Wood Mackenzie is the global data and analytics business for the renewables, energy, and natural resources industries. Enhanced by technology. Enriched by human intelligence. In an ever-changing world, companies and governments need reliable and actionable insight to lead the transition to a sustainable future. That’s why we cover the entire supply chain with unparalleled breadth and depth, backed by over 50 years’ experience. Our team of over 2,400 experts, operating across 30 global locations, are enabling customers’ decisions through real-time analytics, consultancy, events and thought leadership. Together, we deliver the insight they need to separate risk from opportunity and make confident decisions when it matters most.
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Wood Mackenzie Values
- Inclusive – we succeed together
- Trusting – we choose to trust each other
- Customer committed – we put customers at the heart of our decisions
- Future Focused – we accelerate change
- Curious – we turn knowledge into action
Role Purpose
The Account Based Marketing Manager is responsible for supporting the growth goals of our priority growth accounts and audiences. They will plan and implement strategic campaigns and programs, using performance data and insight to make continuous improvements and achieve goals.
The ABM Manager reports to the Marketing Director, Audience and ABM, and will collaborate closely with the global Sales, Marketing and Research teams to deliver on their plan. The ideal candidate will be a confident B2B marketing professional and a natural cross-functional collaborator with a solid understanding of ABM principles and experience executing ABM campaigns.
Main Responsibilities
- Develop effective and compelling account-focused marketing strategies to drive growth goals
- Plan and execute marketing campaigns and tactics in line with the strategy, utilising the full marketing channel mix and martech stack
- Continuously analyse and evaluate campaigns to improve performance and deliver on KPIs
- Utilise customer and market insights to inform decision making
- Manage a budget and deliver on agreed ROI
- Collaborate seamlessly with account teams, SMEs, and business stakeholders to gain deep understanding of priority accounts and customer segments
- Effectively manage stakeholder relationships across the business and provide regular performance updates
- Work collaboratively with the global marketing team to maximise reach and performance of campaign activity and to share best practices
About You
- Previous experience in an ABM role where you were responsible for developing the campaign strategy and delivering on the tactical plan
- Relevant Bachelor’s degree or equivalent vocational qualifications
- Experienced martech user (experience using Salesforce and Pardot is an advantage)
- Comfortable using marketing performance metrics and insights to interpret trends and drive decision making
- Agile and flexible marketer who can thrive in a fast-paced environment
- Excels at problem solving and approaching issues in multiple ways
- Strong customer focus, both internal and external
- Strong communication skills and a natural collaborator
- Able to build and maintain effective cross-functional relationships and comfortable working in a matrixed environment
- Knowledge of the energy, renewables & commodity markets is a distinct advantage
Equal Opportunities
We are an equal opportunities employer. This means we are committed to recruiting the best people regardless of their race, colour, religion, age, sex, national origin, disability or protected veteran status. You can find out more about your rights under the law at www.eeoc.gov
If you are applying for a role and have a physical or mental disability, we will support you with your application or through the hiring process.
Top Skills
Wood Mackenzie London, England Office
London, United Kingdom, EC2N 4BQ
