JOB PURPOSE:
To oversee all aspects of marketing activity for a flagship energy event at a product and corporate level, to collaborate on strategy, execute the defined marketing plan, manage the day-to-day delivery of the marketing team and establish best practice marketing.
KEY ACCOUNTABILITIES:
Oversee the event corporate marketing activity including branding
Plan and execute visitor, delegate and exhibitor marketing campaigns on time, to budget as agreed in consultation with the senior vice president and vice president
Produce time and action plans for all campaigns, regularly review, forecast, monitor spend and report effectiveness of these plans
Provide integrated marketing support for the exhibition /sponsorship/delegate sales teams when required
Co-ordinate and manage a range of supplier relationships including creative designers, website developers, the media, data houses, registration companies, printers and mailing houses
Manage PR Consultancies to fulfil an international PR plan
Manage, develop and maintain all product websites
Produce effective advertising, marketing and sales collateral for all products – including copywriting, design, production. Includes checking every EDM, brochure, adverts, web pages etc for correct spelling, grammar and key messaging.
Develop relationships with trade associations, media, regulators and industry organizations to foster support for events
Database management, development and list sourcing
Develop, negotiate and fulfil contra agreements with media partners, associations and supporters
Liaise with all team members and stakeholders on items containing event branding
Attend meetings with key event partners – associations, sponsors, media
Monitor competitive activity and attend competitor events when required
Manage our participation at competitor events when required
Conduct or commission relevant market research for each product when required, measure customer satisfaction and identify event development opportunities.
Assist the event management team to identify product development, sponsorship and branding opportunities that deliver new customers and visitor groups
Oversee development of the business’ online activities
Manage, motivate and develop the marketing team. Ensure that each member of the team continues to understand the latest marketing trends and constantly looks to make communications more efficient by testing new ideas.
Work closely with the marketing teams in UAE and Canada to pro-actively develop cross-promotional opportunities
QUALIFICATIONS, EXPERIENCE, & SKILLS:
The candidate – what you’ll need:
Technical / Functional
• At least 5 years year's demonstrable experience at marketing management level in events and / or B2B media
• Degree educated/MBA desirable
• Detailed knowledge of event marketing best practice
• Knowledge of B2B exhibition and B2B publishing market
• Understanding of data protection issues
• Experience of developing an online strategy
• Experience of auditing existing procedures and introducing new procedures
• Appreciation of international cultures/foreign language
• Ability to network and liaise with senior people/trade bodies and associations
• Anticipation of market trends and proactive market involvement
Personal Attributes / Interpersonal
• Communication – excellent written English and verbal communication skills, report writing and presentation skills
• Rigorous attention to detail, ability to review and write copy
• Administration and Organisation
• Time Management
• Project Management: ability to oversee/manage multiple products
• Detailed understanding of marketing principles
• Ability to be part of and manage teams
• Ability to work under pressure and to deadlines
• Ability to work within a target driven marketplace
• Self-motivated / Innovative / Creative
• Good team working ethics
• Competitive analysis
• Lateral thinking
• People management skills
• Analytical skills
• Availability to travel
• Team player – Work closely with all departments across the business
• Empathetic Manager – Build, coach and mentor a team to ensure they have the correct skill sets to fulfil their role to the high standards dmg set
dmg::events is an equal opportunity employer. If you have not received feedback on your submission within 14 days, please regard it as unsuccessful for the time being.
What We Do
dmg events is a leading organizer of face-to-face events and publisher of trade magazines and information services. Our aim is to create dynamic marketplaces to connect businesses with the right communities to accelerate their growth in today’s rapidly evolving landscape.
With a presence in over 25 countries and organizing more than 80 events each year, dmg events is a global leader in the industry. Attracting over 425,000 attendees and delegates annually, we organize events in the construction, hospitality, interiors & design, energy, coatings, entertainment, and transportation sectors.
To better serve our customers, dmg events has offices in 10 countries, including Saudi Arabia, the UAE, Egypt, South Africa, the UK, Canada, and Singapore. By being on the ground, we can better understand market needs and nurture relationships to create unforgettable experiences for our attendees. Our flagship events including the Big 5 Global, The Hotel Show, INDEX, ADIPEC and Gastech.
Founded in 1989, dmg events is a wholly owned subsidiary of the Daily Mail and General Trust plc (DMGT, www.dmgt.co.uk).
