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Fintech • Financial Services
Leads marketing technology program management and enablement, translating MarTech roadmaps into coordinated initiatives, requirements, delivery plans, adoption strategies, and measurable business outcomes. Coordinates stakeholders, platform owners, vendors, and technical teams through planning, testing, launch, and post-launch support. Builds user enablement and change-management experiences, promotes analytics literacy, tracks adoption and value indicators, and improves platforms and workflows through feedback and usage insights.
