Pillsbury Winthrop Shaw Pittman
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Legal Tech
Develops and executes social media strategy across firm-owned channels, including content planning, editorial calendars, employee advocacy, LinkedIn advising, paid campaigns, and performance measurement. Partners with marketing, business development, and firm leaders to support integrated campaigns and business goals. Maintains social media policies and assets, monitors relevant conversations, advises lawyers on social presence, and uses KPIs to optimize channel performance.