Generate qualified pipeline through outbound and inbound prospecting, qualify leads, engage prospects, and hand off opportunities to Account Executives. Use HubSpot to track activity, research target accounts and market trends, participate in industry events, and report on outreach and pipeline performance to support revenue goals in the industrial manufacturing SaaS space.
Sales at TRACTIAN
What you'll do
Responsibilities:
Requirements:
Compensation & Benefits
The Sales team is the driving force behind revenue at Tractian, generating new opportunities, acquiring top-tier customers like Hyundai, Bosch, and Kraft Heinz, and strengthening relationships with our current accounts. Backed by strategic investors with a track record of building unicorns, Tractian is poised to set new benchmarks in industrial technology. Recognized on the Forbes AI 50 list in 2024 and ranked in the 98th percentile by RepVue for inbound leads, we deliver undeniable value—boosting machine reliability, delivering immediate ROI, and achieving world-class revenue retention that matches the best in tech. At Tractian, top performers are recognized, rewarded, and empowered to overachieve their goals.
As an Account Development Representative (ADR) at Tractian, your focus will be on generating qualified pipeline and supporting revenue growth through proactive prospecting and market engagement. You will identify and engage potential customers, qualify inbound and outbound opportunities, and help set the foundation for successful sales conversations.
Working closely with Account Executives, you will contribute directly to revenue goals by consistently delivering high-quality meetings and opportunities while building strong product and market knowledge within the industrial manufacturing space.
- Proactively prospect and generate qualified leads through outbound and inbound activities to support pipeline and revenue targets
- Conduct outbound outreach via phone, email, and social channels in compliance with applicable regulations, including Canada’s Anti-Spam Legislation (CASL)
- Engage and qualify prospective customers by understanding their needs, challenges, and potential fit with Tractian’s solutions
- Utilize HubSpot CRM to log activities, manage leads, and track progress against individual goals
- Collaborate closely with Account Executives to hand off qualified opportunities and support successful deal progression
- Research target accounts, industries, and market trends to inform outreach strategies and improve engagement quality
- Participate in industry events, trade shows, and marketing initiatives to identify and surface new business opportunities
- Provide consistent reporting on outreach activity, pipeline contribution, and performance against goals
- 1–3 years of experience in outbound prospecting, sales development, or business development, preferably in a SaaS or technology-driven environment
- Demonstrated ability to meet or exceed activity and pipeline-generation targets
- Strong interest in developing a career in sales, with a clear path toward an Account Executive role based on performance
- Proficiency with HubSpot CRM or similar tools for lead management, activity tracking, and reporting
- Strong relationship-building and communication skills with the ability to engage prospects in thoughtful, value-driven conversations
- Experience with outbound prospecting tools such as Apollo, Lusha, ZoomInfo, or similar platforms
- Ability to quickly understand complex concepts and articulate business value to multiple stakeholder types
- Competitive Salary
- Manulife Health Benefits – Choose from Gold, Silver, or Bronze medical, dental, and vision coverage options.
- Paid Time Off (PTO): 15 Days
- Group RRSP with Company Match – Build your retirement savings with employer contributions through Wealthsimple.
- Wellhub Membership – Access a wide range of gyms and training programs.
- Sports Incentive – Receive a monthly bonus when you regularly participate in physical activities.
- Long-Term Benefit – After four years of service, earn a fully funded trip anywhere in the world.
Similar Jobs
Artificial Intelligence • Machine Learning • Software
As an Account Development Representative, you will generate leads through prospecting, engage potential customers, support revenue growth, and collaborate with Account Executives to meet targets.
Top Skills:
ApolloHubspot CrmLushaZoominfo
Cloud • Greentech • Social Impact • Software • Consulting
Create and execute GTM outbound communication and enablement for BDR, Sales, and Customer Success. Translate product marketing messaging into email sequences, scripts, talk tracks, and enablement resources; coordinate launches and approvals; manage outbound sequence content and performance; gather field feedback and optimize materials; and drive cross-functional alignment to increase adoption and pipeline impact.
Top Skills:
ChorusGongHighspotOutreachSalesforceSalesloftSeismic
.png)
Artificial Intelligence • Blockchain • Fintech • Financial Services • Cryptocurrency • NFT • Web3
Design, build, and maintain backend services for fraud and risk detection at scale. Deliver features end-to-end, partner with Data Science/ML, improve reliability and observability, respond to incidents, and build reusable systems to reduce financial loss and protect users.
Top Skills:
AWSBitcoinDockerDynamoDBEthereumGCPGeminiGleanGoJavaKafkaKubernetesLibrechatMongoDBPostgresPythonRabbitMQRuby
What you need to know about the London Tech Scene
London isn't just a hub for established businesses; it's also a nursery for innovation. Boasting one of the most recognized fintech ecosystems in Europe, attracting billions in investments each year, London's success has made it a go-to destination for startups looking to make their mark. Top U.K. companies like Hoptin, Moneybox and Marshmallow have already made the city their base — yet fintech is just the beginning. From healthtech to renewable energy to cybersecurity and beyond, the city's startups are breaking new ground across a range of industries.
