NVE Experience Agency is a world-class experiential marketing agency and event production company, guided by the principle that the right moment will transform someone forever. NVE creates experiences that connect brands to the people, ideas, and trends that drive culture. Committed to delivering calculated impact, NVE builds multi-dimensional business solutions that convert consumer attention into action, sales, and brand loyalty.
We believe that an immersive experience is the most potent form of marketing in the world. And, properly executed, experiential marketing can convert more consumers into passionate fans than any other marketing vehicle.
Summary of Position:
We are seeking an Account Director to counsel and strategically grow key Clients, and lead the development of experiential marketing strategies, campaigns, projects, and events. Candidates should have exceptional interpersonal communication, prior client management experience, project and team leadership skills, with a demonstrated ability to think strategically, problem solve, and facilitate multiple projects simultaneously.
The Account Director will lead an Account Services team to secure and grow key accounts in the agency while managing, mentoring, and coaching Account team members under their supervision. They will develop and own relationships with key Clients, ensure standardization of the overall client experience across accounts, grow and track project revenue associated with the Clients they are managing, and participate in both new business and account strategy development, presentation, and delivery. Additionally, the Account Director will be responsible for leading the day-to-day for tier one projects for assigned Clients.
This role will report directly to the Group Account Director.
Role Priorities:
- Client Counsel: Act as the agency’s main point of contact for multiple EMEA accounts, streamlining internal and external client communication throughout the campaign/project management process
- Financial Ownership: Oversee and track all revenue and gross profit associated with your accounts, approx. £3 - £5M in gross revenue per year
- Brand Strategy: Guide and counsel leading EMEA brands within the NVE portfolio
- Account Team Leadership: Demonstrates leadership abilities by managing and mentoring supporting staff
- Account Growth & New Business: Consistently demonstrates a growth mindset by identifying new opportunities within existing business and new work streams that can tap into NVE's greater offering of services
- Process & Project Management: Regularly identifies areas and proposes solutions for streamlining efficiencies in regards to processes between project teams, departments, etc.
- Finance & Invoicing: Oversees all client invoicing and invoice tracking for assigned projects and client teams
- Resourcing & Recruiting: Takes an active role in interviewing candidates for open positions, works with a team to identify and develop talent on behalf of the agency, in addition to managing bandwidth and resourcing with their direct reports
- Cross-Department Collaboration: Develop strong partnerships across US Teams such as Creative Services, Production, Strategy, and Content departments including departments outside of those participating in direct client work.
Job Responsibilities:
Client Services, Account Growth & Brand Strategy:
- Act as a point of contact for key EMEA Clients, oversee assigned team’s client communication and management of expectations during the lifecycle of the project
- Anticipate client needs and proactively offer solutions and experiential opportunities for the brand
- Ensure timely and quality delivery of all contracted event deliverables
- Develop and deepen EMEA client relationships and grow key accounts
- Responsible for creating and executing SOWs, ensuring POs are received from a Client in a timely manner
- Responsible for overseeing the profitability and financial tracking for projects under their Client Groups. To include tracking revenue and reporting to GAD
- Maintaining extensive knowledge of the brand, and consulting internal teams to further drive strategic updates that will contribute to the brand's success
- Drive collaboration and process to ensure our deliverables meet the client's goals, KPI's and overall business' success
- Develop and deliver creative ideas that meet client objectives using a wide arsenal of marketing tactics including live events, social media, emerging technology, and strategic partnerships
- Oversee year-over-year revenue growth by proactively identifying organic growth streams within new and existing businesses
- Develop Forward Growth Plans and perform customer health checks throughout the financial year
- Drive new business opportunities from qualifying leads, owning the pitch process, and developing the deliverables
- Work with new business team and strategy teams to respond to RFPs and proactively identify ways to further engage and grow assigned accounts
- Participate in RFP brainstorms, offering creative ideas and approaches towards client requests and needs
Account & Team Leadership:
- Demonstrates ability to build and manage teams with 1+ direct reports
- Develop strong partnerships across US teams
- Leading full cross-departmental project teams across multiple projects
- Account and project leadership across large format programs and/or multiple events under your client roster. Includes leading full cross-departmental project teams across multiple projects with budgets of £250K - £4M
- Provide ongoing mentorship, and training sessions to further grow each individual's career
- Provide education and direction on goals and objectives to the team
- Strong communicator internally and externally. Responsible for effectively translating, communicating, and prioritizing client requirements to teams
- Demonstrates understanding of agency and client functions by taking ownership of new team member onboarding & training process
- Consistently motivate internal teams and actively promote innovation, new thinking and advancement of skills
- Establish cross-functional relationships with department counterparts and assist in overseeing the health of cross-department activities, relationships, processes and workflow
- Understanding resourcing applied against the scope of a project, and tracking hours to ensure projects are not over serviced
- Responsible for managing their team's bandwidth based on hours per scope, and percentage of their time being allocated per program
- Regularly contributes new ideas, processes, or solutions for improvements to the current onboarding & training process
Project Management:
- Implementing and managing all necessary internal and external processes to ensure proper communication flow and manage expectations
- Lead and supervise assigned account team’s day-to-day activities internal/external weekly updates on project development and management, client meeting preparation, etc.
- Responsible for delegating tasks and responsibilities across teams
- Attend and supervise critical internal/external meetings as needed
- Works with Production to supervise program budgets (range £250K - £4M). To include tracking of scope changes, team resourcing, and client approvals
- Works with Production to submit budget reconciles and secure client approval post-event
- Supervise the development of post-event recaps for Clients
- Act as a liaison between departments within the agency and the Client to ensure all contracted deliverables are executed and deadlines met
- Implementing and managing all necessary internal and external processes to ensure proper communication flow and manage expectations
- Responsible for ensuring timesheets are completed in a timely manner for all project workstreams whether leading or supervising
- Responsible for reporting on project and client profitability including ensuring resource reports are populated and reviewed with Accounts supervisors on a regular, consistent basis throughout the duration of the project or campaign
Qualifications:
- 7+ years of experience in account leadership, campaign/event management/production, marketing, advertising, digital PR, and experiential
- Familiarity with developing integrated campaigns that include paid, earned, social, and owned media for brands
- Proven track record of client leadership and account growth
- Entrepreneurial mindset with demonstrated experience successfully leading and converting new business opportunities, understanding all stages of the new business process, and successfully scaling teams and business operations to support growth
- Experience in an agency environment; must be process-oriented and highly organized
- Excellent people manager with ability to recruit and retain high functioning employees; naturally driven to inspire, motivate, and mentor
- Viewed as a strong, respected and inspiring leader by current leadership, peers, Clients, and direct reports
- Experience with management and oversight of complex client budgets
- Ability to write effectively, persuasively and professionally
- Confidence in verbal and written communication with excellent presentation skills
- Flexibility and adaptability to a fast-paced work environment and ability to work under tight deadlines
- Willingness to work extended hours and on weekends when necessary
- Proven ability to weave brands into popular culture
Requirements:
- Must be able to remain in a stationary position 50% or more of the time
Perks & Benefits:
- Health & Wellness Benefits
- Annual Leave
- Leadership offsites
- Paid Parental Leave
- Flexible WFH policy
Location:
We are a hybrid company with hub locations in Los Angeles, New York City and London. The candidate for this role must be London based.
Diversity, Equity, Inclusion and Belonging:
At NVE, we are led by curiosity and fueled by humanity. Authentic connection is at the heart of our work, and we embrace the opportunity and responsibility we have as an organization to provide the tools and resources needed to deliver the best and most equitable experiences possible for our employees and the clients we serve.
Salary Range:
This is an Exempt role. NVE intends to provide a competitive total compensation package which includes a variety of incentives, benefits, growth and developmental opportunities. There are many factors to the presented salary range, including but not limited to - location, departmental budgets, certifications, and overall job-related qualifications.
