Electrolux
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The Brand Marketing & PR Manager is responsible for enhancing brand visibility and reputation for AEG and Electrolux in the UK & Ireland. The role involves developing and executing PR strategies, managing influencer partnerships, overseeing budgets, and collaborating with digital teams to drive consumer engagement and sales initiatives.
Lead the D2C sales strategy for the UK & Ireland, managing brand websites and coordinating with marketing for improved consumer experience. Analyze consumer data for conversion optimization and oversee secondary sales channels, driving digital marketing efforts and collaborating with various teams to enhance sales performance.