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Hogarth is the Global Content Experience Company. Part of WPP, Hogarth partners with one in every two of the world’s top 100 brands including Coca-Cola, Ford, Rolex, Nestlé, Mondelez and Dyson. With a breadth of experience across an extensive range of sectors, Hogarth offers the unrivaled ability to deliver relevant, engaging, and measurable content across all channels and media - both established and emerging. The number of channels at our fingertips; the need for speed; and the drive for mass personalisation, all mean that brands need different solutions. Our global team of over 7,500 craft and technology experts brings together creative, production and innovation to help clients navigate this exciting and ever-changing world of today’s content experience.
WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. Working at WPP means being part of a global network of more than 100,000 talented people dedicated to doing extraordinary work for our clients. We operate in over 100 countries, with corporate headquarters in New York, London and Singapore. WPP is a world leader in marketing services, with deep AI, data and technology capabilities, global presence and unrivalled creative talent. Our clients include many of the biggest companies and advertisers in the world, including approximately 300 of the Fortune Global 500. Our people are the key to our success. We're committed to fostering a culture of creativity, belonging and continuous learning, attracting and developing the brightest talent, and providing exciting career opportunities that help our people grow.
A Hybrid working model
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
What does a Win Creative Account Director do at Hogarth?
What is Win?
The win campaign celebrates the brand’s Testimonees’ (sponsored athletes) achievements across global sporting events. If a Testimonee wins a particular sporting event, the brand will ask to activate the ‘win project’ to communicate about the win across desired channels. The main sports disciplines are golf, tennis, equestrian, sailing, motorsport and ski. The majority of win projects happen over the weekends and are extremely time sensitive and complex in its management liaising with multiple senior client stakeholders, partner agencies and internal teams.
The role
This is a full time FTC role- 12 months initially, part of the Creative Account team at the Workshop (Client dedicated creative department within Hogarth). The role requires to be working across the 8x most important sporting events weekends of the year and to only ever be a point of escalation over regular weekends.
-Responsible and accountable for the overall long-term management & coordination of the campaign (internal, interagency, client), its creative evolution and production, its operations: planning & resourcing, its reporting & optimisation, its execution & delivery and its finance / profitability
-The win campaign and its projects will always be the priority and represent circa 70% of the role; while the remaining time would be dedicated to supporting the Sponsoring (and/or Workshop) team on managing creative projects for the brand
-Leadership role for the clients, the partner agencies and internal teams
Internal / Inter-Agency / Client Management, Coordination and Creative. Responsible/accountable for:
-360 management of one of Rolex’s proudest campaign.
-Brand Guardian to a creative that keeps evolving and can differ from sports disciplines or types of event across the different assets (TVC, print, digital, D-OOH, social)
-Directly responsible for the origination and mastering of print, digital, D-OOH and social creative working hand in hand with our Creative and production teams and being the client lead (first POC)
-Go to person (Win lead) for all partner agencies and responsible to keep them up to date with any information, new briefs, regroups, updates, trainings, wash-ups, reporting
-Proactively creates a Win creative and operational brand book, keeps it up to date, share regular updates with all teams and clients
General planning and resourcing. Responsible/accountable for:
-Successful yearly planning of win work according to win calendar (planned and unplanned) shared by Rolex with a special focus on T1 events (building a masterplan)
-Assess feasibility, resources and potential impact based on different win ads scenarios to be ahead of the game and coming up with solutions
-Look into model problematics, drive solutions internally and with client
-Define/refine/reassess win framework and adequacy of current setup – resourcing model (perm, freelancers), policies, processes, trainings
-Own and build win wash-up decks and get all teams (internally + partner agencies) to input – important for the wash-up to be data driven
-Work with Ops on team timesheets & time tracking across individual events, cost tracking, overtime recording as well as asset tracking to show volumes
Reporting & Optimisation
-Following each T1 and corresponding wash-ups: identify and focus on internal improvements, optimisation and set clear next steps for all parties with time frames to ensure we build on learnings. Same with clients by raising any key challenges and offer different solutions. Same process happens at lower scales for T3 events – each Monday afternoon holding a call with all key stakeholders to understand what worked / didn’t work over the weekend and unplanned Monday and create learnings
-Giving the client key updates when necessary is crucial and ensuring that the client team is satisfied with the work done
Event planning
-Work directly with Global clients to define event brief, in order to build scenarios & timings and brief Lead Coordinators to support across each lead up to the event
-Identify potential issues that could compromise delivery
-Timely kick off and drive resource planning and alignment calls/meeting with all teams involved in win
-Develop effective status docs to keep teams aligned during the event
Requirements:
- Creative Production experience involving Broadcast, Print, Social and Digital and an understanding of transcreation
- Understanding of creative advertising world and impact on global production
- A cool head. You are able to reprioritise planning and realign teams quickly under pressure
- A self-starter. This is an independent role and you will drive your own day-to-day priorities
- A clear communicator and born organiser able to coordinate large teams
- Confidence presenting to senior clients
- You have a positive attitude at work and embrace a ‘can do / challenge accepted’ mindset
- Proactive and reactive: always one step ahead and able to find solutions on the spot extremely quickly
- Flexible and patient
- Complex creative and production planning experience across different timezones
- Passionate about sports and knowledgeable across some of the listed disciplines
Reporting Line: Working closely with the Sponsorship Account Director (Henrietta Pardoe)
Reporting to Global Client Managing Director (Marie Bonin)
Diversity and Inclusion
Hogarth is committed to diversity and inclusion, through our ideas, our people, how we behave and conduct ourselves. Creating a truly inclusive culture at all levels of the organisation that encourages different points of view, making Hogarth not only a better company and place to work but an environment where everyone experiences connection, opportunity and a sense of belonging.
Hogarth Values
Heart and Soul: We love what we do. We bring energy and enthusiasm to all our work. We push boundaries, we are never satisfied and always want to find a better way.
Hands on: We don’t wait for things to happen, we get on with it. We are pragmatic and don’t have an ego. We do what it takes to get the job done to the highest standards.
Honest: We are straightforward; we speak openly and clearly. We operate with integrity and live up to our promises.
Happy family: We enjoy working together. We look out for our colleagues. We are an eclectic bunch. We want to work with people from many cultures and demand great things of each other. Even when things get tough, we don’t lose perspective or our sense of humour.
Hungry: We are an inquisitive community. We want to create an environment which inspires ourselves and others to be better. It is important to continuously challenge ourselves and our ways of working. We aim to provide staff with the opportunities to develop and learn.
Find out more at www.hogarth.com/culture
The Package
- 25 days holiday
- Private Medical Care (Bupa)
- Private Dental Schemme
- Life Assurance – four times annual salary
- Pension Scheme – Company contribution matched up as follows:
Employee
Employer
Total
4%
6%
10%
5%
7.5%
12.5%
6%
9%
15%
7%
10.5%
17.5%
- An extra day leave on your Birthday
- Employee Assistance Programme
- WPP Group Discounts
- Travel Season Ticket Loan
- Gym Discounts
- Mortgage Advice – In partnership with Charles Cameron and Associate
- 1 Volunteering day per year
#LI-FP1
#LI-Hybrid
WPP is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
Please contact [email protected] if you need the job advert or form in another format.
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Hogarth London, England Office
6 Brewhouse Yard, London, United Kingdom, EC1V 4DG
