Sales Associate

Sales Associate 

London – Great Marlborough Street, Soho 

Full-time, Fixed Term Contract ending 4th March 2027

Competitive salary plus bonus, product allowance, private pension, sharepurchase scheme and many more)

Closing date: 16th March 2026

Please note, this role requires flexible availability including evenings, weekends and peak trading periods.

Purpose of Role

Our Sales Associate is more than a retail colleague — they are a Brand Ambassador who thrives in a fast-paced luxury environment. The role requires a strategic sales mindset, willingness to learn, and a passion for building relevant relationships with a global and high-net-worth clientele.

Top Accountabilities

• Deliver outstanding customer experiences by greeting, listening and exceeding client expectations.
• Demonstrate deep knowledge across spirits, beer, wine and non-alcoholic categories, including brand heritage and storytelling.
• Expertly deliver tastings, masterclasses and experiential moments to bring brands to life.
• Drive commercial performance through effective cross-selling and up-selling.
• Build, maintain and utilise CRM/client books to drive repeat visits and customer dedication.
• Support achievement of individual and store sales targets.
• Maintain strong operational standards including POS accuracy and stock management.
• Support visual merchandising standards in line with brand guidelines.
• Maintain outstanding personal presentation according to luxury expectations.

Qualifications & Experience Required

Proven experience in retail, hospitality, luxury or customer-facing sales roles.

• Strong commercial mindset with a collaborative team approach.
• Experience working in fast-paced, results-driven environments.
• Excellent communication and relationship-building skills.
• Passion for luxury drinks and experiential retail.
• Professional, reliable and highly organised.
• Comfortable using POS, CRM and retail technology systems.
• Strong storytelling ability, High attention to detail

Working with Us

Join us and you can also expect a highly competitive and flexible rewards and benefits package including:

• Product allowance
• Contributory pension scheme
• Competitive annual bonus (dependent on performance)
• Generous holiday allowance

Celebrating our inclusive and diverse culture is core to Diageo’s purpose of “celebrating life every day everywhere”. This purpose is, in itself, inclusive in nature, as it values everybody irrespective of background, disability, religion, gender identity, sexuality or ethnicity.

We know that for our business to thrive and for Diageo to realize its ambition, we depend on having diverse talent with a range of backgrounds, skills and capabilities in each of the 180 countries in which we operate and to reflect our broad consumer base. We view diversity as one of the key enablers that helps our business to grow and our values, purpose and standards set the conditions for us to respect the unique contribution each person brings.

Feel inspired? Create a future worth celebrating with us!