2027 Graduate - Market & Consumer Insights - London

We believe in the power of ingenuity to build a positive human future.  

As strategies, technologies, and innovation collide, we create opportunity from complexity. 

Our teams of interdisciplinary experts combine innovative thinking and breakthrough technologies to progress further, faster. Our clients adapt and transform, and together we achieve enduring results. 

We are over 4,000 strategists, innovators, designers, consultants, digital experts, scientists, engineers, and technologists. And we have deep expertise in consumer and manufacturing, defence and security, energy and utilities, financial services, government and public services, health and life sciences, and transport.  

Our teams operate globally from offices across the UK, Ireland, US, Nordics, and Netherlands. 

PA. Bringing Ingenuity to Life. 

Considering joining us? 

We’re not a traditional consulting firm - we do things differently here. 

The impactful work we do for our clients is underpinned by the strengths of our people. You would be joining our Human Insight capability, a team of 70+ mixed-method researchers, working with well-known brands and government departments to deliver strategic insight for design, innovation and better customer and citizen experiences. We are just one team in PA; there are also strategists, technologists, digital experts, designers, scientists, engineers - we all bring real-world experience to our work and apply it at pace. We all make an impact at PA. 

Joining us as a graduate is a big step. Whether you’re coming from a specialist background or from an unrelated subject, we want you to be bold, stay curious and dive into the opportunities we have to offer.

What you can expect:  

• When you join as a graduate you’ll work on big things from day one. You’ll gain the knowledge and experience you need to build a successful career in research and human insight for design, innovation and customer experience, and contribute meaningfully to vital projects. 
• No two days are alike. You might be helping to design either qualitative or quantitative research projects to help clients gain deeper insights into their customer’s needs and behaviours, to inspire innovation.  Or perhaps you’ll be writing survey questionnaires or discussion guides, conducting interviews or focus groups, or developing AI prompts to analyse the findings. 
• You could be analysing findings and crafting compelling presentations that bring the consumer perspective to life; presenting these insights to clients at their offices; or participating in PA learning and development sessions to expand your knowledge and skills.  
• You will help drive thinking on the macro forces shaping culture, defining generations and driving consumer expectations; a core part of how we help our clients stay ahead in a rapidly changing world. 
• Each day offers a dynamic blend of opportunities to engage, learn, and make a real impact. 

Assessment process  

First Stage Assessments: 

• Application form with 3 key questions 
• Online Assessments  
• Shortlisting and/or Technical Assessments

Final Stage Assessments: 

• Assessment Centre  
• Final Stage Interviews  

Adjustments or accommodations - Should you need any adjustments or accommodations to the recruitment process, at either application or interview, please contact us on [email protected].

Essential requirements:  

• Qualification: Undergraduate degree — We have no specific prerequisites in terms of degree grade or specialism.  
• Driven and curious — driven to succeed, hungry for new challenges, and eager to broaden your understanding of the world with a passion for understanding people, culture, technology and trends, to shape policy, design and decision making  
• Collaborative and supportive — a dependable team-player, an ability to build strong relationships with people, and support others to succeed. 
• Credible and communicative — comfortable in high-performance environments, with excellent communication skills, both written and verbal. You are comfortable presenting ideas and analysis as compelling stories 
• Analytical and adaptable — demonstrate strong problem-solving abilities, innovative thinking, and the flexibility to adapt your style and approach. You will have experience working with data, identifying patterns, using AI to complement (not drive) your analysis, and extract salient material to help form or inform an argument.  
• Strong attention to detail – highly organised and can work at pace to meet deadlines 
• Professional and reliable — show strong workplace etiquette by being punctual, dependable, and respectful of business expectations and office conduct. 

The Offer 

• The opportunity to work on meaningful projects with talented people 
• A 12-month Graduate Development scheme, acquiring a foundational grounding in qualitative, quantitative, and digital community-based research 
• Multiple opportunities to stretch and grow your skills through hands-on experience working in supportive teams, on client projects, in a learning culture - which will form the foundations of your career​ 
• This role is based in our Victoria office in London. You will be expected to be in our London Victoria office between 2-3 days per week. 
• Salary : £33,000  
• This role will start in Autumn 2027 

A career at PA is what you make of it — so power your curiosity and prepare to make an impact. 

Life At PA encompasses our peoples' experience at PA. It's about how we enrich peoples’ working lives by giving them access to unique people and growth opportunities and purpose led meaningful work. 

Our purpose guides how we work with our clients and our teams, and support our communities, to deliver insight and impact, solving the world’s most complex challenges. We're focused on building a workplace that values human difference and diverse mindsets, and a culture of inclusion and equality that unlocks the potential in our people so everyone can be their best self. 

Find out more about Life at PA here. 

We are dedicated to supporting the physical, emotional, social and financial well-being of our people. Check out some of our extensive benefits: 

• Health and lifestyle perks accompanying private healthcare
• 25 days annual leave (plus a bonus half day on Christmas Eve) with the opportunity to buy 5 additional days 
• Generous company pension scheme 
• Opportunity to get involved with community and charity-based initiatives 
• Annual performance-based bonus 
• Tax efficient benefits (cycle to work, give as you earn) 

We’re committed to advancing equality. We recruit, retain, reward and develop our people based solely on their abilities and contributions and without reference to their age, background, disability, genetic information, parental or family status, religion or belief, race, ethnicity, nationality, sex, sexual orientation, gender identity (or expression), political belief, veteran status, or any other range of human difference brought about by identity and experience. We welcome applications from underrepresented groups. 

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