to shape how we deliver for top-tier brands
- Work at the forefront of TikTok Shop and live commerce
- Company pension
- Monthly wellness allowance
- Team socials and events
- Staff discounts across brands and partners
- High-performance, no-bullshit culture
- Minimal bureaucracy, maximum accountability
- Surrounded by ambitious people who care about results
- We win as a team, success is shared
Top Skills
E-Commerce
Performance Marketing
Tiktok Shop
Somerce London, England Office
Oval Road, London, United Kingdom
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