The United Kingdom owns Europe’s largest advertising market, worth about £35 billion. And while the industry is growing, it’s also changing: Digital advertising is expected to grow at a six percent rate through 2028. Operating from the country’s capital, the following London-based creative agencies — well-versed in digital strategies — lead the way.
Top Advertising Companies in London
- Smartly
- Sojern
- Adam&EveDBB
- Mother
- Cult London
- Fold7
- Grey London
Top Advertising Companies in London to Know
With an average annual advertising spend exceeding £90 million, MVF Global’s marketing platform provides top brands with large numbers of new customers across more than 40 countries. In 2020, MVF was ranked the number one company in the UK on the Sunday Times Best Companies to Work For list and received a special award for its dedication to employee learning and development.
Equativ has its headquarters in Paris and a London office in Soho. Its independent ad tech platform allows for solutions that offer privacy-safe solutions so clients can glean maximum results. The company’s services include media services, an independent ad server, buyer tools and SSP.
Movable Ink uses automations and artificial intelligence to provide its clients with custom content. Its email tech enables marketers to base personalized messages on real-time customer behavior. The company’s London office is located near the Battlebridge Basin.
Headquartered in London, Mother is an independent advertising agency with international offices in New York, Los Angeles, Shanghai and Berlin. Operating since 1996, the firm, with a 2,800-person workforce, has provided design and branding services for household names like Coca Cola, IKEA and KFC. Its iconic campaigns, from quotable ‘Pimms O’Clock’ TV commercials to Orange’s ‘Gold Spot’ pre-movie cinema ads, landed Mother as Campaign’s ‘Agency of the Decade’ for the 2000s.
Snowplow is a London-based company that generates first-party customer data to enable advertising and marketing performances. The company works to help customer data platforms, data teams and marketers across a wide range of use cases. Snowplow also enables users to model and generate on their digital interfaces.
Comcast Advertising calls itself “a global leader in media, technology and advertising.” The company operates multiple brands, including FreeWheel, which specializes in advertising management solutions, offering products that enable efficient ad campaign workflows and support media buying and selling.
Cult is an independent digital creative agency that specializes in social media marketing, online talent management and trend reports. Primarily serving fashion, beauty and luxury brands like Burberry and Nike, its services include brand strategy, campaign production, talent partnerships as well as Web3 crossovers based in augmented reality and the Metaverse. With a team of 65 industry professionals, the agency has been around since 2012.
Serving both advertisers and publishers, adMarketplace offers advertising solutions aimed at optimizing the online search experience and helping brands connect with high-intent consumers. Its technology serves recognizable names like Ulta Beauty, Expedia and Etsy. The company maintains a hub for its European operations in London.
Akeneo has its London office located in the Holborn area. The product experience company operates in Product Information Management, or PIM. It offers its e-commerce and retail clients a central digital hub for managing product details.
Sojern is a travel marketing company that serves clients across the travel and hospitality space. Its marketing platform brings together data on travel demand and consumer intelligence to provide actionable insights that can be used across multiple channels. By leveraging hotel and airline booking data from a wide range of sources, the Sojern Traveler Ecosystem boasts a high conversion rate and effective customer targeting.
OpenX has its London office in the South Bank area. The digital advertising firm provides omnichannel targeting that is interoperable with all identity types and data sets. Its advertising server, marketplace for programmatic advertising and ad tech allows it to offer personalized advertising packages that works to create the highest possible return on investment.
Fold7 is a creative agency that offers advertising, marketing and communications services. Founded in 1995, the company’s team of “fox-like creative thinkers” and Cannes Lions award winners create brand experiences and digital products for clients including Adidas, Capital One, Samsung, Hilton and Audible.
Magnite is an adtech company that offers a sell-side advertising platform. It enables media owners to monetize content by connecting ad agencies with brands. This content can be published across audio, mobile and television.
Greenpark has eight hub offices with its headquarters located in central London. The company serves as a brand publishing agency powered by performance analysis. It uses performance tech, creative content and SEO to deliver its services through its in-house model.
Integral Ad Science has an optimization platform and media measurement tool that aims to provide its users with data-driven results. Platform features include insights into viewability, digital advertising fraud and contextual targeting. Its clients include media platforms, publishers and advertisers. The company’s London office is located near the British Museum.
Grey London is part of a larger global advertising and marketing agency, headquartered in New York City, with 432 offices across 96 countries. Specializing in branding, product design, communications strategy and experience design, the company serves a wide-ranging client base, from Pringles and Pfizer to the United Nations. Of the group’s 3,200-person workforce, about 270 of its employees are based at the London location. And, in 2023, the company as whole took home 23 Cannes Lion awards, including best single-market campaign and another for innovative use of technology.
Adam&EveDDB, founded in 2008, is a multinational creative agency that offers advertising and marketing services as well as video production to big-name clientele including Google, FIFA and Facebook. The company employs more than 450 people, and is best known for its annual Christmas campaigns for John Lewis & Partners. With more than 14 ‘Agency of the Year’ awards and the top spot on D&AD’s 2023 list, it’s no surprise that the advertising firm was crowned ‘Agency of the Decade’ by Campaign.
PureSpectrum provides researchers with an end-to-end market insights and research platform. Its PureScore service monitors the long-term behavior of survey takers. PureSpectrum has both an Insights Platform and a sample Marketplace Platform. The company is headquartered in California, with a London office in Camden Town.
Genius Sports helps its clients to collect and manage sports data for its clientele of betting sites, media producers and sports teams. It boasts over 1,800 employees who aid in its data extraction and analysis. The company is headquartered in Soho.
Smartly specializes in social media advertising, offering a suite of tools trusted by household names like Uber and eBay. Through its AI-powered platform, Smartly aims to automate campaign management and creative production while providing real-time insights to optimize advertising strategies across various channels. The company is headquartered in Helsinki with an office in London.
