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Burson is the global communications leader built to create value for clients through reputation. With highly specialized teams, industry-leading technologies and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. When you work at Burson, you are part of a global community of lifelong learners who thrive at the edge of innovation.
Burson is part of WPP (LSE/NYSE: WPP), the creative transformation company. For more information visit bursonglobal.com and follow us on LinkedIn and Instagram.
More about the role
Transitioning to a sustainable economy in a way that is socially and economically fair is a defining issue of our age. It compels action from policymakers, researchers, businesses, and individuals all over the world.
In the Energy & Industrials team at Burson, we tell the stories of change-makers at the centre of this complex, global challenge. Our clients range from start-ups to some of the world’s most recognisable brands. They are spread across industries – energy, recycling, mobility and manufacturing – but with a common goal of achieving a lower-carbon, sustainable and more transparent world.
Our team combines deep sector knowledge with a breadth of communications disciplines, rooted in insight, to change behaviours, shape reputation and drive value.
We are proud of the work we do, supporting clients such as Baker Hughes, Hitachi, EnBW, E.ON and BSI. This role offers the opportunity to work within a fast paced and dynamic team of 25+ who are passionate about the energy transition and keen to deliver integrated communications work, spanning corporate and B2B comms, public affairs, digital and social.
What you'll do
Burson is seeking a highly motivated and experienced Account Director, Media Relations to join our dynamic Energy & Industrials team. This role is critical in developing and executing strategic media relations campaigns that elevate our clients' brands, drive thought leadership, and achieve business objectives within the complex and rapidly evolving energy landscape. The ideal candidate will be an energy media expert with a proven track record of securing high-impact media coverage, building strong relationships with key journalists, and crafting compelling narratives that resonate with target audiences.
Experience that contributes to success:
Media Strategy & Execution:
- Develop and implement comprehensive media relations strategies aligned with client goals and objectives. Identify and leverage emerging trends and opportunities within the energy and industrials sectors to generate media interest.
- Create compelling press releases, media alerts, pitch letters, and other media materials that effectively communicate key messages and resonate with target journalists.
- Manage media outreach, including pitching stories, coordinating interviews, and providing background information to journalists. Build and maintain strong relationships with key energy media across national, trade, and online publications.
- Attend industry events and conferences to network with journalists and stay abreast of industry trends.
Client Management:
- Serve as the primary point of contact for clients and develop and maintain a deep understanding of their businesses, products, and services.
- Provide strategic counsel to clients on media relations opportunities and challenges.
Team Collaboration:
- Collaborate effectively with other members of the Energy & Industrials team and the wider Burson agency.
- Act as a link between the Energy & Industrials team and our Media Relations centre of excellence. Share knowledge and best practices with colleagues to enhance the team's overall media relations capabilities.
Experience that contributes to success
Role Requirements:
- Deep understanding of and interest in the energy and industrials landscape.
- Proven ability to secure high-impact media coverage in national, trade, and online publications and established relationships with key journalists and influencers in the energy and industrials media landscape.
- Demonstrated ability to craft compelling and persuasive written materials for a variety of audiences.
- Ability to work independently and as part of a team.
- Excellent interpersonal and presentation skills.
- Ability to thrive in a fast-paced, dynamic environment.
OUR LONDON OFFICE
Burson employs over 450 people in the UK, and our stunning Southwark offices run over two floors as part of the larger WPP Campus, Rose Court. We have access to a beautiful roof terrace with panoramic views across London and a bar/restaurant area, which is a great spot for client meetings and socialising with the wider agency and other WPP OpCo’s.
DE&I
At Burson, diversity, equity and inclusion are not just values; they are strategic imperatives that fuel our future in an industry built on the art of understanding, connecting, and developing relationships. We believe that a diverse workforce is essential for inspiring bold ideas, fostering constructive dialogue and cultivating meaningful experiences that drive innovation and creativity. It also enables our agency to thrive and deliver brilliant work. For more information, visit www.bursonglobal.com.
APPLICATION SUBMISSION STATEMENT
When you click the "Submit Application" button below, this will send any information you add below to Burson. Before you do this, we think it's a good idea to read through our Recruitment Privacy Policy. This explains what we do with your personal data when you apply for a role with us, and, how you can update the information you have provided us with or how to remove it.
Recruitment Privacy Notice: https://www.bursonglobal.com/p/recruitment-privacy-notice
For more information, visit www.bursonglobal.com.
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Our vision is for Burson to be the leading ‘academy company’ for creative communications professionals and emerging leaders. We provide a dynamic environment where ambitious colleagues come to elevate their skills, expand their networks, and ultimately, produce the best solutions for today’s leading brands. Our commitment to your growth is reflected in our robust benefits and people programs, which include professional development opportunities, mentorship programs with industry leaders, a vibrant and inclusive company culture fostering collaboration and innovation and packages designed to reward and retain top talent. We invest in our people because we believe their success is our success.
At Burson, we’re an agency of learn-it-alls. We recognize that the things we do best, creativity and communications, require a level of nuanced understanding. That’s why it’s imperative for us to hire extraordinarily talented people of all backgrounds and identities. Without that we can’t do the essential work of inspiring bold ideas, fostering constructive dialogue, cultivating meaningful experiences, and driving innovation and creativity for our partners. Your unique point of view—your talent—is what makes you a #BursonPerson, and it’s how we deliver exceptional results for our clients, together.
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
When you click the "Submit Application" button below, this will send any information you add below to Burson. Before you do this, we think it's a good idea to read through our Recruitment Privacy Policy. California residents should read our California Recruitment Privacy Notice. This explains what we do with your personal data when you apply for a role with us, and, how you can update the information you have provided us with or how to remove it.
