Lindt & Sprüngli
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Food • Marketing Tech
Leads customer and shopper marketing activation across convenience and impulse channels. Responsibilities include planning campaigns, promotions, point-of-sale materials, sampling, digital advertising, agency partnerships, customer presentations, inventory, budgets, procurement, and ROI analysis. The role develops annual activation plans, applies shopper insights, manages internal and external stakeholders, monitors competitor activity, and supports strategic brand and customer planning.
