TELUS Health is empowering every person to live their healthiest life. Guided by our vision, we are leveraging the power of our leading edge technology and focusing on the uniqueness of each individual to create the future of health. As a global-leading health and well-being provider – encompassing physical, mental and financial health – TELUS Health is improving health outcomes for consumers, patients, healthcare professionals, employers and employees.
We are seeking a strategic and results-driven ABM Manager to lead the adaptation and execution of marketing content across regional markets. This role will ensure that centrally developed content is effectively localised for different cultural and industry-specific contexts while maintaining brand consistency.
In addition to content localisation, this role will support account-based marketing (ABM) programs that enhance engagement, pipeline growth, and revenue. The ideal candidate will have strong expertise in content marketing, localisation strategies, and a data-driven approach to personalisation.
Key Responsibilities
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Content Localisation Strategy: Work closely with the centralized product marketing team to adapt and localise messaging, assets, and campaigns for regional markets, ensuring cultural relevance and resonance.
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Industry-Specific Content Creation: Develop and tailor SEO-optimized content that aligns with local industry trends, customer pain points, and competitive landscapes.
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ABM Execution: Work with regional leads in the development of multi-channel ABM programs tailored to high-value accounts, leveraging 1:1, 1:few, and collaborate on 1:many approaches.
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Hyper-Personalized Campaigns: Create and execute highly customized outreach strategies that cater to regional audiences, driving engagement and conversion.
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Product Marketing Alignment: Work with the centralized product marketing team to ensure interlock with local product offerings and drive consistent messaging while tailoring assets for local audiences.
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Data & Performance Analytics: Monitor and measure the effectiveness of localized content and ABM campaigns, providing insights and recommendations to optimize engagement and conversion.
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Technology & Tools: Utilize content management systems, ABM platforms (e.g., 6sense), CRM systems, and marketing automation tools to execute and track programs.
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Sales Enablement: Provide sales teams with region-specific insights, playbooks, and content to enhance account conversations and accelerate deal velocity.
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Continuous Optimization: Test and refine content and marketing strategies to improve effectiveness and maximize ROI.
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Cross-Functional Collaboration: Partner with regional leads, customer engagement specialists, and revenue growth strategist to align content initiatives with business goals.
Qualifications & Experience
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5+ years of experience in B2B marketing, with a strong focus on account-based marketing.
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Proven ability to design and execute successful ABM strategies that drive engagement and revenue.
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Experience working closely with sales and GTM teams to align marketing and sales efforts.
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Strong analytical skills with the ability to interpret data and optimize campaigns accordingly.
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Proficiency in ABM platforms, marketing automation (e.g. HubSpot), and CRM systems (e.g., Salesforce).
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Excellent communication and stakeholder management skills.
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Ability to work in a fast-paced, collaborative environment.
Why Join Us?
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Opportunity to work in a dynamic, high-growth environment.
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Collaborate with a team of passionate marketing and sales professionals.
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Drive impactful ABM programs that directly contribute to revenue growth.
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Competitive salary, benefits, and career development opportunities.
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Flexible work options: fully remote anywhere in the UK or hybrid with access to our Glasgow and London offices
If you are a strategic marketer with a passion for account-based marketing and cross-functional collaboration, we’d love to hear from you!
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A bit about us
We’re a people-focused, customer-first, purpose-driven team who works together every day to innovate and do good. We improve lives through our technology solutions and foster a culture of innovation that empowers team members to solve complex problems and create remarkable human outcomes in a digital world.
TELUS is proud to foster an inclusive culture that embraces diversity. We are committed to fair employment practices and all qualified applicants will receive consideration for employment. We offer accommodation for applicants with disabilities, as required, during the recruitment process.
The health and safety of our team, customers and communities is paramount to TELUS. Accordingly, we require anyone joining our TELUS Health Care Centres to be fully vaccinated for COVID-19.
By applying to this role, you understand and agree that your information will be shared with the TELUS Group of Companies’ Talent Acquisition team(s) and/or any leader(s) who will be part of the selection process.
