The Account Based Marketing Manager designs and executes targeted marketing strategies for enterprise accounts, collaborates with sales, and leverages data-driven insights to drive account growth and engagement.
Description
At CDW, we make it happen, together. Trust, connection, and commitment are at the heart of how we work together to deliver for our customers. It's why we're coworkers, not just employees. Coworkers who genuinely believe in supporting our customers and one another. We collectively forge our path forward with a level of commitment that speaks to who we are and where we're headed. We're proud to share our story and Make Amazing Happen at CDW.
Job Summary
We are looking for a seasoned and results-oriented Account Based Marketing Manager to work cross-functionally to align with sales and technical teams to design and execute highly targeted, strategic marketing programs for CDW's largest and most complex enterprise accounts. This highly collaborative role is responsible for driving measurable results through deep expertise in account strategy and the ability to design and formalize marketing programs that directly support account growth objectives. This role requires strong strategic thinking and deep expertise in Account-Based Marketing (ABM) frameworks, leveraging data-driven insights and personalized engagement tactics to drive targeted outcomes.
* What you'll do
* Design and execute ABM strategies aligned to CDW's enterprise and mid-market sales motions
* Define account segmentation, targeting frameworks, and engagement models (1:1, 1:few, 1:many)
* Translate business priorities into account-specific marketing plans that support pipeline creation and expansion
* Partner closely with Sales leadership, account teams, and overlays to align on target accounts, priorities, and success metrics
* Support account planning by identifying key buying groups, personas, and whitespace opportunities
* Enable Sales with account insights, engagement signals, and campaign coordination
* Collaborate with Content, Brand, Events, Partner Marketing, and Digital teams to deliver personalized experiences
* Activate partner co-marketing programs aligned to shared target accounts and solutions
* Leverage marketing technology platforms (e.g., Marketo, Salesforce, intent data, ABM platforms) to operationalize ABM programs
* Partner with Marketing Operations to ensure clean account data, attribution, and reporting
* Use intent, engagement, and behavioral signals to prioritize accounts and adjust strategies in real time
* Define and track ABM success metrics including account engagement, pipeline creation, deal velocity, and revenue influence
* Build dashboards and reporting to demonstrate program impact to marketing and sales leadership
* Continuously test, optimize, and scale ABM plays based on performance insights
* Build and maintain a scalable ABM playbook to share best practices across regions.
What we expect of you
* Bachelor's degree and 5+ years in B2B marketing, with at least 3 years focused on ABM or enterprise account marketing or 9 + years in B2B marketing, with at least 3 years focused on ABM or enterprise account marketing
* Strong understanding of ABM strategies and platforms (6sense, Seismic, Salesforce)
* Proven experience partnering with enterprise or mid-market sales teams
* Strong understanding of complex buying groups and long sales cycles
* Excellent communication and stakeholder management skills
* Analytical mindset with experience in campaign measurement and ROI reporting Pay range: $114,000 - $158,800 depending on experience and skill set Annual bonus target of 10% subject to terms and conditions of plan Benefits overview: https://cdw.benefit-info.com/ Salary ranges may be subject to geographic differentials
* CDW is committed to being an AI-fluent organization
* We're looking for people who bring curiosity, a learner's mindset, and a willingness to engage with ever-evolving technology and tools. We value adopting AI as a partner, openness to experimentation, and a shared interest in learning together on AI. Our goal is to create a culture where AI enhances- not replaces- human creativity and decision-making. You don't need to be an expert today; what matters is your readiness to explore, adapt, and grow with us as we integrate AI responsibly and effectively into our work.Additionally, CDW is committed to fostering an equitable, transparent, and respectful hiring process for all applicants. During our application process, our goal is to understand your experience, strengths, skills, and qualifications. As an AI forward company, we see AI not just as a tool, but as a catalyst for new ways of thinking, creating, and communicating. We encourage candidates to embrace an AI mindset, one that's curious, adaptive, and ready to explore what's possible. We welcome thoughtful use of AI to expand your perspective and elevate how you share your story, while ensuring your application remains rooted in your own background, judgment, and voice.
* About Us
* CDW is a Fortune 500 technology solutions provider that helps businesses, government, education, and healthcare organizations achieve what's possible through technology. What makes CDW different isn't just what we do- it's how we do it. At CDW we act as one- building trust, speaking candidly, and working together to achieve more. We play to win- focusing on what matters most and delivering for our customers. And we think forward- staying curious, moving fast, and continuously learning. We believe meaningful work happens when people feel supported, heard, and empowered to contribute. That's why we think of ourselves as coworkers, not just employees- working together to solve complex challenges and deliver real impact for our customers and communities. As a full-stack, full-lifecycle technology partner, CDW brings deep expertise, strong relationships, and broad industry knowledge to help turn ideas into outcomes. When you join CDW, you become part of a collaborative environment where your work matters, your growth is supported, and your contributions help shape what's next. Together, we deliver the full promise of what technology can do.
* Together, we Make Amazing Happen.
* CDW is an equal opportunity employer. All qualified applicants will receive consideration for employment without regards to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status or any other basis prohibited by state and local law.
At CDW, we make it happen, together. Trust, connection, and commitment are at the heart of how we work together to deliver for our customers. It's why we're coworkers, not just employees. Coworkers who genuinely believe in supporting our customers and one another. We collectively forge our path forward with a level of commitment that speaks to who we are and where we're headed. We're proud to share our story and Make Amazing Happen at CDW.
Job Summary
We are looking for a seasoned and results-oriented Account Based Marketing Manager to work cross-functionally to align with sales and technical teams to design and execute highly targeted, strategic marketing programs for CDW's largest and most complex enterprise accounts. This highly collaborative role is responsible for driving measurable results through deep expertise in account strategy and the ability to design and formalize marketing programs that directly support account growth objectives. This role requires strong strategic thinking and deep expertise in Account-Based Marketing (ABM) frameworks, leveraging data-driven insights and personalized engagement tactics to drive targeted outcomes.
* What you'll do
* Design and execute ABM strategies aligned to CDW's enterprise and mid-market sales motions
* Define account segmentation, targeting frameworks, and engagement models (1:1, 1:few, 1:many)
* Translate business priorities into account-specific marketing plans that support pipeline creation and expansion
* Partner closely with Sales leadership, account teams, and overlays to align on target accounts, priorities, and success metrics
* Support account planning by identifying key buying groups, personas, and whitespace opportunities
* Enable Sales with account insights, engagement signals, and campaign coordination
* Collaborate with Content, Brand, Events, Partner Marketing, and Digital teams to deliver personalized experiences
* Activate partner co-marketing programs aligned to shared target accounts and solutions
* Leverage marketing technology platforms (e.g., Marketo, Salesforce, intent data, ABM platforms) to operationalize ABM programs
* Partner with Marketing Operations to ensure clean account data, attribution, and reporting
* Use intent, engagement, and behavioral signals to prioritize accounts and adjust strategies in real time
* Define and track ABM success metrics including account engagement, pipeline creation, deal velocity, and revenue influence
* Build dashboards and reporting to demonstrate program impact to marketing and sales leadership
* Continuously test, optimize, and scale ABM plays based on performance insights
* Build and maintain a scalable ABM playbook to share best practices across regions.
What we expect of you
* Bachelor's degree and 5+ years in B2B marketing, with at least 3 years focused on ABM or enterprise account marketing or 9 + years in B2B marketing, with at least 3 years focused on ABM or enterprise account marketing
* Strong understanding of ABM strategies and platforms (6sense, Seismic, Salesforce)
* Proven experience partnering with enterprise or mid-market sales teams
* Strong understanding of complex buying groups and long sales cycles
* Excellent communication and stakeholder management skills
* Analytical mindset with experience in campaign measurement and ROI reporting Pay range: $114,000 - $158,800 depending on experience and skill set Annual bonus target of 10% subject to terms and conditions of plan Benefits overview: https://cdw.benefit-info.com/ Salary ranges may be subject to geographic differentials
* CDW is committed to being an AI-fluent organization
* We're looking for people who bring curiosity, a learner's mindset, and a willingness to engage with ever-evolving technology and tools. We value adopting AI as a partner, openness to experimentation, and a shared interest in learning together on AI. Our goal is to create a culture where AI enhances- not replaces- human creativity and decision-making. You don't need to be an expert today; what matters is your readiness to explore, adapt, and grow with us as we integrate AI responsibly and effectively into our work.Additionally, CDW is committed to fostering an equitable, transparent, and respectful hiring process for all applicants. During our application process, our goal is to understand your experience, strengths, skills, and qualifications. As an AI forward company, we see AI not just as a tool, but as a catalyst for new ways of thinking, creating, and communicating. We encourage candidates to embrace an AI mindset, one that's curious, adaptive, and ready to explore what's possible. We welcome thoughtful use of AI to expand your perspective and elevate how you share your story, while ensuring your application remains rooted in your own background, judgment, and voice.
* About Us
* CDW is a Fortune 500 technology solutions provider that helps businesses, government, education, and healthcare organizations achieve what's possible through technology. What makes CDW different isn't just what we do- it's how we do it. At CDW we act as one- building trust, speaking candidly, and working together to achieve more. We play to win- focusing on what matters most and delivering for our customers. And we think forward- staying curious, moving fast, and continuously learning. We believe meaningful work happens when people feel supported, heard, and empowered to contribute. That's why we think of ourselves as coworkers, not just employees- working together to solve complex challenges and deliver real impact for our customers and communities. As a full-stack, full-lifecycle technology partner, CDW brings deep expertise, strong relationships, and broad industry knowledge to help turn ideas into outcomes. When you join CDW, you become part of a collaborative environment where your work matters, your growth is supported, and your contributions help shape what's next. Together, we deliver the full promise of what technology can do.
* Together, we Make Amazing Happen.
* CDW is an equal opportunity employer. All qualified applicants will receive consideration for employment without regards to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status or any other basis prohibited by state and local law.
Top Skills
6Sense
Abm Platforms
Marketo
Salesforce
Seismic
CDW London, England Office
One New Change, London, United Kingdom, EC4M 9AF
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